TrackStreet

MARCH 13, 2019

It’s unfortunate, but we at TrackStreet still see manufacturers and brands making these MAP pricing policy mistakes all the time. Let’s make sure you know to avoid them when drafting and enforcing your MAP policy.

Pricing 40

Pricing Branding 40

TrackStreet

JANUARY 16, 2019

So, you’ve drafted and published a minimum advertised price (MAP) policy. That’s great news. Your company just took an important step toward protecting your resale channel and your brand’s reputation.

Advertising 40

Advertising Pricing 40

SaaStr

APRIL 19, 2024

SaaStr founder and CEO Jason Lemkin chats with Sam Parr on the popular YouTube channel and podcast My First Million about what’s required to make it on the map for a $100M exit and then reverse engineers the steps to get there. Pricing Is Over-Discussed Founders want to know if there’s a sweet spot on pricing, but the topic is over-discussed.

Engineering 271

Engineering Business Model Pricing Scaling 271

SaaStr

NOVEMBER 12, 2023

At least, those of us who haven’t done software sales before, and have a low-ish price point and run an all in-bound model. They won’t map out the stakeholders at the prospects. 1000000000000.00% in SaaS. Commissioned salespeople sell more. Lots of us try to run this experiment. Tripling the revenue from this customer.

Scale 252

Scale Revenue Sales Pricing 252

SaaStr

APRIL 15, 2021

We’d be on the map, and in business. The effective price would have to be 60% of what we’d been discussing for the past 8 months. Yes, it was a huge contract, and we’d make payroll, and we’d have a business — but at that pricing, we’d never ultimately have a sustainable company. There was a but. My colleagues were stunned.

Sales 297

Sales Finance Pricing Business Model 297

TrackStreet

FEBRUARY 16, 2024

One often-used tactic is to set retail prices as low as possible. While this is a win for consumers, such a business practice can encourage price wars and set a precedent for market monopolies, brand equity erosion, and product devaluation. One of these policies is the MAP Pricing Policy. What is a MAP Pricing Policy?

Branding 40

Branding Technical Review Advertising Systems Review 40

TrackStreet

APRIL 26, 2024

In a competitive industry for a specific type of product or service, businesses often engage in pricing wars that lead to a steady decrease in the value of goods. This devaluation is called Pricing Erosion. Now you’re wondering: Is there more to the definition of Pricing Erosion? What is Pricing Erosion?

Pricing 52

Pricing Marketplace as a Service Technical Review Innovation 52

Tom Tunguz

NOVEMBER 15, 2021

When investing in a crypto startup that will issue a token, an investor considers two prices - the price of the equity and the price of the token. How does that map to crypto? There’s a rule of thumb used today that states the token should be worth 3-5x the equity. Let’s recapitulate.

Data 300

Data Pricing Revenue Startup 300

Tom Tunguz

FEBRUARY 19, 2019

Others want to innovate in every dimension and re-invent every discipline from pricing to marketing to support to customer success. At the outset, Brad also sought to change the pricing model. So pricing’s a really difficult thing, right? We thought innovator pricing would be very important to us.

Pricing 258

Pricing Startup Sales Hiring Innovation 258

SaaStr

JANUARY 3, 2021

One question I struggled with a lot in the early days was what price points supported inside sales reps. It was clear to me that our freemium offering, priced at from $0 to $19/month, couldn’t really support a traditional inside sales team. What about a $199 or even a $99/mo price point? But how low can you go?

SMB 332

SMB Pricing Sales Metrics 332

SaaStr

JANUARY 16, 2023

They’ve never really sold at your price point. Selling to SMBs is just not the same as mapping out 5 SVPs at a big enterprise. But put them into selling a product that’s even 20% harder to sell than their last role … and they often sell nothing. This almost never works out.

Sales Hiring 287

Sales Hiring Startup Underperforming Technical Team Branding 287

FastSpring

MARCH 16, 2023

The Swiss-based SaaS company now helps governments, enterprises, and SMBs in over 120 countries by providing maps API for web and mobile developers. MapTiler uses FastSpring’s branded checkout platform to localize pricing and the checkout experience, including calculating and collecting VAT, GST, and sales tax.

