User Pilot

OCTOBER 20, 2023

TL;DR Product-led growth is a GTM strategy that prioritizes the product as the main driver of customer acquisition, activation, adoption, and account expansion. PLG companies can spend less on customer acquisition also because of product virality inherent in some SaaS products. Product-led growth.

Scale 97

Scale Customer Lifetime Value SaaS Acquisition 97

User Pilot

MARCH 6, 2024

TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages.

Social Media 96

Social Media Sales Funnel Acquisition Retention 96

User Pilot

MARCH 12, 2024

Company activity metrics vs. sales activity metrics Although they are related, company activity metrics and sales activity metrics are very different. Company activity metrics describe a wider range of activities within a company, including its operational, marketing , customer service , and financial performance. The PES score.

Metrics 104

Metrics Scale Customer Lifetime Value Business 104

User Pilot

APRIL 3, 2024

Product-led innovation focuses on creating the best product for your customers. TL;DR Product-led innovation emphasizes improving the product to attract customers, reducing reliance on marketing for growth. Product-led innovation focuses on developing a personalized product that naturally attracts and retains customers.

Innovation 97

Innovation Payments Strategy Payment Solutions 97

User Pilot

APRIL 22, 2024

TL;DR Product-led growth strategy is a business model where the product is the primary driver of engagement, retention, and acquisition. Some of the most important traits of a product-led growth model include customer-centric design, frictionless exploration, fast value, self-serve customer experience , network effect, and virality.

Strategy 78

Strategy Education User Experience Acquisition 78

User Pilot

FEBRUARY 28, 2024

Building a customer path is a crucial step in getting a deeper understanding of user behavior. That’s because effective product engagement is only possible when you have enough context on the customer’s journey and can visualize the ways users interact with your software. How do you track each stage of your customer path?

Customer Lifetime Value 101

Customer Lifetime Value SaaS Software Review Acquisition 101

User Pilot

DECEMBER 23, 2023

New user retention is essential for product success. It also explores: The difference between retention and churn The importance of tracking retention Various stages of user retention How to measure it effectively What retention metrics to track, and Tried and tested strategies to increase user retention.

Retention 96

Retention Customer Lifetime Value Social Media Churn 96

User Pilot

NOVEMBER 13, 2023

If you want loyal customers who keep coming back to your product or service, you need customer enablement. Instead, you also have to help customers get the maximum value from it. That’s exactly what effective customer enablement does – it helps customers get all the tools needed for successful product engagement.

B2B 101

B2B Sales Enablement Onboarding Retention 101

User Pilot

JULY 31, 2023

Looking to power up your retention marketing strategy? The big deal is turning them into paying customers who keep renewing their subscriptions long-term. This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. Collect and analyze customer feedback.

Retention 97

Retention Strategy Marketing SaaS 97

User Pilot

JULY 22, 2023

Customer acquisition cost vs lifetime value: which one should you prioritize? Tracking them allows you to allocate resources effectively and optimize your sales and marketing budget. Let’s dive in to find out and also discuss how you can improve both your customer acquisition cost and lifetime value.

Acquisition 82

Acquisition Customer Lifetime Value Onboarding Retention 82

Casey Accidental

DECEMBER 11, 2023

When To Invest in New Products If you want to be proactive in thinking about when you should invest in building new products vs. diagnosing a growth problem and determining new product development requiring years of effort to be the solution, how do you do that? Their retention strategies were also different.

Payments 113

Payments Scale Payment Solutions Technical Review 113

User Pilot

OCTOBER 5, 2023

TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions.

SaaS Payments 104

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 104

Payrix

MARCH 20, 2024

In a market shaped by fierce competition, emerging technologies, and dominating customer expectations, B2B software companies have evaluated many angles of differentiation to keep the attention of their customers. Embedded vs. integrated payments: What’s the difference between referral partnerships, PayFac, and PayFac-as-a-Service?

