User Pilot

JANUARY 10, 2024

Looking for the best ways to conduct user research and gather actionable insights? We covered: The benefits of proper user research. A detailed 5-step process for conducting effective research. A detailed 5-step process for conducting effective research. Types of user research and different methods to implement.

User Experience 103

User Experience Interviewing SaaS Underperforming Technical Team 103

SaaStr

JANUARY 2, 2024

90% of VC firms have some kind of platform role, and platform folks have a lot of different titles, so you may to need to do additional research for the firm you’re targeting. But their overall focus will be on adding value to the portfolio, overcoming obstacles, moving faster, and connecting to support and resources.

Startup 178

Startup Scale Underperforming Technical Team AWS 178

User Pilot

NOVEMBER 30, 2023

This is the main focus of the article, so if you’re after the answer, we’ve got you covered! Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. What research techniques can SaaS PMs use? Interviews and focus groups.

Underperforming Technical Team 101

Underperforming Technical Team Marketing Market Research Outsourced Development 101

SaaStr

JANUARY 3, 2023

1 in 2 buyers are the researchers who inform decisions . Building the engine: Focus on building resources, capability, and horsepower across various functions. Organizations that focus on alignment achieve 19% faster revenue growth and 15% higher profitability than other companies.” . 1 in 3 buyers is the sole decision-maker .

Enterprise 218

Enterprise Sales Sales Funnel Compensation 218

User Pilot

APRIL 10, 2024

Building a knowledge management system can stem the tide, keeping your customers happy and ensuring your support agents can focus on more important tasks. The five steps to knowledge base creation include: Identify areas where users need help. Identify areas where your customers are facing challenges with user surveys.

Software Review 93

Software Review AI Search SaaS Technical Review 93

Buffer Resources

MARCH 23, 2023

For content creators , one of the biggest debates is whether or not to "niche down" and focus on a specific topic or audience. Some argue that niching down is necessary for success, while others believe that it's better to have a broader focus. So I would post like knitting stuff. And then I post beauty stuff.

Consulting 122

Consulting Engagement Strategy Branding 122

Intercom, Inc.

AUGUST 26, 2020

New research from Intercom reveals how support leaders are striking a balance. “What emerged from our research is a modern playbook for support” What emerged is a modern playbook for support. With a focus on ROI, nearly a third (30%) plan to measure their team’s impact on customer retention.

Trends 233

Trends Scale Headcount Technology 233

SaaStr

MARCH 3, 2021

Many products that focus on end-users don’t put a top priority on their APIs. Yes, it’s great you are strong in a certain area. Do you research thoughtfully here. note: an updated SaaStr Classic post). The post 5 Ways to Enter a Crowded Market. Developer’s Choice. Twilio, Stripe, New Relic, etc.

Marketing 351

Marketing Scale Branding Enterprise 351

Neil Patel

OCTOBER 29, 2020

These marketers are 242 percen t more likely to conduct audience research four times a year. Almost 60 percent of the elite marketers featured in their study conduct audience research once or more per month. To be successful, your digital marketing strategy should focus on four specific areas. Focus is really important.

Underperforming Technical Team 145

Underperforming Technical Team Strategy Development Payment Methods 145

SaaStr

JANUARY 11, 2022

For example, Canva Pro was developed when Huffington Post reached out with an interest in creating branded assets with Canva. Your focus can then be on the next thing to learn and test. Focus on cracking one vertical at a time before trying to win over 10 at a time. UserTesting.com is a fantastic tool. Start niche, go wide.

Scaling 202

Scaling Social Media Innovation Branding 202

ChurnZero

APRIL 1, 2024

Research by Wyzowl found that 86% of customers say their loyalty to a business is increased when they are offered a great onboarding experience. However, AI can help streamline key areas that will ultimately improve the onboarding experience for your customers and your organization as a whole. How can we apply it to onboarding?

Onboarding 76

Onboarding AI Strategy Social Media 76

SaaStr

APRIL 6, 2022

Instead, they bring in engineers, researchers, designers, and data scientists to create the product. As you choose your approach, remember that it should never be about “the leadership vs. the team”, or “product vs. research”. . “You want to go far, and you want to go together.” Focus on quality.

