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How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures

SaaStr

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your sales and marketing efficiency.

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CRO Confidential: What It Really Takes to Be Successful in Enterprise SaaS Sales with Christian Smith, CRO of Splunk

SaaStr

As Christian’s been the CRO of Splunk for over seven years now, he’s a wealth of knowledge on what it really takes to be successful in Enterprise SaaS Sales. ” In essence – re-train your sales team to think about pipeline requirements based on actual data vs. gut instinct. Marketing or Sales?

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The Top 10 Important Finance Mistakes First Time Founders Make

SaaStr

Take a read if you are still running finance yourself, or just have an part-time outsourced resource. SaaS accounting and finance has gotten pretty complicated, and the impacts of getting it wrong have gone up substantially. Was it misunderstanding bookings vs. ARR vs. GAAP revenue, was that the issue? from Dotcom to SaaS era.

Finance 323
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The Playbook for Maximizing Your ROI for Live Events with GUIDEcx Founder and VP of Sales Todd White (Pod 645 + Video)

SaaStr

Since events have consistently produced results for GUIDEcx, they allocated resources to engaging prospects in person at tradeshows and other events. Not only can real-life events drive business value, but they can also deliver a desirable pool of leads –– especially for B2B SaaS businesses.

Sales 202
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93% of You Say Competitors Lie To Close Deals. You’ve Gotta At Least Get Good at Counter-FUD.

SaaStr

So one of the parts of sales that will drive you a bit nuts as a founder is FUD and Counter-FUD. The had a ton of FUD, and a playbook they’d hand out to all the sales reps. Both ongoing training and also key resources that are easy for everyone to look up. Competition is just part of SaaS. but soon isn’t now.

Sales 209
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Understanding the Importance of a Merchant of Record for Digital Products

Subscription Flow

Keeping all that in mind, this blog will detail how a merchant of record can help various businesses, such as software development companies, digital media companies, electronic book publishers, alongside online education providers, by handling taxes, managing transactions, avoiding fraud, and enhancing customer experiences.

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From $5M to $100M: How to Scale a Multi-Product Startup with Lattice CEO Jack Altman (Video + Podcast)

SaaStr

One of the open secrets behind a lot of great SaaS companies is going multi-product. When Lattice launched its engagement product in 2018, it had a humongous lift with almost double the quarterly booking rate overnight. Will you have an overlay team that only sells the new product, or will you enable your entire sales force?

Scale 237