Churn Rate vs Retention Rate: Formulas, Benchmarks and Ways to Improve
User Pilot
NOVEMBER 27, 2023
In this article, we will cover: Formulas to calculate each of these metrics. There are two types of churn to look out for: customer churn and revenue churn. Customer retention rate formula: ((Total paying number of customers at period end – Customers acquired during the period) / Number of customers at the start) x 100.
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