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What’s New at Greenhouse: $200M ARR, AI in the Real World, Going Big with PE, and More

SaaStr

You could do vanilla 101 SaaS practices and succeed. Getting off the ground is one thing — an easy pitch of being an HR tech startup focused on improving hiring. Hiring is complicated, so you have to build a lot of software to get to $200M ARR. Could something like the Greenhouse of 2015 even make it to market today?

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What’s Changed in Product-led Growth with Calendly CMO Patrick Moran

SaaStr

However, we still found ourselves caught a little flat-footed by GoToMeeting, a scrappy startup out of Santa Barbara with a $50/month product available to a single user. At this milestone, New Relic found that we needed IT to continue growing, and that required breaking out the big guns in sales. 2012’s Lesson from New Relic.

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The Best SaaS Blog Posts and Resources Library

Chart Mogul

These materials will take you from the basics SaaS Metrics — 101 to more advanced topics like Go-To-Market and Product-Led Growth (PLG). You might want to review the 101 section above before diving in. For years we have been reading and hand-picking the best SaaS blog posts to share with 24K+ SaaS Roundup subscribers.

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How I’ve Built a Million-Dollar Business in 3 Years Using the Power of Referrals

Buffer Resources

The startup I had been working for had just folded, and I turned to the network of marketing leaders I had built from that job and let them know the types of client work I was looking for: digital brand management, content creation , and paid media strategy. Landing my very first client was surprisingly easy thanks to the power of referrals.

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The Role of Product Marketing—And Why Startups Need to Define It

OpenView Labs

Anyone who’s ever worked at a startup knows it’s a “get the job done” environment where your title means little and what you do means a lot. Hiring managers take on HR responsibilities. Note: This post was originally published in January 2016 and was updated in June 2021. Engineering manages IT. CEOs “hit the streets” and sell.

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BarbAIrians at the Gate: The Financial Opportunity of AI

Andreessen Horowitz

Inside sales? Can costs be reduced, customer support improved, NPS increased, new, previously unprofitable sales opportunities be unlocked? United Airlines can’t simply hire and train 10,000 new call center reps in 12 hours when terrible weather shows up, but dynamic compute can solve this. What about complicated corner cases?

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Sales Outbound 101: The Best Tools for Startups

Baremetrics

An effective sales outbound strategy needs to balance two opposing elements: efficiency vs. personal touch. We recommend starting with LinkedIn’s own Sales Navigator. Let’s say your ICP is a web developer running a startup on the East Coast. Sales Navigator principally works for outreach to individuals.

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