Dear SaaStr: If You Just Received a $10m-$15m Funding Round, What Should You Actually Use It For?
SaaStr
NOVEMBER 25, 2023
If you’ve raised $10m-$15m, I’m assuming you are somewhere between $2m and $10m in ARR (revenue). Spend more on demand gen — to any customer segment that makes up more than 10% of your revenue. Once you are past $8m-$10m in ARR, you can make an investment in something new that takes material resources. You have to be patient.
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