SaaStr

SEPTEMBER 18, 2023

If you’re a new startup, maybe you have your first couple of AEs, or you’re figuring out product market fit, or you just don’t have a big enough brand or cash in the bank to sell to big companies, you need to strike a balance. If you’re great at marketing, go do marketing. If you exaggerate too much, you’ll get caught.

Sales Hiring 222

Sales Hiring SaaS Banking AI 222

How To Buy Saas

APRIL 1, 2024

In today’s world of rapidly evolving social and digital media space, it is very important to stay relevant and create marketing content that would immediately hook potential clients and customers. Are you a business owner expecting to improve your WhatsApp marketing campaigns? 1 What is a WhatsApp Marketing Agency?

Payments 52

Payments Payment Services Marketing Business 52

Neil Patel

NOVEMBER 5, 2020

If you visit the websites of Salesforce, Marketo, HubSpot other top marketing automation tools, what would you see? Having the right agency to help you wield that power to set up a lead generation machine for your business. Having the right agency to help you wield that power to set up a lead generation machine for your business.

Marketing 124

Marketing Technical Review Social Media Systems Review 124

Incredo

MAY 20, 2019

Eventually, Software-as-a-Service market is starting to outsource the processes and procedures of going out to their clients. SaaS needs a hand in marketing. Analysts agree that SaaS is growing and the markets for various SaaS solutions are becoming saturated and even cluttered with offerings. Questions you will need answered.

Outsourcing Services 220

Outsourcing Services SaaS Marketing Business 220

SaaStr

JANUARY 16, 2021

Inc.: – Head Digital Marketing. Here’s who we are hiring NOW: * Head of Digital Marketing. This role is idea for an experience digital marketer / growth hacker that wants to work at scale. But — you have to be very tech savvy. Job #1 is managing our tech stack here. Who we are hiring Team SaaStr.

Technical Review 203

Technical Review Social Media Software Review Cloud 203

User Pilot

MARCH 7, 2024

I asked DALLE to ‘Give me an image of a tech CEO’. Then I tried regenerating the image to see on which try it would give me a tech CEO of a different gender (or colour). Check out this viral post by Andrew Gazdecki to learn more about what a ‘tech CEO’ is like US Census data from 2022 revealed that only 17% of tech CEOs are female.

Technical Review 105

Technical Review CTO Coach Sales Hiring CTO Hire 105

Buffer Resources

OCTOBER 24, 2023

Yet here I am, with a (small) content marketing agency, selling services to companies, including series A startups and tech enterprises, and making a six-figure dollar income each year.  I also kept writing, mostly for affiliate marketing agencies, as a side hustle.

Outsourcing Services 112

Outsourcing Services Scale Outsourced Development Underperforming Technical Team 112

SaaStr

JULY 11, 2023

As a result it was easier for cheaper, crappier agencies to spray-and-pray, spamming 100 to 200 reporters at once and getting mediocre results for you. Sketch out exactly how big the market is, and be prepared to back it up with independent metrics. Do not hire an agency that spams reporters. You’ve got 200,000 “customers”?

Social Media 159

Social Media SaaS Underperforming Technical Team Headcount 159

Buffer Resources

AUGUST 16, 2023

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. So how did I scale my PR agency to a coveted seven-figure powerhouse? So how did I scale my PR agency to a coveted seven-figure powerhouse?

Scale 78

Scale Scaling Strategy Social Media 78

SaaStr

JANUARY 10, 2024

Coming in early on to start the marketing function at Zoom, it was all about driving revenue and surviving. At different stages, the Marketing department of your org and your company may be focused on different initiatives to try to meet a mutual outcome. And without that context, you lose out.” They needed to move quickly.

Sales Hiring 238

Sales Hiring Scale Technical Review Leadership 238

How To Buy Saas

OCTOBER 27, 2023

It doesn’t help that the US SaaS market is incredibly competitive, especially with the evolving technology, customer needs, and new ideas popping up left and right. That’s where SEO agencies for SaaS businesses come in. Your B2B company is full of great ideas, but growing at the desired rate seems tough.

B2B 52

B2B Scale SaaS AI Search 52

Intercom, Inc.

JULY 17, 2021

Before Intercom, I worked at design and advertising agencies for three and a half years. I interviewed at a few different tech companies before Intercom and didn’t get the sense that those companies had confidence in my ability to do the job. I’d like to eventually move into marketing. Why did you decide to join Intercom?

