SaaStr

JULY 27, 2022

If a SaaS business hopes to win over the SMB market successfully, it will need a precise GTM approach. At the SaaStr Europa 2022 event, Accel Partner Philippe Botteri interviewed PayFit CEO & Co-Founder Firmin Zocchetto to ask about his GTM strategy. . Secret 5: Build a B2C Rather Than a B2B Marketing Engine.

SMB 182

SMB Sales Hiring Scale B2C 182

User Pilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

Buffer Resources

OCTOBER 23, 2023

Threads Facebook Post Display & Branded Content Tags Threads is integrating with Facebook by displaying posts and testing branded content tags, expanding its reach and advertising potential. If you're into affiliate marketing, leverage these features to enhance your product visibility and track performance.

Social Media 81

Social Media Payments Payment Services Payment Methods 81

Neil Patel

JULY 8, 2021

There’s a ton of advice about using Instagram as an effective online marketing tool, but it can be challenging to scale your e-commerce brand on Instagram if you are a new brand without many followers yet. This makes visually-oriented platforms like Instagram a prime tool for marketing. Why Is Instagram a Powerful E-Commerce Tool?

Branding 144

Branding Scale Social Media Engagement 144

User Pilot

OCTOBER 17, 2023

Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers.

Payment Methods 93

Payment Methods Payment Solutions SaaS Payments Payment Services 93

User Pilot

AUGUST 5, 2023

A data tracking plan is the framework used and strategies implemented to collect and analyze data for valuable insights. Use feature tagging to track feature usage. A data tracking plan is the framework and strategies you implement to collect and analyze data for actionable insights. Feature tagging in Userpilot.

Data 96

Data Customer Lifetime Value Underperforming Technical Team Data Analysis 96

Neil Patel

JANUARY 25, 2021

The answer to these questions is simple: You need an Etsy SEO (search engine optimization) strategy. Why You Need an SEO Strategy For Your Etsy Shop. The search function parses attributes, categories, tags, and titles to match them with each searched term. Shipping Price Score: Etsy shops often charge a good amount for shipping.

Payment Methods 135

Payment Methods AI Search Artificial Intelligence Social Media 135

User Pilot

FEBRUARY 25, 2024

Predictive analytics are driving business decisions such as product and marketing strategy. Companies are going beyond product marketing and investing in content marketing to deliver value to users. You can use feature tags to track key events and collect actionable data with ease. Feature tags in Userpilot.

SaaS Payments 103

SaaS Payments Trends Payment Solutions Payment Methods 103

Neil Patel

JANUARY 22, 2021

Marketers have been thinking about, arguing over, and implementing personalization tactics for the last few years. So why in the world would I promote depersonalized marketing? If you’re like most eager marketers, you’re are trying to keep up with personalization. Which is exactly the point of personalization strategies.

Marketing 145

Marketing Strategy Revenue Business 145

User Pilot

NOVEMBER 19, 2023

This article answers your questions with proven cross-selling strategies and examples from top SaaS companies. TL;DR Cross-selling is a sales and marketing tactic that helps increase the average order value by selling additional or complementary products to current customers. Promote a new add-on with email marketing campaigns.

Strategy 87

Strategy Customer Lifetime Value SaaS Business 87

User Pilot

FEBRUARY 3, 2023

From marketing campaigns to onboarding programs, catering your product experiences to your customers improves satisfaction and retention rates. Buyer personas are great to turn to when planning your marketing campaigns or when you want to make product improvements. Effective customer analysis is the key to business success.

Software Review 98

Software Review Social Media Underperforming Technical Team Interviewing 98

Neil Patel

JULY 23, 2021

Case in point: Page title tags. Title tags are one of the cornerstones of SEO. Moz explains , “Title tags are the second most important on-page factor for SEO, after content.”. When it comes to low effort/big results, title tags take the cake. That’s where page title tags come in. What are Page Title Tags?

Engineering 144

Engineering Social Media Branding Content Marketing 144

User Pilot

MARCH 7, 2023

Any product and marketing team can use Amplitude’s data analytics to get actionable insights and make informed decisions. Userpilot’s analytics platform’s key features include feature tagging, custom event-tracking, customer sentiment analysis , and trends overview. Why do product and marketing teams need Amplitude?

