SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). In a product-led growth strategy, the product serves as the focal point of your company’s marketing and strategies.

Scale 252

Scale Sales Hiring Sales Marketing 252

SaaStr

JANUARY 24, 2024

Mark Roberge , SaaStr fan-favorite and Co-Founder and Managing Director of Stage 2 Capital brought together some of the top CROs in SaaS during the SaaStr Annual to share some of their greatest learnings and pivotal moments leading some of the Cloud 100 SaaS companies. What should you look for in an Enterprise rep vs. a Mid-Market rep?

Scale 218

Scale Sales Hiring Scaling Revenue 218

SaaStr

FEBRUARY 18, 2023

How can a new start-up possibly take on a successful big market leader? The main advantage is you can pursue a market or opportunity that is not worth their time. Many SaaS companies themselves are coming up on $1b in ARR. Big Companies have tons of resources. But they don’t have unlimited resources. Not at all.

Startup 227

Startup Engineering Innovation Trends 227

SaaStr

NOVEMBER 8, 2021

Relative to any other sector, the SaaS industry is uniquely transparent. In my opinion, the most informative and useful SaaS content “speaks for itself” and is well suited for future reference. 2 – Product Qualified Lead To Marketing Qualified Lead Ratio. Full Session YouTube. Full YouTube Session.

Scale 297

Scale Cloud Forecasting Pricing 297

SaaStr

SEPTEMBER 29, 2023

One of the open secrets behind a lot of great SaaS companies is going multi-product. This showcases a narrow segment of a niche market, and it’s missing a lot of startups. What Caused This Crowded Software Market? Markets are more crowded than ever, so building multi-product companies is the best way to compete.

Scale 222

Scale Scaling Startup Sales Hiring 222

SaaStr

AUGUST 28, 2022

So in many ways we use SaaStr itself as sort of a lab to try sales and marketing experiments. I have my own experience as a SaaS CEO to draw on, for a product now doing hundreds of millions in ARR a year. And I have the experience of investing in 5 SaaS unicorns and decacorns. But you need to keep it fresh.

Scale 232

Scale Sales Hiring Pricing Churn 232

SaaStr

APRIL 3, 2024

As the kickoff to our first fully digital SaaStr AI Day, Jennifer Tejada , the CEO of PagerDuty, chatted with Jason Lemkin, SaaStr CEO and Founder, about navigating the shift to Generative AI and what Artificial Intelligence in SaaS might look like in the next 6 months, as well as years to come. How to Buck Up and Go Long in SaaS?

Generative AI 226

Generative AI AI Technical Review Software Review 226

SaaStr

FEBRUARY 7, 2024

For context to kick us off, some of the top SaaS companies have 41% lower CAC than the rest. They do a lot of predictive analysis to categorize TAM and prioritize their resources. Another example, for them, would be when a company starts using another tool in the eComm SaaS world, either competitive or complementary to their product.

Scale 216

Scale Sales Hiring Strategy Marketing 216

SaaStr

APRIL 5, 2022

Q: Dear SaaStr: What are Some Common Decisions SaaS Startups Make that Hurt Their Ability to Scale? The problem here is that instead of hiring an accretive resource, you hire a cost center than can’t deliver sales/leads/upsells. That means the junior $80k resource is much more expensive than the $150k VP. Test the market.

Scale 235

Scale Sales Hiring Scaling Startup 235

Stax

APRIL 18, 2024

Independent Software Vendors (ISVs) and Software-as-a-Service Providers (SaaS) operate within the same market, thus creating a push-and-pull revenue dynamic. SaaS companies deliver software applications over the internet on a subscription basis, simplifying access and management for users. What are SaaS companies?

Outsourcing Services 88

Outsourcing Services SaaS Payments Payment Services Payment Methods 88

SaaStr

MARCH 2, 2023

Dear SaaStr: When Do You Start to Develop a Brand in SaaS? A little more here : heard good things image from here The post Dear SaaStr: When Do You Start to Develop a Brand in SaaS? In my experience, probably about $2m worth of happy customers. At that point, you don’t have a world-famous brand or anything.

Branding 223

Branding Development SaaS Investment 223

User Pilot

APRIL 24, 2024

This includes the SaaS industry too. From marketing to product management and customer success, AI is improving productivity, helping teams make better decisions, and improving customer experience. In this article, we explain: Why investing in AI in SaaS is a must. Nearly 85% of marketers now use AI to write content.

