SaaStr

FEBRUARY 7, 2024

In today’s world, there’s a clear shift in what founders, boards, and investors are all after — scalable, low-CAC (customer-acquisition cost) growth strategies. Sales-assisted, product-led growth strategies that close Enterprise leads. How to use community as a driver of product-led growth. Let’s look at some examples.

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Scale Sales Hiring Strategy Marketing 216

SaaStr

NOVEMBER 3, 2023

We’ll share the answers in today’s brand new episode of CRO Confidential, where our host Sam Blond, partner at Founders Fund, sits down with Toast CRO, Jonathan Vassil to talk about their proven customer acquisition strategies that led to its record-breaking growth. Just six years later, he’s the CRO of the company.

Payment Methods 186

Payment Methods Acquisition Scale Payments 186

SaaStr

MARCH 20, 2024

At SaaStr Miami, former Founder’s Fund Partner and CRO of Brex Sam Blond — host of the SaaStr CRO Confidential Podcast — sat down with SaaStr CEO and founder Jason Lemkin for a fireside chat about finding success as a SaaS company in 2024. It’s wasn’t 1 out of 10 companies he spoke with that the fund was really excited about.

Sales Hiring 246

Sales Hiring Sales Recruiting Scale Headcount 246

SaaStr

JULY 30, 2023

What is one thing all hyper-growth SaaS companies have in common? “A A growth team that takes risks and looks for outlier effects,” says Guillaume “G” Cabane, Co-Founder at Hypergrowth Partners, a collective of advisors, VPs, and others working on an equity basis with companies like Maze, ramp, and Honeycomb.io.

Scale 194

Scale Sales Hiring AI Banking 194

Payrix

APRIL 24, 2024

As the last episode of a four-part series on the topic, Andy and Ian tackle how software companies can minimize attrition and why it’s important to the payments conversation. Part 1 – Resourcing considerations for selling payment, boarding and underwriting, service and support, and development and technology. Did you miss Parts 1-3?

Payments 147

Payments Embedded Payments Merchant Services Payment Solutions 147

User Pilot

APRIL 3, 2024

Read on to learn all about this product-led growth model. TL;DR Product-led innovation emphasizes improving the product to attract customers, reducing reliance on marketing for growth. PLG and SLG differ in focus: PLG centers on product appeal for growth, while SLG relies on sales strategies and personal interactions.

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Innovation Payments Strategy Payment Solutions 98

SaaStr

NOVEMBER 25, 2023

When everyone went remote, they worked remotely from the beach while their companies were growing. O n the whole, every org has a customer funnel on one hand and employee resources on the other. When you meet with a customer over a certain size, the win rates are better. Where are your employees mapped to that customer funnel?

Sales Hiring 194

Sales Hiring Underperforming Technical Team Revenue Sales 194

SaaStr

OCTOBER 10, 2022

From a venture capital perspective, there’s now a premium on driving efficient growth rather than growth at any cost. . “Sales and marketing alignment is a terrific place to figure out and improve efficient growth.” . How do you go about driving efficient growth? . Create dynamic alignment on goals.

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Scale Sales Hiring Marketing Venture Capital 261

User Pilot

MARCH 17, 2024

It will give you a better understanding of the type of metrics to monitor in your dashboard and help you draw product growth insights from them. The web analytics dashboard showcases important metrics such as website traffic sources, sessions, bounce rates, devices, unique pageviews, new visitors, and returning visitors.

Social Media 95

Social Media Data SaaS Scale 95

User Pilot

MARCH 25, 2024

Introduces key metrics that can affect your company’s value. TL;DR SaaS valuation involves assessing the current and projected value of the company, for instance, when seeking VC funding or selling. An accurate valuation is necessary to secure the right price for the company or adequate funding without diluting its share value.

SaaS 102

SaaS Customer Lifetime Value Acquisition Metrics 102

User Pilot

FEBRUARY 14, 2024

The Resource Hero integration optimizes sales rep productivity by enabling detailed time tracking and resource allocation inside Salesforce. Userpilot and Salesforce integration – Best for optimizing in-app customer experience Userpilot is a product growth platform used for in-app user onboarding and customer engagement.

