SaaStr

FEBRUARY 7, 2024

In today’s world, there’s a clear shift in what founders, boards, and investors are all after — scalable, low-CAC (customer-acquisition cost) growth strategies. The data above shows it’s a customer acquisition cost on average of $1.05 They do a lot of predictive analysis to categorize TAM and prioritize their resources.

Scale 216

Scale Sales Hiring Strategy Marketing 216

SaaStr

MARCH 14, 2024

Native integrations are key to customer acquisition and retention in the SaaS space, but not what makes your product special so we believe these integrations should and will be built utilizing tools, not writing custom code. What’s your sweet spot for investing — check size, stage, type of deal?

Scale 187

Scale B2B Investment Acquisition 187

SaaStr

SEPTEMBER 29, 2022

Free user acquisition. Stage 3: Prove scalable quality user acquisition. It’s time to reduce the customer acquisition cost by experimenting with content marketing and virality. They invest development resources for non-technical people to quickly run and analyze these experiments. Free user retention. Monetization.

Technical Review 233

Technical Review Technical Advisors Scale Compensation 233

SaaStr

NOVEMBER 25, 2023

If you think about the customer acquisition funnel, you have the top, middle, and bottom. O n the whole, every org has a customer funnel on one hand and employee resources on the other. Where are your employees mapped to that customer funnel? 2: Diagnose the Bottleneck to Growing Faster. Where is the focus?

Sales Hiring 194

Sales Hiring Underperforming Technical Team Revenue Sales 194

User Pilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. In-app strategies for converting free or trial users to paying customers. In-app strategies for converting free or trial users to paying customers.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

SaaStr

MAY 10, 2023

Gaining theoretical customers is huge! Use the resources you have available to you. The Takeaway — As a founder, you should interact with customers as early as day one and continue to do so for the life of your business. Before Zima worked for Looker, he sold it to other people as a customer. So talk to people early.

Sales Recruiting 213

Sales Recruiting Sales Hiring Social Media Sales 213

User Pilot

APRIL 8, 2024

Product-led growth is a well-known bottom-up approach that relies on the product for customer acquisition and revenue expansion. Free trials and freemium enable the users to explore the product and experience its value to convert them into paying customers. Once they adopt the product, they champion it within the organization.

Strategy 84

Strategy Business SaaS Customer Lifetime Value 84

User Pilot

MARCH 29, 2024

This article reveals the major causes of funnel leaks at each customer journey stage and how to fix them. TL;DR A conversion funnel leak is a point in the customer journey where potential customers drop out of the process before taking the desired action. Wrong acquisition channels. Slow response to customer queries.

Scale 103

Scale Sales Funnel Onboarding Retention 103

SaaStr

JUNE 17, 2023

billion cash acquisition deal in December 2021. Another noteworthy transaction was Adobe’s acquisition of Marketo for $4.75 By doing so, they’ve maintained steady revenue streams while also enhancing product offerings and customer service capabilities. One such deal that Jason points out was Salesloft’s $2.5

Venture Capital 205

Venture Capital Scale Technical Review Software Review 205

SaaStr

NOVEMBER 3, 2023

We’ll share the answers in today’s brand new episode of CRO Confidential, where our host Sam Blond, partner at Founders Fund, sits down with Toast CRO, Jonathan Vassil to talk about their proven customer acquisition strategies that led to its record-breaking growth. So, how do they get customers?

Payment Methods 186

Payment Methods Acquisition Scale Payments 186

User Pilot

NOVEMBER 24, 2023

Which one is better, customer acquisition vs retention? This article will examine customer acquisition and retention and determine which one you should focus on. TL;DR Customer acquisition attracts and converts new customers through marketing and sales efforts to expand the customer base and drive revenue growth.

Acquisition 101

Acquisition Retention Customer Lifetime Value Churn 101

SaaStr

SEPTEMBER 25, 2023

Sales should work more closely with marketing to build the right ICP (Ideal Customer Profile) so that marketing can target this demographic and bring more sales-ready opportunities to the table. Additionally, with a new automation product acquisition, multiple teams were able to use this integration to advance growth goals.