AI 67

AI Artificial Intelligence SaaS Generative AI 67

User Pilot

APRIL 22, 2024

Product feature analysis is a powerful tool in the SaaS product manager’s arsenal. TL;DR Product feature analysis involves evaluating product features to understand their impact on user satisfaction and market performance. Ensure better resource allocation. This article aims to simplify feature analysis. Power features.

Underperforming Technical Team 89

Underperforming Technical Team Software Review User Experience Retention 89

SaaStr

MARCH 20, 2024

At SaaStr Miami, former Founder’s Fund Partner and CRO of Brex Sam Blond — host of the SaaStr CRO Confidential Podcast — sat down with SaaStr CEO and founder Jason Lemkin for a fireside chat about finding success as a SaaS company in 2024. When recruiting, that first VP of Sales, Marketing, CS, and Product has to carry a bag for real.

Sales Hiring 246

Sales Hiring Sales Recruiting Scale Headcount 246

SaaStr

MARCH 13, 2023

So even after doing SaaS all this years, and being perhaps the biggest fan of SaaS sales and sales processes out there … I still struggle with the idea of cold calling. I really liked this summary from CRO Jesse Gomez: Cold calling represents one piece of a comprehensive go to market. That’s not true raw cold calling.

SaaS 259

SaaS Revenue Sales Data 259

SaaStr

JULY 30, 2023

What is one thing all hyper-growth SaaS companies have in common? “A MarTech stack and budget (always be on the lookout for cutting-edge platforms) A growth mindset Scalable, Low CAC Growth Strategies “One example that works well for sales-led SaaS businesses is outbound,” says Cabane. And no, not your mother’s outbound.”

Scale 194

Scale Sales Hiring AI Banking 194

SaaStr

AUGUST 28, 2022

So in many ways I use SaaStr itself as sort of a lab to try sales and marketing experiments. I have my own experience as a SaaS CEO to draw on, for a product now doing hundreds of millions in ARR a year. And I have the experience of investing in 5 SaaS unicorns and decacorns. But you need to keep it fresh. For 40% of the price.

Scale 181

Scale Pricing Revenue SaaS 181

SaaStr

SEPTEMBER 25, 2023

Theoretically, the relationship between sales and marketing should be easy –– after all, these teams are responsible for pulling in more business and increasing revenue. But the thing that we really need to ensure is that our sales and marketing teams are aligned on the core metrics.”

Enterprise 251

Enterprise Marketing Sales SaaS 251

Payrix

APRIL 17, 2024

Your business objectives Before you begin your marketing campaign, it’s important to identify your business and marketing objectives. Your target audience Your marketing campaign should address potential new customers, but what other audiences should you consider?

Payments 130

Payments Embedded Payments Merchant Services SaaS Payments 130

SaaStr

NOVEMBER 4, 2022

I raised 18 months of seed money as a SaaS CEO. Even when cash is tight, paying an extra $20k a year or more for a resource that is 2x-5x better is the best investment you will ever make. They will let the whole company down in SaaS if they don’t. Winning the market is good enough. It always takes longer. Charge more.

SaaS 286

SaaS Startup Investment Business 286

SaaStr

AUGUST 26, 2023

The third myth is the notion of scarcity, and John highlights the resources and solutions available for data analysis. Every Wednesday we bring you the best speakers in SaaS. They explain that business expertise is actually more important than data expertise, and if needed, there are resources available to acquire data skills.

Technical Advisors 201

Technical Advisors Data Technical Review Sales Hiring 201

SaaStr

MARCH 19, 2024

If you’ve been an operator in the SaaS industry for a long time, you’ve probably considered starting your own company. His day-to-day role as a first-time founder involves a lot of work around creating and building the MVP product and filtering out all of the noise in this SaaS ecosystem. Everyone matters.

Headcount 196

Headcount Scaling Finance Engineering 196

SaaStr

DECEMBER 29, 2022

At Maxio , we help B2B SaaS companies unlock their next stage of growth. Our financial operations platform is designed to meet the unique financial challenges of B2B SaaS, including billing, subscription management, revenue and expense recognition, and SaaS analytics. Vendr is forever changing how companies buy and renew SaaS.

Scale 202

Scale Underperforming Technical Team B2B AI 202

SaaStr

AUGUST 24, 2021

Q: What are the best marketing techniques for an early stage SaaS startup? It could be content marketing. They will market for you for free — just slowly. They will market for you for free — just slowly. But they are the best marketers of all. Do more customer marketing. It’s not marketing.

