Unbounce

JUNE 23, 2020

For example, there’s cost-plus pricing, which is when a SaaS brand adds up all the expenses that go into supplying a product then slaps a margin on top. The Value You Care About Isn’t Landing Pages, It’s Conversions. Which begs the question: what’s the value of a landing page platform, really?

Pricing 120

Pricing Scale Machine Learning Artificial Intelligence 120

Unbounce

MARCH 2, 2020

SaaS landing pages have changed a lot over the last 10 years. And you need to target your landing page so the right audience sees it at just the right moment of their customer journey. And it’s not just us—you can do the same comparison with any SaaS brand that’s been in the landing page game for a long time.

SaaS 145

SaaS Software Review Consulting Machine Learning 145

Unbounce

MAY 15, 2020

It’s been a serious challenge for marketers since we first pioneered the landing page space with Unbounce all the way back in 2009. We’re closing in on ONE BILLION conversions in the next couple of months Thanks for following along on our journey, folks [link] — unbounce (@unbounce) February 5, 2020.

Artificial Intelligence 144

Artificial Intelligence Marketing Machine Learning AI 144

Unbounce

AUGUST 13, 2019

A must-read ebook or can’t-miss webinar (gated on a high-converting, on-brand landing page) is one of your best opportunities to gather more information about your visitors and start moving them down the funnel. Maintain an average conversion rate of roughly 60% across all of Later’s landing pages.

SaaS 111

SaaS Acquisition Content Marketing Benchmarks 111

Unbounce

MAY 29, 2020

Imagine you’re an ecommerce business using landing pages to sell sweaters for miniature pigs. After all your optimization efforts, your landing pages now convert at 3.57%. Heck, how would you even know if a 30% conversion rate is any good for pages in your industry? Doubt settles in. Well, we feel your pain.

AI 145

AI Machine Learning Artificial Intelligence Benchmarks 145

Unbounce

JULY 29, 2020

Then you start planning the landing page where you’ll send your campaign traffic. With all the work you’ve already put in, you’re delighted to know you can save some time by starting with a landing page template. “Dangit, Unbounce. Where’re the soap landing pages? You’re stuck.

Sales Recruiting 138

Sales Recruiting Branding Healthcare Communication 138

Unbounce

JUNE 28, 2022

If you’re a chronic social media scroller, you’ve probably seen typical social media ads that include an embedded link that takes you to the product page. No, they’re not being directed to a landing page or website. Social commerce creates shopping experiences without ever taking customers out of the app.

Payment Methods 144

Payment Methods Development Team Review Scale Social Media 144

Unbounce

JULY 22, 2020

In this article, we’re going to discuss how dedicated Facebook landing pages help you capture more of these near-miss conversions. Along the way, we’ll highlight ways you can optimize your pages to make ’em more impactful and share some examples of digital brands who’re doing it right.

Payment Methods 145

Payment Methods Payments Advertising Sales Hiring 145

Unbounce

APRIL 15, 2021

Wherever you land on this spectrum, the pandemic shake-up means that the competition you face is fiercer than ever before. And that’s why it’s never been more important to ask yourself this question: “What’s a good, bad, or average conversion rate for my landing pages?”. How do your pages stack up against the competition?

Benchmarks 145

Benchmarks Machine Learning Artificial Intelligence AI Search 145

Unbounce

FEBRUARY 27, 2019

In 2019, more than half of all web pages will be loaded on smartphones. So they’ll have much less patience for your slow-loading web pages, no matter what you’re offering. So they’ll have much less patience for your slow-loading web pages, no matter what you’re offering. (In Now all of our landing page specialists can.

Mobile 111

Mobile Underperforming Technical Team Web Development Web Developers 111

Unbounce

OCTOBER 1, 2019

In just over a year , they (along with the rest of Zola’s marketing team) managed to: Build and launch 300+ custom landing pages for Zola’s specific audience segments. Improve their conversion rates on advertising traffic by anywhere from 5% to 20% over website pages.

Scale 111

Scale Marketing Underperforming Technical Team Merchant Services 111

Unbounce

JUNE 24, 2020

At Unbounce, we not only believe that applied AI is the future of marketing , we also think marketers tuned in to what’s happening now stand to benefit in a big way in 2020 and beyond. Amazon, for example, runs on a recommendation engine that’s been driving significant business value for more than 20 years. How does this work?

