Andreessen Horowitz

NOVEMBER 16, 2023

With an expanding arsenal to treat disease, how will patients, clinicians, and the market determine what tool to use? Typically, the first drug to get across the finish line, wins: first-in-class drugs become the standard of care, dominate market share, and tend to maintain that advantage even after new entrants arrive.

Marketing 118

Marketing Venture Capital Innovation Investment 118

User Pilot

FEBRUARY 27, 2024

Funnel analytics is one of the buzzwords in marketing, sales, and product management. Marketing teams can use funnel analysis to find friction points in the customer journey that stop users from signing up for the product, activating , and becoming paid customers. Tag these events for tracking in your analytics tool.

Marketing 89

Marketing Trends Metrics Forecasting 89

Neil Patel

JUNE 8, 2021

If you want to dig deeper into AMP and learn how to use it to grow your online marketing strategy, you are in the right place. If AMP isn’t already part of your marketing strategy , you should consider it. Webmasters, marketers, and SEOs have analyzed how AMP can affect mobile web pages. What is AMP? Is it still relevant?

Mobile 143

Mobile Marketing Engineering Content Marketing 143

User Pilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. This article examines why product-market fit analysis is important and how to gather insights into achieving a product-market fit by getting feedback and validating your idea. What is product-market fit?

Product Marketing 95

Product Marketing Marketing Management Social Media 95

Neil Patel

AUGUST 12, 2021

Think about this: you can reach thousands, if not millions, of viewers using popular restaurant marketing hashtags like #foodporn and #foodphotography. Platforms like Instagram and Facebook let you upload attractive images with location tags, making them ideal for restaurant marketing. Create a Cohesive Brand Voice.

Social Media 145

Social Media Marketing Underperforming Technical Team Branding 145

User Pilot

FEBRUARY 13, 2024

Contextual email marketing isn’t just about sending emails—it’s about delivering the right message at the right time and relevant to the user’s behaviors. But how can you implement the right email marketing strategy to drive product engagement in SaaS businesses?

Marketing 52

Marketing Engagement Software Review Onboarding 52

Neil Patel

AUGUST 10, 2021

Now you have to go to the next step: marketing your book. You just need to understand how to market a book. With the right marketing tactics, there’s nothing stopping you from selling your book around the world and building the fanbase of your dreams—well, nothing but time and effort. How to Market a Book. Competitors.

Strategy 143

Strategy Social Media Marketing Technical Review 143

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Luxury products are synonymous with high price tags. The quality has to match the price tag.

Strategy 145

Strategy Marketing Social Media Underperforming Technical Team 145

Neil Patel

DECEMBER 16, 2021

Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. Facebook Groups are underrated by marketers. Perform More Keyword Research.

Social Media 145

Social Media Strategy Marketing Business 145

User Pilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys.

Marketing 83

Marketing Market Research Branding Scaling 83

SaaStr

JULY 27, 2022

If a SaaS business hopes to win over the SMB market successfully, it will need a precise GTM approach. As a result, they’ve continued perfecting their marketing engine to support automatic or self-guided transitions to eliminate any final sticking points before a conversion. . Secret 5: Build a B2C Rather Than a B2B Marketing Engine.

SMB 182

SMB Sales Hiring Scale B2C 182

User Pilot

OCTOBER 5, 2023

Growth teams that leverage marketing automation are better equipped to achieve their goals and drive business success. In this article, you will learn: What marketing automation means for growth teams and how it’s different from traditional marketing automation. Various aspects of growth that you can automate.

Scale 101

Scale Marketing Growth Marketing Payment Features 101

User Pilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Let’s begin!

Customer Lifetime Value 93

Customer Lifetime Value Retention Marketing Scale 93

Neil Patel

DECEMBER 16, 2020

So, you dive into affiliate marketing, which has a lot of earning potential. A study from VigLink (now Sovrn) shows that affiliate marketing is the biggest revenue generator for publishers after Google AdSense. Once you’ve started with affiliate marketing, you can gain more revenue from using more advanced affiliate methods.