Payment Methods 144

Payment Methods Payments SaaS Payments Social Media 144

SaaStr

DECEMBER 12, 2023

Where we see success is when a company has a sales process that starts with: How the buyer is thinking about it How they would purchase your product And then mapping the sales journey to that That’s the basics of how you’ll build your first GTM playbook. That’s fine as long as you know where it maps back into the buyer’s journey.

Point of Sale 268

Point of Sale Forecasting Technical Review SMB 268

Tom Tunguz

OCTOBER 10, 2021

However, there’s an additional question: how does the investor ownership in the equity cap table map to the investor ownership in the token cap table? Most deals are bespoke. Some structures discount the investors' allocation by a negotiated percentage: e.g., 66% warrant coverage per equity dollar invested.

Payment Solutions 302

Payment Solutions Payments Payment Services Investment 302

SaaStr

FEBRUARY 7, 2021

Let’s break down for example what SMB sales at low price points typically is, and indeed needs to be, to scale: SMB SaaS companies are overloaded with “leads” They often have so many that they cannot follow up with all of them. But moving up or down more than one deal size “bracket” is tough. At least not yet.

SMB 323

SMB Sales Hiring Scale Enterprise 323

SaaStr

APRIL 29, 2021

Often times, they require mapping out business process change. That’s why the skip right to “Contact Me” on your pricing page. Maps out the business process change. Can you do this without commissions, and without the pressure tactics of a salesperson? Well … maybe. Sometimes, they require discounting and other pseudo-urgency.

Scale 281

Scale Scaling Enterprise Pricing 281

Tom Tunguz

JUNE 15, 2021

The features that matter, the price point and pricing model, insufficiencies in competitors' offerings. ” Imagine a big map of customers, a huge game of Risk. The first company to reach a prospect frames the buyer’s lens for a long time.

Strategy 254

Strategy Banking Finance Education 254

IT World

MAY 3, 2023

The Holy Grail is that, say, a realistic monkey avatar can not only stand on a real table, but can hide behind it — or a topographical interactive map sitting on the floor. To read this article in full, please click here

Pricing 125

Pricing 125

TrackStreet

JULY 20, 2023

Time for a quick review of the ways that antitrust law should affect your Minimum Advertised Price (MAP) policy. You might have read all of these concepts and best practices before—maybe even in some of TrackStreet’s previous posts about MAP policies and price fixing. No peeking.

Advertising 52

Advertising Pricing Branding Development 52

FastSpring

APRIL 18, 2024

These include how to account for local pricing and preferred local payment methods, varied buyer behaviors, how to display checkouts with local languages, and much more — all of which can be different for every country you want to sell into. In this article, we focus specifically on price localization: What price localization is.

Payment Methods 78

Payment Methods Payments SaaS Payments Merchant Services 78

TrackStreet

JULY 20, 2023

Best Practices for Amazon Marketplace Pricing Selling on Amazon.com? Whatever pricing strategies you use for your other channels, even if they’re successful, you’ll still want to create a standalone, well-thought-out approach to how you price your products on Amazon. There are two reasons for this.

Pricing 52

Pricing compliance Business Advertising 52

Andreessen Horowitz

SEPTEMBER 18, 2023

Each box in the map below represents what we believe is a viable wedge for a company building opportunity, where taking an AI-native approach will confer a competitive edge, and where a credible business model exists. Note that some JTBDs did not make it onto the map based on these criteria, per the note in the graphic above (e.g.

Healthcare 143

Healthcare AI Artificial Intelligence Payment Solutions 143

User Pilot

FEBRUARY 29, 2024

Premium version pricing available upon request.) Prices available upon request.) Prices available upon request.) Pricing Here’s an overview of Userpilot’s pricing plans : Starter. Hotjar’s heatmap and scroll map features. (Starts at Tableau Viewer’s $15/month billed annually.) Enterprise.

Artificial Intelligence 92

Artificial Intelligence Social Media Software Review AI Search 92

User Pilot

JANUARY 22, 2024

From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. For your product marketing strategy, however, you’ll need to align your sales and marketing teams, create a value-based pricing strategy , collect and apply customer feedback , and map out the customer journey.

Product Marketing 93

Product Marketing Marketing Social Media Scale 93

Neil Patel

NOVEMBER 9, 2020

With the ability to take a lot of guesswork out of conversion rate optimization, eye-tracking software and heat maps can reveal some startling insights into increasing conversions (and avoiding sales killers) that can benefit every business. Eye Tracking Proves The Power of Pre-Sale Prices.

