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Digital marketing for SaaS providers: How to promote Embedded Payments

Payrix

You’ve decided to offer Embedded Payments to your customers. Adding Embedded Payments gives you an exciting opportunity to grow your business and solve real pain points for your customers. However, to capture success you’ll need to promote your new payments offering with customers and prospects.

Payments 130
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How software companies can leverage value added services to deepen customer relationships

Payrix

User experience has become a cornerstone in shaping the world of SaaS. Your product is your bread and butter, and as a verticalized software company, you know just how important a tailored, industry-specific application is to your end user.

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How to Streamline Your SaaS Clients’ Merchant Underwriting Process—and Improve Adoption Rates

Stax

Offering payment processing services is a move that makes sense for a lot of SaaS companies, particularly if your software helps your customers run their business. Adding payments to your suite of features and offerings enables you to provide more value to your users. What Is Merchant Underwriting?

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Adding Payments and Fintech to SaaS Can Be Great. But You Gotta Watch the Margins.

SaaStr

So in the Boom Times of later 2020 and 2021, almost every VC pushed SaaS companies to at least become a little bit of a fintech. It seemed such an easy way to bolt on more revenue to an underlying SaaS platform. Shopify now gets 2x the revenue from payments and merchant services than it does from SaaS subcriptions.

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How to Find the Best SaaS Billing Platform: A Complete Guide

Stax

In a saturated market, how do they distinguish themselves? Software-as-a-service (SaaS) businesses need to constantly evolve their offerings to stay fresh and relevant. By offering a payment solution that’s integrated with the rest of your service, you can streamline this process and offer increased convenience.

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Generating growth: Insights from a former software company CRO | Episode 37

Payrix

No one knows this better (or more intimately) than a software company Chief Revenue Officer (CRO). Adam Tesan, CRO at Worldpay for Platforms, is a seasoned executive leader with decades of experience in sales, marketing, and revenue in the software space. It was an Embedded Finance play starting with payments. [It

Payments 130
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The Top 5 Tips to Getting Sales Right in Any Market with Capchase’s CEO and Head of Marketing

SaaStr

With the turbulence in the market in 2023, sales cycles have only been getting longer and a lot more complicated. At this year’s SaaStr Annual , CEO and co-founder of Capchase Miguel Fernandez and Director of Marketing Rose Johnson share five tips for getting sales right in any market. Lay out the sales process early on.