Scale 337

Scale Startup Marketing SaaS 337

SaaStr

DECEMBER 19, 2022

So there’s a moment in time I’ve gotten pretty darn good at spotting in SaaS startups. A few tells: Blaming marketing, especially for not enough leads. Blaming a lack of product-market fit. Saying they need more resources to hit the same or a reduced plan. Do more marketing. Get them more leads.

Sales Hiring 234

Sales Hiring Scale Sales Startup 234

User Pilot

FEBRUARY 25, 2024

Predictive analytics are driving business decisions such as product and marketing strategy. Personalized experiences are becoming standard in the SaaS world. More users are adopting micro-SaaS products for the specialized value and low cost that they offer. Answer FAQs with self-service resource centers.

SaaS Payments 103

SaaS Payments Trends Payment Solutions Payment Methods 103

User Pilot

APRIL 8, 2024

If it’s the latter, then you’ve already experienced what bottom-up SaaS is! Our guide explains what exactly bottom-up SaaS is and covers the main growth strategies and tactics used by bottom-up companies. TL;DR In the bottom-up model, a SaaS company promotes the product to individual end-users and teams.

Strategy 84

Strategy Business SaaS Customer Lifetime Value 84

User Pilot

MARCH 17, 2024

Are you tracking SaaS metrics without knowing how to make the analytics process easier? The 10 analytics dashboard examples include web, digital marketing, business insights, social media, product usage, customer journey , user behavior , user retention, knowledge base , and Net Promoter Score analytics dashboards.

Social Media 94

Social Media Data SaaS Scale 94

User Pilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Book the demo to see how you can use it to improve your marketing efforts and drive revenue growth.

Strategy 101

Strategy Marketing Social Media AI Search 101

User Pilot

APRIL 3, 2024

Wondering how to create a resource center for your SaaS product? A resource center is a central hub of resources that helps your customers solve problems and learn more about your product. TL;DR A resource center provides tailored content to aid users in problem-solving your product.

AI Search 100

AI Search Software Review SaaS AI 100

FastSpring

MARCH 3, 2023

This is one of the primary reasons why growth expert Fred Linfjärd encourages SaaS companies to consider using a merchant of record instead of a DIY solution. I interviewed him live on LinkedIn about four signs that SaaS companies have outgrown Stripe. Related post: Can SaaS Companies Afford to Ignore Sales Tax and VAT?

Merchant Services 131

Merchant Services Payment Services Outsourcing Services SaaS Payments 131

User Pilot

JANUARY 29, 2024

A good SaaS UX design is critical to a successful SaaS product in today’s constantly evolving and competitive market. In this article, we will examine what an effective SaaS UX design is, why it’s important, and the best practices to produce a well-crafted design that works. What is SaaS UX design?

SaaS 105

SaaS Interviewing User Experience Onboarding 105

Buffer Resources

JANUARY 15, 2024

According to one study, it also costs over $50 billion annually due to wasted resources alone. Every seasoned B2B marketer has their own idea of what good content looks like — I know I do — but to get a broader sense of what separates good from bad, I wanted to ask around. But what makes B2B content good ? Tough question.

B2B 111

B2B Technical Advisors SaaS Payments Underperforming Technical Team 111

User Pilot

MARCH 29, 2024

Are conversion funnel leaks sabotaging your product and marketing efforts while leaving money on the table? Poor product-market fit. Ineffective marketing/poor marketing strategy. Lack of help resources. Repair tips for top-of-the-funnel leaks: Identify your best marketing channels with web analytics tools.

Scale 103

Scale Sales Funnel Onboarding Retention 103

User Pilot

APRIL 22, 2024

In SaaS, it’s advised to follow customer success best practices to ensure that users achieve their desired outcomes with your product and become loyal advocates for your brand. 17 customer success best practices you can apply in any SaaS include: Tailoring the onboarding experience using customer data to increase retention and success.

Customer Success 83

Customer Success Retention Software Review Customer Lifetime Value 83

User Pilot

APRIL 10, 2024

Create different formats of resources. Here are 8 knowledge base creation best practices that can help you create deep connections with your customers: Include multiple types and formats of resources. A SaaS resource center should include a variety of content to cater to different needs and learning styles.

Software Review 93

Software Review AI Search SaaS Technical Review 93

Stax

FEBRUARY 21, 2024

So, of course when it came to revenue-driving activities, Ford knew that success in marketing—and business—wasn’t about how much your marketing spend is, but how efficiently you spend it. For modern Software as a Service (SaaS) companies, the automobile is replaced by primarily digital and cloud-based solutions and software.

SaaS Payments 88

SaaS Payments Payments Payment Services Stax 88