Retention 97

Retention Data Analysis Scale Data 97

User Pilot

OCTOBER 20, 2023

Strategies for optimizing a conversion funnel include user onboarding to reduce the time to value, personalized in-app marketing campaigns, identifying and removing friction points , and acting on customer feedback. Heap is a comprehensive analytics product that automatically tracks all aspects of user behavior inside the product.

SaaS 100

SaaS Scale Sales Funnel Onboarding 100

User Pilot

MARCH 29, 2023

How can it help product and marketing teams make data-driven decisions and improve the user experience at different stages of the customer journey? In this article, we also look at different kinds of digital analytics data, how to implement a digital analytics strategy, and the best tools to help you do it! NPS scores or bug reports).

Data 93

Data Social Media Customer Lifetime Value Acquisition 93

Buffer Resources

MARCH 19, 2024

SEO and Marketing Consultant Jo Juliana Turnbull has experienced this first-hand in both her work as a marketer and her own YouTube series, SEO Office Hours. Kelly Ayres , Director of SEO at Jordan Digital Marketing, agrees. YouTube notes that search results “are not a list of the most-viewed videos for a given search.”

Social Media 108

Social Media Engineering Trends Engagement 108

Neil Patel

SEPTEMBER 10, 2020

The best way to access these new audiences is by using hreflang HTML attribute tags. What Is the Hreflang Tag? Using hreflang can boost the organic search engine optimization ( SEO ) on your website and launch your digital marketing outreach to new audiences without costing you domain authority or impacting user experience.

Engineering 138

Engineering User Experience Strategy Pricing 138

User Pilot

JANUARY 12, 2023

We’ve compiled an extensive list of tips and tricks to act on your customer data to improve customer brand loyalty and marketing strategy and drive account expansion and product adoption. Behavioral segmentation is a strategy of grouping customers based on how they interact with your product or service.

Software Review 98

Software Review SaaS Engagement Customer Lifetime Value 98

Buffer Resources

APRIL 10, 2024

  Whether you have 3,000 or 300,000 followers, you can monetize your Instagram with the right strategy. Consider consulting with a lawyer specializing in influencer marketing to review your contracts and ensure you're not agreeing to unfavorable terms. And this might be where your next monetization idea comes from.

Payments 93

Payments Payment Methods Marketplace as a Service Payment Services 93

User Pilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Let’s begin!

Customer Lifetime Value 96

Customer Lifetime Value Retention Marketing Scale 96

Neil Patel

AUGUST 12, 2021

Think about this: you can reach thousands, if not millions, of viewers using popular restaurant marketing hashtags like #foodporn and #foodphotography. Platforms like Instagram and Facebook let you upload attractive images with location tags, making them ideal for restaurant marketing. Create a Cohesive Brand Voice.

Social Media 145

Social Media Marketing Underperforming Technical Team Branding 145

TrackStreet

APRIL 26, 2024

While this may be a good thing for consumers, it is detrimental to most of the brands involved, especially for those who lack the budget or uncompromising strategies to adapt to these dynamic market changes. Customer perceptions of value may shift, and loyalty can become more elusive in a market driven by constant price fluctuations.

Pricing 52

Pricing Marketplace as a Service Technical Review Innovation 52

Neil Patel

JANUARY 3, 2023

Search Engine Optimization (SEO) is an ever-present concern for website owners and marketers. Now let’s say you’re a marketing blogger with various overlapping categories, such as marketing strategy, brand strategy, and marketing campaigns. You can still organize your content into categories using tags.

Engineering 85

Engineering Social Media Branding User Experience 85

Neil Patel

JUNE 15, 2021

If you answered yes—and, let’s face it, all marketers are looking for new audiences—then you’ve come to the right place. The platform offers marketers a unique opportunity to further brand recognition and grow their follower base in a somewhat unconventional form. Ads, Promotion, and Marketing. Avoid affiliate marketing.

Payments 144

Payments Payment Methods Advertising Payment Services 144

Neil Patel

JUNE 8, 2021

If you want to dig deeper into AMP and learn how to use it to grow your online marketing strategy, you are in the right place. If AMP isn’t already part of your marketing strategy , you should consider it. Webmasters, marketers, and SEOs have analyzed how AMP can affect mobile web pages. What is AMP?