Enterprise 251

Enterprise Marketing Sales SaaS 251

SaaStr

FEBRUARY 17, 2023

While the allure of customer acquisition can pull a founder’s attention, it’s equally important to dedicate resources to fighting churn and expanding revenue from existing customers. Still, ensuring that you keep your early customers by providing a positive experience is critical.

Retention 200

Retention Revenue Startup Sales Hiring 200

SaaStr

SEPTEMBER 29, 2023

The customer journey applies to every software category, and it guides your roadmap with more holistic solutions for your customers. On the demand side — Your customers might need 19 things, and each needs 14 vendors. There were more reasons to talk to customers and more touch points with people. Why share this timeline?

Scale 222

Scale Scaling Startup Sales Hiring 222

User Pilot

NOVEMBER 2, 2023

In contrast, the product-led growth model leverages inherent product virality and its value to drive customer acquisitions and retention. Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. Most companies use all 3 strategies to some extent.

Strategy 101

Strategy Marketing Social Media AI Search 101

SaaStr

JANUARY 24, 2024

So, Dini came in, looked at the data around churn and usage, talked to customers, defined and narrowed Lattice’s core ICP, and made a few changes: They put a minimum in place not to sell to anyone under $4k. Lattice had limited resources and a small team, which meant they needed to focus in. In the early days, you have to.

Scale 217

Scale Sales Hiring Scaling Revenue 217

User Pilot

MARCH 21, 2024

When done properly, learning how to optimize customer activity cycle can build lasting relationships and drive growth. Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle. Customer lifecycle management helps you sustain growth by building a loyal customer base over time.

Strategy 104

Strategy Software Review Social Media Engagement 104

SaaStr

NOVEMBER 21, 2022

The demographic, environmental, and behavioral attributes of companies you expect to be your most valuable customers make up your ideal client profile (ICP). Finding your ICP starts with broad strokes, finding a few customers, and talking to prospects. Delight customers. Tip #3: Scale with customer-centric innovation. .

Payments 178

Payments Payment Methods Embedded Payments Scale 178

User Pilot

OCTOBER 26, 2023

TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Product-led growth uses the product as the primary driver of customer acquisition and retention, with minimal reliance on traditional sales and marketing. Let’s dive right in!

Acquisition 103

Acquisition Scale Onboarding Marketplace as a Service 103

SaaStr

NOVEMBER 4, 2021

While SaaS is an amazingly transparent community with abundant benchmarking resources, there are much fewer publicly available studies that allow an analysis of the underlying drivers of “Rule of 40.” 2 drivers stood out as notable: Customer Acquisition Cost (CAC) and Churn.

SaaS 255

SaaS Technical Review Benchmarks Azure 255

User Pilot

JULY 31, 2023

The big deal is turning them into paying customers who keep renewing their subscriptions long-term. This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. Acquisition marketing focuses on gaining new customers and expanding market share.

Retention 97

Retention Strategy Marketing SaaS 97

SaaStr

OCTOBER 6, 2022

So I saw this tweet, and even a decade after our acquisition by Adobe, it sort of hurt: Currently evaluating #DocuSign vs #AdobeSign for clients. Not only does DocuSign today obviously have massively more resources as a standalone, $10B+ company, it has a lot of incentives to make its customers happy. To make customers happier.

Outsourcing Services 238

Outsourcing Services Acquisition Engineering Investment 238

User Pilot

NOVEMBER 13, 2023

If you want loyal customers who keep coming back to your product or service, you need customer enablement. Instead, you also have to help customers get the maximum value from it. That’s exactly what effective customer enablement does – it helps customers get all the tools needed for successful product engagement.

B2B 101

B2B Sales Enablement Onboarding Retention 101

User Pilot

AUGUST 10, 2023

Are you trying to find your business’s average customer acquisition cost? In today’s competitive landscape, acquiring new customers is essential to any successful business’s or product’s growth. You can calculate CAC by dividing total expenses by the number of new customers acquired in a specific period.

Acquisition 84

Acquisition Benchmarks Customer Lifetime Value B2B 84

Practical Advice on SaaS marketing

AUGUST 1, 2020

The SaaS metrics gurus express this as customer acquisition cost (CAC) relative to customer lifetime value (LTV). See “ Acquiring Customers Ain’t Cheap.”) Think of customer acquisition like a machine A former colleague explained the concept to me like this. See “ SaaS Marketing Tactics: Do Whatever Works.”)