Advertising 211

Advertising Interviewing Branding Customer Success 211

Neil Patel

SEPTEMBER 10, 2020

Content marketers who blog regularly receive 55 percent more website visitors and 67 percent more leads than those who don’t. Organizations that prioritize content marketing receive 13X more ROI than those that don’t. It’s no secret that content marketing works. Email engagement (e.g., Email engagement (e.g.,

Content Marketing 145

Content Marketing Outsourcing Services Technical Review Marketing 145

Incredo

NOVEMBER 19, 2019

You will find articles that cover topics from branding to pricing and from developing your product to marketing it. Cobloom writes that you should first create your user base, see what feedback you receive from them, understand what market wants from you and make changes to your product. And you are right.

Scale 188

Scale Sales Hiring SaaS Software Development 188

Unbounce

MARCH 10, 2022

As your PPC agency grows, you can’t afford to repeat the same manual tasks and tedious processes over and over again. Lucky for you, there’s a whole bunch of handy tools and software for PPC agencies that can help you get a leg up on the competition. You can only grow your PPC agency if you’re organized. Even better? AdEspresso.

Scale 131

Scale Software Pricing Outsourced Development 131

Neil Patel

OCTOBER 23, 2020

More so, marketing. While you’ll find several end-to-end marketing agencies, it’s nearly impossible to get results without specialized knowledge – something that specialized or “niche“ marketing agencies offer. How Specialized Marketing Agencies Guarantee Success? Business is no different.

Outsourcing Services 112

Outsourcing Services Sales Hiring Outsourced Development Marketing 112

How To Buy Saas

FEBRUARY 29, 2024

The SaaS development market evolves rapidly and, according to Fortune Business Insights, by 2030, will reach 908 billion dollars. Clockwise Software’s team of JavaScript experts has experience in various industries, including healthcare, real estate, advertising, marketing, business services, GPS and navigation, and logistics.

DevOps as a Service 40

DevOps as a Service Development Technical Review Blockchain 40

Neil Patel

DECEMBER 30, 2020

If you’re like most business people, you’re looking to hire a link-building agency because you heard links drive higher rankings and traffic to your site. So, before you spray money on a link-building agency, be sure to choose one with experience building quality backlinks. Why not just hire some agency to build links for you?

Sales Hiring 145

Sales Hiring Content Marketing Technical Review Strategy 145

Kellblog

JULY 17, 2022

In general, I think branding is a potential marketing rathole for startups, particularly early-stage ones. Get product-market fit (PMF), i.e., determine some problem you solve for some person with some product. Go sell some software to prove there’s a market. For tech startups they tend to fall into a few patterns. (I’ll

Branding 132

Branding Startup Software Sales Recruiting 132

Neil Patel

OCTOBER 4, 2020

For many business owners and marketers, analyzing and deploying data can be an intimidating prospect. For that reason, analytics agencies have emerged, whose aim is to help businesses leverage their data for better decision making and improved outcomes. The reason for this is that not every analytics agency is built in the same way.

Artificial Intelligence 136

Artificial Intelligence Technical Review Underperforming Technical Team Machine Learning 136

Intercom, Inc.

APRIL 30, 2020

” We’ve also chatted with many service providers – think agencies, business process outsourcers, systems integrators, and consultancies – who are keen to help their clients use Intercom to connect with their customers. As a partner, you’ll be the first to hear about co-marketing opportunities, best practices, and areas for feedback.

Outsourcing Services 223

Outsourcing Services Outsourced Development Consulting Retention 223

Neil Patel

SEPTEMBER 3, 2020

What’s tough for many companies is choosing the right AdWords Agency. Most companies choose to outsource that hard work to a PPC agency. If you plan on doing the same, you’re going to need to know how to choose the right agency to manage your Google Ads. 7 Characteristics That Make a Great AdWords Agency.

Outsourcing Services 131

Outsourcing Services Advertising Transportation Customer Lifetime Value 131

Neil Patel

OCTOBER 2, 2020

You can use review sites like Clutch.co , HubSpot Agency Directory , or Sortlist if you’re looking for something more specific in the reputation management industry. NP Digital is my agency. If you’re familiar with my work, you know that I have a strong background in search engine optimization and digital marketing.

Management 141

Management Technical Review Social Media Software Review 141

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. A chance to tour (and maybe even race on?) Austin’s F1 track.

Scale 93

Scale AI Search Social Media AI 93

Intercom, Inc.

