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The State of Startup Marketing in 2024 with CMOs of HubSpot and Zapier

SaaStr

Building a Brand Building a brand is essential for long-term success. Once a double-digit percentage of the core customer base has heard of the company, it’s time to invest in brand marketing. Product Marketing and Early-Stage Priorities Product marketing is not a priority for most startups.

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How to Win Big by Serving High-Growth Startups with Zendesk’s Head of Startups

SaaStr

ARR, Zendesk today gets 14% of new business from startups. On top of that, if you look at their top accounts globally, 33 of the top 50 customers by ARR are startups. This is where they started, but startups weren’t adopting the product as much with a discount, and there was a lot of conflict with the sales team. A free term.

Startup 178
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Look, No VC Wants to Fund a Startup With So-So Growth. Except Maybe Your Existing Investors.

SaaStr

But it isn’t, so I’m going to try to help by being brutally direct: No VC on Planet Earth Wants to Invest in a Startup with Mediocre Growth None. Ask them if they’d invest again. Here’s How “Reserves” Work Yes, you’ll hear a ton of stories from founders that had to meet 150 VCs to get 1 term sheet.

Startup 311
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Lessons From Selling to 10,000 Startups With Zendesk VP of Startups, Kristen Durham (Video)

SaaStr

However, what many businesses may overlook is the startup segment. Often, startups are lumped in with small businesses, yet this approach fails to recognize what motivates and attracts these early-stage companies. Why Seek Out Startups? How is it that you want to sell to startups differently than the rest of your customer base?”

Startup 197
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The Three Eras of Startup Valuations

Tom Tunguz

Reflecting on this question a founder posed this week, I remembered how we came to be here, the three eras of startup pricing: cash-flow, multiples, and discount-to-future-value. The art of startup pricing in a recipe. $5m Startups were priced first on forward-revenue multiple. Web3/crypto startups are often priced this way.

Startup 258
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Just How Troubled is the Bay Area Startup Scene?

Tom Tunguz

There’s a prevailing narrative that the health of the Bay Area startup ecosystem faces challenges. San Francisco’s share of startup rounds by count has fallen from its perch ten years ago. In 2021, San Francisco Bay Area startups raised $126b. In 2019, US startups raised $126.4b. to $360b invested per year.

Startup 261
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The Fastest Growing Sectors of Startup Fundraising in 2020

Tom Tunguz

From time to time, I chart the fastest growing categories of startup investment in the US for seed through Series C. I analyzed Crunchbase data and looked for the startup categories that grew fastest in terms of funding rounds year-over-year, provided there were at least 10 rounds in that category.

Startup 360