Payments 104

Payments Payment Services Payment Methods Payment Solutions 104

User Pilot

NOVEMBER 27, 2023

Wondering how churn rate vs retention rate are different? Ways to analyze churn and improve retention rates based on the data. Ways to analyze churn and improve retention rates based on the data. The churn rate refers to the percentage of customers discontinuing their subscriptions during a given time period.

Churn 91

Churn Retention Benchmarks Customer Lifetime Value 91

User Pilot

APRIL 22, 2024

Key metrics to measure the impact of your customer success strategy include LTV, CSAT, NPS , churn rate, and retention rate. Avoid customer frustration with self-service knowledge bases A great opportunity to offer a top-notch customer experience is through an in-app resource center. Creating a resource center with Userpilot.

Customer Success 85

Customer Success Retention Software Review Customer Lifetime Value 85

User Pilot

NOVEMBER 24, 2023

Both are critical metrics to measure in your product, but is there an outright winning that you should solely focus on for your product growth ? TL;DR Customer acquisition attracts and converts new customers through marketing and sales efforts to expand the customer base and drive revenue growth. Your customer churn rate is low.

Acquisition 102

Acquisition Retention Customer Lifetime Value Churn 102

User Pilot

NOVEMBER 13, 2023

Increased customer satisfaction and retention rate , along with greater customer loyalty and company growth, are just some of the benefits of an effective customer enablement strategy. Sales enablement focuses on equipping your sales team with essential resources to help improve customer acquisition.

B2B 102

B2B Sales Enablement Onboarding Retention 102

User Pilot

JUNE 20, 2023

An exceptional user onboarding experience can make all the difference for your SaaS company's growth. Product-led Growth by Wes Bush: explores product-led growth strategies for effective onboarding. It had brilliant lessons from the product-led growth (PLG) methodology and the author's personal experiences.

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Onboarding VP of Engineering SaaS Consulting 97

yoursales

JUNE 2, 2023

Sales Forecasting: A Strategic Imperative Sales forecasting is a critical process for any B2B organization, particularly for companies operating in a highly competitive landscape. It empowers businesses to make informed decisions, allocate resources effectively, and achieve sustainable growth.

Forecasting 86

Forecasting Sales Sales Funnel B2B 86

Buffer Resources

APRIL 11, 2024

Meanwhile, when successful startups face a challenge or growth goal, execs don’t ask, “Who?”   Conserve your people resources Depending on people sure feels nice, but it doesn’t always work well.  But they are an increasingly precious resource.   Limited staff resources.

Technical Review 106

Technical Review Startup Social Media Marketing 106

Subscription Flow

APRIL 1, 2024

A merchant of record for digital products is the legal body permitted to handle client payments for digital goods and services as companies negotiate the intricacies of online commerce. Read more: Optimizing Cross-border Trade: Merchant of Record for SaaS Companies What are the digital products you may need a merchant of record for?

Merchant Services 97

Merchant Services Payment Services SaaS Payments Payment Methods 97

User Pilot

OCTOBER 24, 2023

When it comes to product-led growth , SaaS companies need to get everything details right. From the messaging, positioning, and pricing models, every little detail needs to be perfect for product-led growth to take off. Better retention rates. Seamless account expansion.

Pricing 103

Pricing Payment Solutions SaaS Payments Payments 103

User Pilot

JULY 27, 2023

SaaS companies have many moving parts, and it can be difficult to determine who does what. In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. Before hiring, assess your current needs and hire as your company grows.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

User Pilot

NOVEMBER 29, 2023

Tired of the increasing customer churn rate? In this article, we highlight the job responsibilities of a retention specialist, the skills needed to become one, and the resources these professionals can benefit from. This ultimately benefits the company’s bottom line by boosting the customer’s lifetime value.

Retention 103

Retention Customer Lifetime Value Churn Outsourced Development 103

User Pilot

MARCH 5, 2024

It’s also possible to visualize conversion rates as a trend to track changes over time. This is done by monitoring conversion rates at each stage of the process and optimizing the stages if necessary. Such insights could be useful in allocating resources to push conversions at a stage where users are stuck at a particular stage.

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Trends User Experience Onboarding Sales Funnel 87

User Pilot

FEBRUARY 15, 2024

Userpilot is a digital adoption platform (DAP) that fosters product growth through a variety of product analytics tools , including funnel analysis, among other useful features. These tools often have functionalities aimed at conversion rate optimization , such as A/B testing, session recordings, and so on. Retention tables.