Scale 179

Scale Leadership Scaling Interviewing 179

Baremetrics

JANUARY 18, 2022

Do Your Research 3. Cost of living and working, and the level of competition in an area are two of the major factors that will influence your decision to change prices based on location. The logic behind this is that in areas dense with competition, your service is likely to struggle without offering low, competitive prices.

Payment Methods 98

Payment Methods Pricing Payment Services Strategy 98

User Pilot

MARCH 6, 2024

User Research for Insights : Conduct user research to gather direct insights and adapt products and strategies based on their specific needs and pain points. Collect user-generated content by encouraging current users to share their experiences through reviews, testimonials, and social media posts. How we use UGC on our website.

Trends 98

Trends AI Search Social Media SaaS 98

Intercom, Inc.

JANUARY 14, 2021

Looking at how the best companies operate, Hubert and his team boiled down product excellence to three key areas of action: vision, strategy, and execution. I’m from Prague, the Czech Republic, born and raised there, but I’ve lived here in the San Francisco Bay area for the past 13 years.

Strategy 225

Strategy Scale Systems Review Technical Review 225

User Pilot

APRIL 7, 2023

This post will take you through the 5 types of B2B insights, discuss the methods of collecting them, and show you the best tools for analyzing customer sentiment. TLDR B2B customer insights are the knowledge and information gained by companies that focus on businesses as individual customers.

B2B 95

B2B Underperforming Technical Team B2C Scale 95

Buffer Resources

MAY 18, 2023

🔓Creators Unlocked This interview is part of a series called Creators Unlocked that delves into the world of content creators to uncover the stories behind their social media posts. That’s the focus of all her online content in all its formats, from the workshops and courses she runs to her newsletter.

Social Media 93

Social Media Interviewing Payment Features Engagement 93

Intercom, Inc.

MAY 19, 2020

What’s fascinating is that even though the post is five years old now and a lot of our thinking has evolved, it demonstrates how many of our ideas around product teams have endured , despite our rapid growth since then. . Key takeaway: “Product building teams have natural grey areas and collaboration often means a better end result.

Engineering 245

Engineering Scale Startup Management 245

Intercom, Inc.

JUNE 11, 2018

New logo acquisition is a key metric that sales teams focus aggressively on and it’s a simple truth that most salespeople do not celebrate when a large customer renews their contract in the same way than when they sign the dotted line for the first time. Create a 360-degree view. Bonus: Download your template account plan spreadsheet here.

Sales 201

Sales Acquisition Retention Consulting 201

User Pilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. Typeform – best for long-form market research surveys. Marketing surveys are a method of soliciting customer feedback and collecting market research data using a questionnaire. Book a demo to learn more.

Marketing 88

Marketing Market Research Branding Scaling 88

Totango

NOVEMBER 27, 2023

With acquisition costs proving too high in today’s constrained environment, many businesses are finally putting greater focus on nurturing existing customer relationships to ensure retention and expansion. The global market research company conducted its first Forrester Wave™ evaluation of top customer success platforms.

Trends 91

Trends Customer Success Machine Learning Artificial Intelligence 91

Buffer Resources

DECEMBER 12, 2023

Since the first blog post was published and the first YouTube video was posted, content creation has evolved rapidly. For instance, a creator might use a content calendar to plan their posts, a writing tool like ChatGPT to draft their content, and a social media scheduling tool like Buffer to automate their distribution.

Systems Review 104

Systems Review Social Media Technical Review Scale 104

Neil Patel

FEBRUARY 22, 2023

SEO Tips for The Travel Industry There are many aspects to travel SEO that overlap with typical SEO, such as keyword research, building backlinks, and optimizing your images. This means there are a lot of potential keywords to focus on and strategies required to get repeat visits. However, some unique challenges face the travel sector.

Travel 81

Travel Strategy Social Media Technical Review 81

Intercom, Inc.

AUGUST 25, 2020

To figure out the big and small gaps your conversational UX needs to bridge, start with all the standard things: deeply research users’ problems, understand the competitive landscape, figure out the constraints, align the work with the larger company strategy, and so on. Focus problems. Digressions and non-sequiturs.

Communication 290

Communication Software AI Engineering 290

Intercom, Inc.

DECEMBER 10, 2019

Our industry is in the midst of a big philosophical debate about the fundamental way of thinking about how we build our products, with the focus shifting from the outputs of what we build to the business outcomes generated by those outputs. How confidently can we predict the increase in retention, for instance? Outcome-driven projects.