Payments 147

Payments Embedded Payments Payment Services Payment Solutions 147

User Pilot

SEPTEMBER 27, 2023

TL;DR Product-led growth (PLG) is a business strategy that relies on the product itself to acquire , activate, and retain customers. PLG caters to the needs of modern customers who want functional and attractive products and prefer self-serve solutions to explore and purchase them. That’s what we call product-led sales.

Software 101

Software Scale Acquisition Onboarding 101

SaaStr

NOVEMBER 4, 2021

While SaaS is an amazingly transparent community with abundant benchmarking resources, there are much fewer publicly available studies that allow an analysis of the underlying drivers of “Rule of 40.” 2 drivers stood out as notable: Customer Acquisition Cost (CAC) and Churn.

SaaS 255

SaaS Technical Review Benchmarks Azure 255

User Pilot

SEPTEMBER 25, 2023

Even the most successful ones have sales teams to close deals with high-value customers. A successful PLG motion allows organizations to reduce customer acquisition and support costs while continuously driving growth by leveraging WOM , product virality , and referral schemes. Product-led growth (PLG) vs. sales-led growth?

Acquisition 101

Acquisition AI Search Onboarding Churn 101

User Pilot

OCTOBER 27, 2023

Unlike sales-led businesses, a product-led growth company relies on product virality to drive customer acquisition and frictionless experiences that enable users to realize the product value. What is product-led growth for enterprise customers? Book the demo to see how it can help your business.

Enterprise 103

Enterprise Business Scale Customer Lifetime Value 103

User Pilot

FEBRUARY 9, 2023

If the product is good enough and drives value for customers, they are happy to pay. Both sales-led and marketing-led growth models focus on customer acquisition, but less so on their retention. PLG strategies allow companies to scale faster and with smaller resources thanks to self-service. How does it work?

Strategy 98

Strategy Scale Customer Lifetime Value Onboarding 98

Andreessen Horowitz

SEPTEMBER 13, 2023

We relied on web traffic vs. app traffic to “qualify” companies for the list, as most consumer GenAI products have been website-first so far (more on this below!). On mobile in particular, CharacterAI is one of the strongest early players—with DAUs rivaling ChatGPT, and significantly better retention, according to Sensor Tower data.

Generative AI 145

Generative AI AI ChatGPT Artificial Intelligence 145

User Pilot

APRIL 16, 2024

Customer journey insights enable marketing, product, design, and customer success teams to make informed decisions and create better customer experiences. In this article, we explain: What customer journey insights are. How they are linked to customer journey analysis and customer journey mapping.

Churn 102

Churn Customer Lifetime Value Mobile Retention 102

User Pilot

AUGUST 22, 2023

It’s common to struggle to understand the difference between product vs marketing analytics if you’re new to the concepts. The main differences: Product analytics offers insights into customer experience , while marketing analytics on demographics. Product vs marketing analytics: What are the main differences?

Marketing 84

Marketing Acquisition Social Media Trends 84

Baremetrics

MARCH 9, 2021

The retention rate is the percentage of customers that stay with your business over a given period of time. Churn rate is the flip-side of retention rate; it's the number of customers, expressed as a percentage, who cancelled. Since it is ultimately about customer relationships. Table of Contents.

Retention 82

Retention Acquisition Churn Metrics 82

User Pilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Growth marketers are more oriented to leverage tools and marketing channels to drive growth by both acquiring and retaining customers at all costs.

Growth Marketing 52

Growth Marketing Product Marketing Marketing Customer Lifetime Value 52

User Pilot

MARCH 31, 2023

Analytics vs metrics – how do they differ from each other? Understanding the nuances between them is critical to utilize them to improve your feature adoption , customer behavior, etc. Analytics collects and analyzes data to understand customer engagement with your products. Categories of customer analytics.

Metrics 97

Metrics Customer Lifetime Value Data Analysis Engagement 97

User Pilot

JANUARY 19, 2023

Looking to improve your retention rates by reducing customer retention costs? Retaining a customer may not always be less expensive than acquiring a new one. This is why it’s critical to understand retention costs and how to reduce them. In this article, we’ll explore customer retention costs.