Sales Funnel 103

Sales Funnel SaaS User Experience Forecasting 103

User Pilot

FEBRUARY 25, 2024

Companies are going beyond product marketing and investing in content marketing to deliver value to users. This significantly reduces form completion rates and results in lost leads. This is the best way to encourage customers to create an account and boost your form conversion rate. Accessing HubSpot properties via Userpilot.

SaaS Payments 104

SaaS Payments Trends Payment Solutions Payment Methods 104

User Pilot

AUGUST 16, 2023

Without retaining users , you’re throwing away money and resources spent acquiring customers that’s why having a retention playbook is helpful. Metrics such as retention rate , churn rate , and customer lifetime value are important to track for user retention. Introduce new features to continuously provide value.

Retention 98

Retention Social Media Customer Lifetime Value Churn 98

User Pilot

FEBRUARY 4, 2023

TL;DR Strategic initiatives are a company’s purposeful, long-term activities to achieve larger goals and objectives. They help you align capabilities and resources towards a common mission, prioritize the most impactful initiatives, and drive growth. Why should you make a strategic initiative?

Development 97

Development Scale Retention Onboarding 97

User Pilot

JANUARY 18, 2023

TL;DR Product-led growth brings lower acquisition costs, shorter sales cycles, higher retention rates, and more satisfied customers. There are four main criteria (Market, Model, Channel, and Product) you need to consider to determine if PLG is the right approach for your company. What is product-led growth?

Strategy 97

Strategy Marketing Scale Software Review 97

User Pilot

OCTOBER 5, 2023

Growth teams that leverage marketing automation are better equipped to achieve their goals and drive business success. In this article, you will learn: What marketing automation means for growth teams and how it’s different from traditional marketing automation. Various aspects of growth that you can automate.

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Scale Marketing Growth Marketing Payment Features 104

User Pilot

SEPTEMBER 25, 2023

And how can your SaaS business use them to facilitate product growth ? TL;DR A PLG motion is a growth strategy focused on using the product itself as the main driver of growth. No companies are 100% PLG. Examples of companies that have successfully harnessed the PLG model include Loom, Slack, Groupize , and Canva.

Acquisition 101

Acquisition AI Search Onboarding Churn 101

Sales Hacker

MARCH 8, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. If so, you know that we’ve been nerding out on ecosystem-led growth (ELG) for quite a while now. The smartest companies are embracing Ecosystem-Led Growth, or ELG. Let’s get into it.

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Scale AI Search Social Media AI 93

Subscription Flow

MARCH 25, 2024

The function of the MoR – merchant of record ecommerce – has become essential for companies looking to streamline their online sales operations in the ever-changing world of digital commerce. In addition, the MoR takes on the resolution of fraudulent activities, protecting the e-commerce company from monetary losses and legal complications.

Merchant Services 103

Merchant Services Payment Services Payment Methods Payment Facilitation 103

User Pilot

APRIL 14, 2023

Self-help support The majority of users expect on-demand access to support and guidance so resource center functionality is a must. Ideally, you want your tool to also support resource center analytics. G2 rating: 4.6 G2 rating: 4.4 G2 rating: 4.7 Organizations can use it for both user and employee onboarding.

SaaS 98

SaaS Onboarding Pricing Mobile 98

User Pilot

JANUARY 15, 2024

Creating a personalized experience, using in-app guidance /communication, and building an in-app resource center are all effective strategies for improving the fintech customer experience. In addition to using scalar rating systems for measuring customer satisfaction , you can also ask open-ended follow-up questions.

Blockchain 89

Blockchain Artificial Intelligence Onboarding Banking 89

User Pilot

FEBRUARY 22, 2024

Retaining customers is an incredibly important part of any growth-driven business. According to Havard Business Review, customer acquisition requires 5 to 20 times more resources than customer retention. TL;DR Customer retention is a measure of a company's ability to keep its customers over a period.

SaaS Payments 52

SaaS Payments Payment Methods Strategy Payments 52

User Pilot

NOVEMBER 28, 2022

Churn is the enemy of product growth. A churned user means lost future revenue and a waste of the resources it took to acquire them. How do you lower your churn rate and make sure all your users stick around? How to calculate churn rate so you know where you stand. Common reasons why your churn rate may be too high.

Churn 98

Churn Software Review SaaS User Experience 98