OCTOBER 8, 2020

For every company that’s executing the freemium model successfully, there are hundreds more that struggle and the tension it can create between sales, marketing, and product teams. Yet that hasn’t stopped them making big inroads into the enterprise market. Listen to the full episode above or check out Kristen’s key takeaways below.

Scale 205

Scale Sales Hiring Software Review Technical Review 205

Incredo

JULY 8, 2019

“The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself.”. Digital marketing agencies usually write about what a company will receive after partnering with them or why a company should choose their services over another agency’s services. What’s the formula?

Outsourcing Services 200

Outsourcing Services Scale Outsourced Development Sales Hiring 200

Neil Patel

SEPTEMBER 24, 2020

Here’s a list of the top AdWords companies and information you can use to find, vet, and hire the right agency. Lots of agencies spend their time focusing on impressions, clicks, and visits. At my agency, NP Digital, we focus our attention on driving top-line growth and increasing revenue immediately for our clients.

Outsourcing Services 97

Outsourcing Services Technical Review Outsourced Development VP of Engineering 97

Neil Patel

SEPTEMBER 29, 2020

Social media marketing is essential for any business. Plus, social media is a highly effective marketing channel. So, here’s a breakdown of the best social media marketing agencies and companies that can help you smash your goals: The 8 Top Social Media Companies in the World. #1 There are now 3.8 star rating.

Social Media 143

Social Media Marketing B2C B2B 143

Intercom, Inc.

NOVEMBER 9, 2022

Few books have chronicled how innovation takes place – and how market leaders fail to seize it – as well as Clayton Christensen ’s seminal book The Innovator’s Dilemma. First published in 1997, the bestseller has influenced several generations of entrepreneurs, startup founders, and tech enthusiasts. Jeff Loomans: Oh yeah, totally.

Innovation 226

Innovation Scale Startup Government 226

Buffer Resources

AUGUST 16, 2023

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. So how did I scale my PR agency to a coveted seven-figure powerhouse? So how did I scale my PR agency to a coveted seven-figure powerhouse?

Scale 52

Scale Scaling Strategy Social Media 52

SaaStr

FEBRUARY 27, 2020

By Shane Murphy-Reuter, Intercom SVP of Marketing. Most marketers I know struggle over the same competing messaging challenges: to what degree should we focus our messaging on the function of what our product can do, versus the emotion of how it makes me feel when I use it? Emotional marketing cuts through the noise and makes me care.

Marketing 217

Marketing Interviewing Communication Branding 217

Neil Patel

JANUARY 2, 2021

You could get a marketing automation tool and try to figure it out yourself. Or you could get a marketing automation company to do everything. Look, marketing automation gets crazy complicated. Your entire marketing program depends on getting marketing automation right. The 5 Best Marketing Automation Companies.

Scale 145

Scale Marketing Sales Hiring Content Marketing 145

Intercom, Inc.

NOVEMBER 4, 2021

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. Previously on the show, we’ve taken you on a tour to meet everyone from our product management and marketing teams to our Sydney office down under. Liam Geraghty: Hi, there.

Branding 222

Branding Scale Technical Review Scaling 222

Stax

MARCH 26, 2024

By leveraging online terminals, merchants can enhance their operational efficiency, expand their market reach, and provide an enriched customer experience. This tech supports many payment options and amplifies the customer’s shopping journey by melding flexibility with security, making it a cornerstone for digital commerce success.

Payment Methods 88

Payment Methods Merchant Services Payment Services Payments 88

SaaStock

MARCH 8, 2019

We would like you to meet a few extraordinary women who have the impressive task of driving tech in Asia, a part of the world that could be even more challenging to women. These 18 women are powerful, relentless and are all making SaaS and tech in general a better place. They are stars in tech in Asia. Diny Gomes. Jessie Lam.

VP of Engineering 264

VP of Engineering CTO Coach Venture Capital SaaS 264

Intercom, Inc.

AUGUST 10, 2021

Back in 2018, we launched a holistic rebrand with the help of an external agency. Then: The style and animation proved difficult to replicate on a go-to-market timeline. So agreeable, in fact, that it can feel like every tech company is using some variation of it – making it hard to stand out. Stress testing the theoretical.

Branding 257

Branding Scale Scaling Enterprise 257

IT World

OCTOBER 25, 2022

Two new studies warn that more than half of IT leaders are actively looking for new jobs because, in part, they’re dissatisfied with the amount of C-level support they and their tech organizations receive.

Market Research 69

Market Research Enterprise Management Marketing 69