Mobile 143

Mobile Marketing Engineering Content Marketing 143

User Pilot

FEBRUARY 9, 2023

You can collect data for predictive analytics using feature tagging and combining product usage data with heatmaps for more insights. You can leverage it to stay ahead of the curve and respond to market changes quickly and effectively. Feature tagging with Userpilot. Feature tag no. Feature tag no.

Retention 97

Retention Machine Learning Artificial Intelligence Trends 97

User Pilot

SEPTEMBER 11, 2023

Whether you’re launching a new product or releasing a new feature/version of your product, this article will guide you through the different launch phases and help you create an effective product launch strategy. It involves market research, goal setting, and the development of your go-to-market strategy.

Scale 105

Scale Social Media Market Research Onboarding 105

User Pilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. B2B and B2C clients also differ in terms of their customer base, data sources, sales cycles, and marketing approaches.

B2B 95

B2B Underperforming Technical Team B2C Scale 95

Chart Mogul

SEPTEMBER 6, 2023

Questions like: Which marketing channel brings in the most MRR? Segmentation informs strategy Now that you’ve got the power to discover these insights, you can use them to inform your strategy and reach your next revenue targets. Enabling you to implement focused strategies to reduce churn. Which plan?

Revenue 52

Revenue Churn Pricing Operational efficiency. 52

User Pilot

APRIL 17, 2024

Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. Google Analytics 4 offers advanced tools for understanding cross-platform customer behavior, aiding product differentiation and tailored offerings in a competitive market.

AI Search 93

AI Search Social Media Cross-platform App Design (Application) Systems Review 93

User Pilot

JULY 22, 2023

This comprehensive guide will provide you with practical steps and expert strategies to conduct a thorough customer behavior analysis. Find trends by collecting quantitative and qualitative data, through heatmaps , feature tags, surveys , and talking to support teams. Let’s get started! Creating customer segments in Userpilot.

Customer Lifetime Value 93

Customer Lifetime Value Software Review Underperforming Technical Team Trends 93

User Pilot

APRIL 16, 2024

Customer journey insights enable marketing, product, design, and customer success teams to make informed decisions and create better customer experiences. They guide decision-making and strategy optimization to enhance the customer experience. In this article, we explain: What customer journey insights are.

Churn 101

Churn Customer Lifetime Value Mobile Retention 101

User Pilot

APRIL 23, 2023

Customer acquisition cost estimates the cost of acquiring a new customer to optimize customer marketing efforts. Userpilot is the best platform to measure product health metrics for its multiple features to collect data, tag specific features, analyze product engagement , and create and send microsurveys to measure customer satisfaction.

Metrics 89

Metrics Customer Lifetime Value SaaS Scale 89

User Pilot

FEBRUARY 13, 2024

Contextual email marketing isn’t just about sending emails—it’s about delivering the right message at the right time and relevant to the user’s behaviors. But how can you implement the right email marketing strategy to drive product engagement in SaaS businesses?

Marketing 52

Marketing Engagement Software Review Onboarding 52

User Pilot

MARCH 17, 2024

The 10 analytics dashboard examples include web, digital marketing, business insights, social media, product usage, customer journey , user behavior , user retention, knowledge base , and Net Promoter Score analytics dashboards. It also helps you optimize your content marketing efforts and SEO strategy.

Social Media 94

Social Media Data SaaS Scale 94

User Pilot

AUGUST 10, 2023

A product adoption platform like Userpilot will enable you to create and trigger surveys contextually across the customer journey and tag responses to identify patterns. This will give you rich insights you can use to refine your onboarding strategy and improve the customer experience. NPS response tagging in Userpilot.

SaaS Payments 91

SaaS Payments Payment Solutions Software Review Interviewing 91

Neil Patel

SEPTEMBER 26, 2020

Creating great content is key to an SEO strategy. Technical SEO encompasses the “behind the scenes” elements of an SEO strategy that speaks directly to search algorithms. But there are quite a few things to optimize for when building out a technical SEO strategy. 4) Meta Tag Information. 5) Link Optimization.

Technical Advisors 145

Technical Advisors Consulting Underperforming Technical Team Mobile 145