Marketing 152

Marketing Customer Lifetime Value Social Media Acquisition 152

User Pilot

OCTOBER 5, 2023

TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions.

SaaS Payments 103

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 103

User Pilot

FEBRUARY 28, 2024

Building a customer path is a crucial step in getting a deeper understanding of user behavior. That’s because effective product engagement is only possible when you have enough context on the customer’s journey and can visualize the ways users interact with your software. How do you track each stage of your customer path?

Customer Lifetime Value 100

Customer Lifetime Value SaaS Software Review Acquisition 100

User Pilot

DECEMBER 23, 2023

By acting on the insights from retention analysis , you can improve customer satisfaction and loyalty. It also allows you to increase customer lifetime value and the overall profitability of the product. Gamification makes retaining customers easier by keeping them motivated and engaged. Churn is the opposite of retention.

Retention 95

Retention Customer Lifetime Value Social Media Churn 95

User Pilot

APRIL 3, 2024

Product-led innovation focuses on creating the best product for your customers. TL;DR Product-led innovation emphasizes improving the product to attract customers, reducing reliance on marketing for growth. Product-led innovation focuses on developing a personalized product that naturally attracts and retains customers.

Innovation 96

Innovation Payments Strategy Payment Solutions 96

User Pilot

SEPTEMBER 25, 2023

Even the most successful ones have sales teams to close deals with high-value customers. A successful PLG motion allows organizations to reduce customer acquisition and support costs while continuously driving growth by leveraging WOM , product virality , and referral schemes. Customer journeys under the two growth strategies.

Acquisition 100

Acquisition AI Search Onboarding Churn 100

User Pilot

JULY 30, 2023

Customer retention vs acquisition cost: Which metric matters more? While it’s important to acquire new customers for growth, retaining existing customers is imperative to ensure long-term success. So let’s see when you should prioritize one metric over the other and how you can boost your customer retention rates.

Acquisition 93

Acquisition Retention Customer Lifetime Value User Experience 93

SaaStr

APRIL 1, 2022

Many founders find themselves confident in one area of their business, whether it be the product, customer success, or, in Schuck’s case, sales. Mistake #2: Not Doing Mergers and Acquisitions Sooner. He explains that if his company completed its acquisitions sooner, it would have saved $700 million.

Sales Hiring 219

Sales Hiring Acquisition Investment Leadership 219

User Pilot

OCTOBER 27, 2023

Unlike sales-led businesses, a product-led growth company relies on product virality to drive customer acquisition and frictionless experiences that enable users to realize the product value. What is product-led growth for enterprise customers? Book the demo to see how it can help your business.

Enterprise 103

Enterprise Business Scale Customer Lifetime Value 103

User Pilot

MARCH 17, 2024

The 10 analytics dashboard examples include web, digital marketing, business insights, social media, product usage, customer journey , user behavior , user retention, knowledge base , and Net Promoter Score analytics dashboards. Userpilot is the best tool for predesigned and custom dashboard visualization. Book a demo to learn more.

Social Media 94

Social Media Data SaaS Scale 94

User Pilot

MARCH 6, 2024

TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages.

Social Media 95

Social Media Sales Funnel Acquisition Retention 95

User Pilot

MARCH 25, 2024

Metrics that can affect SaaS business valuation include Monthly /Annual Recurring Revenue, Customer Acquisition Cost , Customer Lifetime Value , Net Revenue Retention, Total Addressable Market, and YoY Growth Rate. So, if you have 300 paying customers and the ARPU is $35, the MRR is $10,500.

SaaS 101

SaaS Customer Lifetime Value Acquisition Metrics 101

User Pilot

JUNE 19, 2023

Teams use cohort retention analysis to evaluate their strategies and analyze long-term user behavior trends to improve customer retention. Acquisition cohorts divide users based on when they started using the product. Why use cohort analysis to measure customer retention? It is also useful for predicting future revenue.

Retention 93

Retention Social Media Customer Lifetime Value Acquisition 93