Strategy 134

Strategy Marketing Social Media Software Review 134

Neil Patel

AUGUST 19, 2021

A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. The difference between low-growth and high-growth businesses in any sector is marketing. Marketing is what develops the all-important know, like, and trust factor. 6 Marketing Tips for CPAs.

Strategy 145

Strategy Marketing Sales Hiring Scale 145

Neil Patel

NOVEMBER 11, 2021

It might take more time to build your audience and engage people through organic LinkedIn marketing, but it’s well worth the time and effort. Here are ten tips to help you take your organic LinkedIn marketing to the next level. 10 Tips for Organic LinkedIn Marketing. Frequently Asked Questions About Organic LinkedIn Marketing.

Social Media 127

Social Media Marketing Leadership Branding 127

User Pilot

APRIL 22, 2024

TL;DR Product feature analysis involves evaluating product features to understand their impact on user satisfaction and market performance. Tag key features for tracking. Best practices to help product managers perform feature analysis: Perform user research and analyze your competitors’ products to find market gaps.

Underperforming Technical Team 87

Underperforming Technical Team Software Review User Experience Retention 87

Neil Patel

JANUARY 19, 2022

Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? What Is Local Search Marketing? Local search marketing is when you promote or advertise an in-person company that conducts its business within a local market.

Marketing 133

Marketing Technical Review Scale Advertising 133

Neil Patel

AUGUST 23, 2021

That’s why we sought out the best digital marketing accounts to follow and added them to our feed. In addition to general knowledge-sharing, all 11 individuals have unique voices and styles, bringing a welcome break to marketing content that looks identical to all of its contemporaries. Niche: Digital marketing. Neil Patel.

Marketing 128

Marketing CTO Coach Entrepreneurship AI Search 128

Casey Accidental

JULY 12, 2021

When you actually launch new products to customers (which many teams don’t do), product managers and designers that have focused on scaling issues and optimization have to flex a new type of cross-functional muscle: how to work with product marketing. The Brand Marketing Pyramid. But they’re not all bad. You Can’t Stop Us.

Product Marketing 121

Product Marketing Marketing Branding Scale 121

Buffer Resources

JANUARY 23, 2024

Introducing a clever tags system — a bit like a marriage between hashtags and subreddits — and a host of handy new Threads features has been a catalyst for growth in recent months, with more to come. Lean into tags Once you’ve found your niche (or a few) to focus on, it’s time to tap into tags. 

Social Media 118

Social Media Trends Engagement Consulting 118

Neil Patel

JANUARY 12, 2021

What is Facebook Watch, and what does it mean for you your marketing strategy? Social viewing is not going away, so how can marketers take advantage of it? What Facebook Watch Means for Marketers. Either number means Watch is a major initiative at Facebook that marketers should not ignore. What is Facebook Watch?

Marketing 135

Marketing Social Media Advertising Entertainment 135

Buffer Resources

JANUARY 23, 2024

Introducing a clever tags system — a bit like a marriage between hashtags and subreddits — and a host of handy new Threads features has been a catalyst for growth in recent months, with more to come. Lean into tags Once you’ve found your niche (or a few) to focus on, it’s time to tap into tags. 

Social Media 113

Social Media Trends Engagement Consulting 113

Neil Patel

JANUARY 2, 2021

You could get a marketing automation tool and try to figure it out yourself. Or you could get a marketing automation company to do everything. Look, marketing automation gets crazy complicated. Your entire marketing program depends on getting marketing automation right. The 5 Best Marketing Automation Companies.

Scale 145

Scale Marketing Sales Hiring Content Marketing 145

Intercom, Inc.

JUNE 4, 2019

Sales and marketing teams are one of the most valuable sources of inputs into the roadmap. They are on the front line and have a strong, raw insight into customers, market trends and product. ” The value of sales and marketing input into your roadmap. Your market. Tapping into sales and marketing insights.

Marketing 187

Marketing Sales Trends Onboarding 187

Neil Patel

OCTOBER 15, 2020

Instagram, Facebook, and Snapchat tend to dominate the social media marketing discussion. They’ve recently launched a new feature that has the opportunity to change the world of Pinterest marketing. Select your story pin title, choose which board you’re going to pin to, and add tags to help people find your pin.

