Remove professional-services-add-ons
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5 Interesting Learnings from Workiva at $600,000,000 in ARR

SaaStr

Workiva’s average deal size as you can see is about $100k, and their NRR is 112% with ad-ons. NRR Over 112% — With Add-Ons. NRR without add-ons is 98%. But with add-ons? 112% + 8% logo growth = 119% total revenue growth. 98% With Out This is a super helpful breakdown. They don’t go. #4.

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Your (Belated) SaaS New Year’s Resolution: Add a Layer

SaaStr

One of the best ones is Don’t Chase the Shiny Penny. Double Down on What Works. Based just on the velocity rate from the past X months. SaaS Compounds (more on that here ). Just from one little new initiative. Let me suggest some ideas: Add an Outbound Sales Team if You Don’t Have One.

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6 Reasons To Not Stick With Just Self-Service

SaaStr

It is called self-service. Prospects really want to a live human before putting much more than that, at least to start, on a credit card. If so, a sales professional will maximize the odds you sell a full solution to everyone. Sales professionals create urgency. Sales adds friction. Of course it can.

B2B 296
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5 Interesting Learnings From Salesforce at $24B+ ARR

SaaStr

This trend has been true for a while, and now both its Service Cloud and its Platform group are bigger and faster growing than the classic CRM product we all know and use. It’s super interesting that today, Salesforce is more of a Service Cloud than a Sales Cloud. Service is bigger and faster growing. Salesforce needs 4+.

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5 Interesting Learnings From Avalara at $600,000,000 in ARR

SaaStr

But then it will add $200m in 2 years to cross $700m ARR shortly. 15,580 customers, up 20% year-over-year — or $40,000 per customer per year on averag e. 4 7% of revenues from professional services — and have 48% margins. They mark the services up about 2x.

Scale 323
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Eventually. Everyone Has a Sales Team

SaaStr

Customers try and buy all on their own. But to Go Big, almost everyone in SaaS at least eventually adds a sales team. Yes, Twilio started off as self-service. Those channel salespeople aren’t employees, so yes, leaning so heavily on the channel is less common. Stripe waited a long time to add a true sales team.

Scale 336
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How to Create Your Own Influencer Media Kit (+ Examples from Influencers)

Buffer Resources

Landing paid partnerships as a creator doesn’t necessarily require a huge following — but it does require a professional influencer media kit.  ”  “It saves a lot of back-and-forth emailing if you're able to share a media kit early on in the conversation. Enter: a media kit.