Retention 281

Retention Metrics Scale Startup 281

TrackStreet

APRIL 26, 2024

This, in turn, can impede investment in innovation, research and development, and other critical areas that contribute to the long-term growth of a brand. Focus on value-based pricing Focusing on value-based pricing shifts the emphasis from cost-centric models to the perceived value of their products or services.

Pricing 52

Pricing Marketplace as a Service Technical Review Innovation 52

User Pilot

AUGUST 28, 2023

Using in-app Net Promoter Score (NPS) surveys to measure satisfaction , identify areas of improvement, and enhance the brand experience. Research shows that 62% of people now expect brands to provide a consistent experience. On the other hand, customer experience deals with a comparatively narrower concept.

Branding 94

Branding Onboarding Social Media Development 94

Neil Patel

AUGUST 10, 2021

It can also set you apart from other practices in your area. If you’re a small firm in a big area, you may be facing a high level of competition. Smaller firms should focus on getting real about who you are and what you offer. That will help you set yourself apart as THE attorney who provides the best service in the area.

Marketing 139

Marketing Software Review Social Media Education 139

Neil Patel

SEPTEMBER 1, 2021

However, you can’t just create the occasional blog post or paid ad and hope to generate results. Decide whether you’ll target all these subgroups or if you want to focus on one or two specific segments. Use Micro-Targeting to Narrow Down Your Focus. Check out Ubersuggest for your keyword research. Define Your Goals.

B2B 144

B2B Strategy B2C Content Marketing 144

Totango

MARCH 8, 2022

Supporting CS research. Posting job opportunities. Different customer success communities have different areas of focus, along with differing policies on what topics may be discussed and what types of materials may be shared. CS in Focus. CS in Focus is a CS community for CS professionals hosted on Slack.

Customer Success 115

Customer Success Technical Review Social Media Underperforming Technical Team 115

GetUplift

JANUARY 24, 2022

Founder at Powerup Toys.The GetUplift team conducted a month-long period of in-depth, customer-focused research that began with extensive customer interviews. Areas of improvement. The interviews were one of the most successful parts of our research. . Hobbyists described their post-purchase experience as… . “It

Sales Hiring 102

Sales Hiring Marketing Sales Sales Funnel 102

Buffer Resources

AUGUST 16, 2023

Develop a niche focus When I started my PR agency twelve years ago, it was just me and two other teammates with an undying passion for PR. For starters, you can do your research or hire dedicated business development managers to help prospect in target markets. Focus on one new city at a time. So let’s dive in.

Scale 78

Scale Scaling Strategy Social Media 78

Neil Patel

SEPTEMBER 21, 2021

Looking for a new way to research or find content ideas for your marketing content ? Anyone can use this tool, such as marketers, academics, or anyone who wants to do research. Well-researched content helps build audience trust and positions you as a leader in your industry. Let’s get started! How Does Google Scholar Work?

Market Research 142

Market Research Trends Social Media Healthcare 142

Intercom, Inc.

JANUARY 21, 2020

If it’s one of the most common elements in our designs, why is it so often the last thing most teams focus on – if they focus on it at all? As you can see in this chart, over half of the apps I studied used between 30-40% of their screen area for text: Text shown by app use case. Measuring the letters. of their first screen.

Mobile 291

Mobile PayPal Social Media Underperforming Technical Team 291

Neil Patel

JANUARY 6, 2023

After all, isn’t your website supposed to appear when people search for homes in your area? Buyers begin with a generalized search before they start targeting specific areas. However, they also need to focus on suburb overviews, property images/ listings, and market reports as part of the real estate buying process.

Technical Review 84

Technical Review Social Media Sales Recruiting Engineering 84

User Pilot

FEBRUARY 2, 2023

Content testing is a form of user experience research that measures the quality and performance of content. The purpose of this article is to introduce what content testing is, the methods of testing content, and a step-by-step guide to preparing and conducting your research. Who are your research participants? Searchability.

Software Review 96

Software Review User Experience Churn Social Media 96

User Pilot

JULY 31, 2023

Product managers should primarily be focused on the product itself – the roadmap, vision, and execution – while product marketing managers ’ main area of focus should be on product positioning and the go-to-market strategy. What does a product marketing manager do? Contagious” by Jonah Berger.

Product Marketing 95

Product Marketing Management Marketing Customer Lifetime Value 95