Scale 145

Scale Marketing Pricing Engineering 145

SaaStr

FEBRUARY 28, 2020

No break-up emails, no pricing games, no drama with sales. Pricing can’t randomly go up. Map your customer journey from first contact through year 10. Map out each possible interaction. A bit more on that here. The onboarding experience should be great. Don’t fall down here. Or within some short period?

Scale 246

Scale Onboarding Pricing Customer Support 246

SaaStr

FEBRUARY 21, 2024

Mapping Partnerships When you have a relationship like AWS, you have to hire someone who has managed a complicated, matrix-level, nuanced relationship. Then, you have to figure out who the 100 people are at AWS that matter and map them out on a daily basis. Prospects don’t just want to know the price, especially in security.

AWS 231

AWS Scale Sales Hiring Marketing 231

Neil Patel

JANUARY 26, 2023

If you’re a local business itching for new customers, looking to Google Maps could help you grow your customer base. Not only will Google Map Pack improve your digital presence in your local community, but it will make it more likely that users find your business when they first begin their search. What is Google Map Pack?

Strategy 94

Strategy Business Social Media Mobile 94

User Pilot

MAY 14, 2023

Userpilot offers the best value balance between functionality and price but supports only web apps. Userpilot pricing Userpilot offers 3 pricing plans: Traction, Growth, and Enterprise. Userpilot pricing. Amplitude pricing. Mixpanel pricing. This is a very generous offer when compared to competitors.

SaaS 92

SaaS Scale Social Media Pricing 92

Casey Accidental

FEBRUARY 26, 2024

Let’s say your second product builds a new product that is growing healthily with a smaller group of customers than the core business at a much lower price point. Okay, so you’ve mapped a destination representing a huge pot of gold awaiting the company when you reach it. This is failure inside a medium to large company.

Underperforming Technical Team 63

Underperforming Technical Team Scale GCP(Google Cloud Platform) Startup 63

User Pilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? At the very least, a journey map will help you easily analyze and make data-driven decisions to improve the user experience. In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use.

B2B 96

B2B SaaS User Experience Retention 96

User Pilot

FEBRUARY 21, 2023

Userpilot is another product adoption tool with solid analytics , user sentiment tools, and an engagement layer that come at the fraction of the price of the alternative products. With Heap's Journeys, you can identify and map all the paths that customers take within the product. Heap Pricing. We get results right away.

Software Review 95

Software Review Underperforming Technical Team Technical Review Systems Review 95

Stax

NOVEMBER 20, 2023

Shoppers will find your business through Shop Small Maps (i.e., Create packages of complementary products at a discounted price to offer value and convenience. E.g., a “Family Movie Night Bundle” that includes a DVD, popcorn, and candy at a reduced price. American Express’ database for SBS-registered SMBs). Bundle deals.

Payment Methods 88

Payment Methods Merchant Services Stax Payment Services 88

TrackStreet

OCTOBER 11, 2023

For example, a brand selling through online resale channels can now supplement its reseller pricing policy—a tool that has been around for many decades—with more modern solutions such as deploying the right brand protection software and signing up for Amazon Brand Registry. And that’s when the trouble begins.

Branding 52

Branding Cybersecurity Advertising Pricing 52

Buffer Resources

SEPTEMBER 11, 2023

Due to recent changes to Twitter's API policy and pricing, Zapier’s much-loved integration with Twitter has stopped working (effective August 31, 2023). 4) Map the data: After connecting Zapier and Buffer, you'll need to map the data from your source to the social media profiles you want to publish it to.

Social Media 89

Social Media Pricing Data Management 89

User Pilot

SEPTEMBER 25, 2023

Start building your PLG motion by mapping out your funnel. Map the funnel As mentioned, companies are never 100% product-led, so your funnel may have elements of both self-serve and sales-assist funnels. Build teams and assign parts of the funnel Once you have the funnels mapped out, build the teams to support each stage.

Acquisition 91

Acquisition AI Search Onboarding Churn 91

Sales Hacker

MAY 29, 2023

4 Tricks for AEs to Try What to do 15 days before you become an AE Internal organization mapping You will have to work with multiple teams (like Solutions Engineering, SDRs, and Implementation Consultants) as an account executive. To avoid surprises popping out of a hat, start creating an internal stakeholder mapping.

Pricing 84

Pricing Consulting AI Sales 84