Social Media 142

Social Media Marketing Travel Engagement 142

Unbounce

OCTOBER 14, 2021

After a life lesson like that, most people opt for an automatic car wash despite the $20 price tag. If only there was something similar for doing all those time-consuming marketing tasks…. Marketing Needs to be Faster, Easier, and More Effective. It’s time you run your marketing through conversion intelligence.

AI Search 132

AI Search AI Marketing Social Media 132

Baremetrics

SEPTEMBER 28, 2021

The challenge of marketing is that in order to be effective, it must keep reinventing itself. Marketing bombards us all day long, both online and in real life. To achieve that, your targeted marketing must break through the background noise with something fresh. Let’s take a look at what we can learn from Resonance Marketing.

Marketing 93

Marketing Software Review Social Media Technical Review 93

Neil Patel

MARCH 25, 2021

To accomplish this, you’ll need a good marketing strategy and access to the best digital marketing tools. In this post, I’m going to outline 21 digital marketing tools you need when starting a business. You may be familiar with a marketing tool or two in here; others might be new to you. Then let’s begin.

Payment Methods 144

Payment Methods Social Media Marketing Business 144

Neil Patel

AUGUST 24, 2021

This question and answer network allows you to help others on any topic, from digital marketing to Zumba. Why Should You Use Quora for Marketing? Quora is fantastic for marketing. Adding questions to a question and answer network is a great way to find out more about your target market. How is Quora used in marketing?

Marketing 118

Marketing Social Media Branding Advertising 118

Neil Patel

DECEMBER 21, 2020

You might not know that there is a subset of it that plays a vital part in digital marketing. Natural language generation has some incredible implications for your digital marketing campaigns. You can see why natural language generation is attractive to marketers. How Does Natural Language Generation Affect Digital Marketing?

Artificial Intelligence 144

Artificial Intelligence Marketing Machine Learning AI Search 144

Chart Mogul

MAY 27, 2021

By capturing marketing channel data and sending it into Chartmogul, you can run reports that show you exactly what channels and campaigns are generating customers & revenue. Do you know what marketing campaigns and channels are generating the majority of your customers & revenue? Why you need to capture marketing channel data.

Marketing 72

Marketing Software Review Churn Revenue 72

Neil Patel

NOVEMBER 6, 2020

Behavioral marketing has changed the way we market. In the past, marketing to consumers based on actions, like how many pages they visited on a site, were rudimentary at best. Today, behavioral marketing makes it easier to carefully target users based on the incredibly specific actions they’ve taken. Retargeting.

Marketing 111

Marketing Advertising Travel Strategy 111

User Pilot

FEBRUARY 25, 2024

Marketing funnels attract and engage, using metrics like visitors and click-through rates to track narrowing interest and effectiveness. Tag and name key funnel events to track interactions like page visits, enabling funnel analysis for optimization and conversion improvement. Core metrics for marketing funnel.

Sales Funnel 99

Sales Funnel Metrics User Experience Branding 99

Unbounce

JUNE 15, 2023

But while AI is helping us turn on the lights by shouting and making it easier to find a cool disco to boogie with friends, SEOs and content marketers could have a tough time adapting to the rapid changes. But this change might not be so great for marketers. How do we—as marketers—get that organic juice back? Like, wildly fast.

Artificial Intelligence 98

Artificial Intelligence AI Search AI ChatGPT 98

SaaSOptics

AUGUST 11, 2022

How to Navigate the Market Downturn. Everyone is starting to feel the squeeze of the market—especially those in the tech space. Seasoned industry vets may know what their next move should be, but navigating a changing market (especially one in a downturn) is an obstacle for any SaaS founder. Raise, Sell, Merge, or Scale?

Scale 97

Scale Scaling Technical Review Venture Capital 97

Kellblog

MAY 5, 2021

The other day I read a book on account-based marketing (ABM), entitled ABM is B2B , and I must say I disliked it. A marketing book written in marketing copy style. For marketers. ABM means account-based marketing. Just as ABM is one type of B2B marketing. Capital D disliked. Sentence fragments. Big claims.

B2B 142

B2B Marketing Software Review Underperforming Technical Team 142