Discounts, Expiring Deals, and Urgency: Understanding Human Behavior in Sales
SaaStr
APRIL 5, 2024
It’s easier to mark up the pricing a bit. The amount of energy it takes to stick to a “no discounts” policy once you pass transactional pricing is … high. So increase your prices accordingly so you land where you need to end up. It saves a lot of time if a prospect knows that pricing is fair. Context is critical.
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