Retention 97

Retention Customer Lifetime Value Onboarding Acquisition 97

User Pilot

DECEMBER 3, 2022

The customer experience lifecycle paints the complete picture of a customer’s interaction with your brand. Optimizing experiences throughout this cycle to improve every interaction increases engagement and customer lifetime value. The five stages of the customer lifecycle. The five stages of the customer lifecycle.

SaaS Payments 98

SaaS Payments Payment Solutions Software Review Payment Services 98

User Pilot

OCTOBER 26, 2023

In theory, users who experience product value through free trial or freemium convert to paying customers with little help from the sales team. Upsell messages are an excellent way to drive product expansion and increase customer lifetime value. Gamification is a PLG strategy that keeps users engaged and increases user retention.

Outsourcing Services 94

Outsourcing Services Onboarding Customer Support Customer Lifetime Value 94

User Pilot

MAY 18, 2023

What's the difference between UX vs CX? UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. What is customer experience? Some people use the terms interchangeably and believe it's just semantics.

User Experience 95

User Experience Underperforming Technical Team Customer Lifetime Value Retention 95

User Pilot

MARCH 29, 2023

You can retain more customers and generate more revenue with the right approach. By making informed decisions with LTV optimization, you can create a cycle of customer loyalty and long-term profitability. TL;DR SaaS Customer lifetime value (LTV) measures the total revenue a customer will bring to a company over time as a user.

Customer Lifetime Value 89

Customer Lifetime Value Revenue Onboarding Acquisition 89

User Pilot

DECEMBER 6, 2023

TL;DR Experience-led growth (ELG) is a business strategy prioritizing outstanding customer experience as the main driver of growth. Just like product-led and marketing-led growth, it recognizes the importance of retaining customers to achieve sustainable growth. In ELG, the customer experience drives growth.

Customer Lifetime Value 84

Customer Lifetime Value Scale Underperforming Technical Team Retention 84

ProfitWell

MAY 21, 2020

Customer acquisition vs. customer retention—which one is better? Nevertheless, many companies focus the majority of their time and resources on acquisition. Efforts to improve retention are often put on the back burner, or totally neglected. What is customer acquisition?

Acquisition 98

Acquisition Retention Advertising Customer Lifetime Value 98

User Pilot

JULY 31, 2023

We will also point our readers toward some amazing resources for development. Day-to-day tasks include conducting market research , defining buyer personas , creating a clear value proposition, collaborating with the product team on big launches , gathering feedback , and focusing on account expansion & customer success.

Product Marketing 95

Product Marketing Management Marketing Customer Lifetime Value 95

User Pilot

FEBRUARY 26, 2024

TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. It also helps them seal any leaks in the funnel resulting in the loss of potential customers. Let's get right into it! What is marketing funnel analysis?

Marketing 102

Marketing Sales Funnel Forecasting Customer Lifetime Value 102

User Pilot

MAY 23, 2023

TL;DR A product-led organization operates under the premise that if the product is really good at satisfying the market’s needs, users will convert into paying customers when given the chance to experience the product’s value for free. A product-led organization expands its customer base through word-of-mouth and referrals.

Scale 94

Scale SaaS Retention Onboarding 94

User Pilot

JULY 27, 2023

Chief Technical Officer : Responsible for outlining the company’s technological vision, implementing technology strategies, and ensuring that the technological resources are aligned with the company’s business needs. In large companies, the CSM also oversees other customer success roles. Average salary: $196,172/yr.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

User Pilot

APRIL 26, 2024

Customer success is a core growth driver for any SaaS business. The SaaS market is crowded with tons of similar products and the best ones that stand out are those who delight their customers regularly. Are you wondering how to retain your customers and make them love your product? No worries! Let’s get started!

Customer Success 52

Customer Success Customer Lifetime Value SaaS Churn 52

OPEXEngine

JULY 1, 2022

In today’s market, the path to growth for B2B SaaS companies is to continue following the two SaaS lodestars: customer acquisition and customer retention. The Fundamental Value of the SaaS Model is that Customer Retention is Cheaper than Customer Acquisition. The balance can be tricky. .

Acquisition 59

Acquisition Scale Retention Investment 59