Artificial Intelligence 145

Artificial Intelligence AI Search Machine Learning Marketing 145

Unbounce

FEBRUARY 7, 2019

Landing page SEO is a tricky proposition. Landing pages are potent tools to convert readers into customers, but the way most are designed is hardly SEO friendly. A landing page aims to direct readers down a specific path, focusing them on your call to action without offering other distractions.

Finance 145

Finance Engineering Social Media Software 145

Unbounce

MAY 5, 2020

You’ve moved your small business online , either with some landing pages or an ecommerce store. You’ll also need a Facebook page for your business linked to Facebook Business Manager. You’ve started building an email list of customers that want to hear about your latest offers.

Payment Methods 145

Payment Methods Merchant Services Scale Advertising 145

Unbounce

OCTOBER 24, 2019

The product page on your website. Everything You Need to Know About Ecommerce Landing Pages (But Were Afraid to Ask). These campaigns can sputter for all sorts of reasons, but there’s a common blunder that tons of marketers make: they send their traffic directly to product pages on their ecommerce storefront.

Marketplace as a Service 94

Marketplace as a Service Advertising Branding Mobile 94

Unbounce

OCTOBER 31, 2018

B2B products and services can be difficult to fully capture on a landing page—we know from experience. Whether it’s defining your conversion goal, ordering your page sections, or writing copy that resonates, it’s not always a walk in the park. Click image to see the full page.). PIM on Cloud.

B2B 108

B2B Scale Cloud Branding 108

Unbounce

DECEMBER 10, 2019

For instance, if you have core assets (like a webinar, newsletter, or demo page) that you routinely drive prospects to, you can make these work year-round by creating some landing pages that run on auto-pilot. The “We Solve Your Problem” Long-Form Landing Page. The “Weekly How To” Webinar Landing Page.

SaaS 96

SaaS Social Media Software Development 96

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

Unbounce

OCTOBER 22, 2020

Check out how to create smarter ecommerce landing pages for the holidays , including expert advice on how to write copy for gift-givers and use the holiday rush to your advantage. This year, more people are showing an openness to try new brands, experiment with new products, and make an effort to shop local. Looking for more tips?

Sales 145

Sales Branding Underperforming Technical Team Subscription 145

Unbounce

MAY 4, 2023

Many of the AI tools available to marketers right now are built using the same generic models—models that weren’t built specifically for marketing use cases. For example, in 2019, Microsoft dumped a $1 billion investment into OpenAI , an AI research and development lab. ChatGPT (built on top of the improved GPT-3.5,

AI Search 52

AI Search AI Artificial Intelligence ChatGPT 52

Unbounce

NOVEMBER 22, 2018

We all know how effective a short, concise landing page can be. But there are benefits to building long-form pages too. For starters, longer pages can provide in-depth info visitors need to make informed decisions, helping you attract more qualified leads from the start. Example 1: American Executive Centers.

Technical Review 111

Technical Review Software Review B2B Benchmarks 111

Unbounce

MAY 15, 2019

I just Googled your solution, clicked your ad, and I’m on your landing page. But while you’ve been following cosmetic “best practices” to tune up your landing page, you’ve been ignoring the most critical factor in conversion rate optimization: me. Maybe a green banner ad drives to a purple landing page.

Advertising 112

Advertising Technical Review Branding Marketing 112

Neil Patel

JULY 29, 2021

With lead magnets, you give people something for free in exchange for an email address and permission to send them more offers—for example, a free ebook or an SEO checklist. For example, one of my favorite places to start is the Kindle Marketplace. There’s one tactic I use above all others to generate new leads: A lead magnet.

Software Review 145

Software Review Technical Review Trends Interviewing 145

Unbounce

SEPTEMBER 24, 2018

Having been at Unbounce for 4 years now, I’ve seen CTAConf grow from a grassroots sproutling with 300 attendees to a 1,000-person event taking over the Queen Elizabeth Theatre. You did it again @Unbounce ! Ah, they grow up so fast. The fifth annual Call to Action Conference has now come and gone and it was a helluva time, as always.

AI Search 73

AI Search AI Artificial Intelligence Content Marketing 73

Unbounce

JULY 11, 2018

Page speed is critical (and more visibility means more control). Chavez opened his speed segment by reminding us that: “even the best ads may not perform if your landing pages aren’t up to par, especially on mobile.”. Mobile Speed Score is a new score telling you how fast your ad’s resulting landing pages are.

Machine Learning 81

Machine Learning Artificial Intelligence Marketing Advertising 81

FastSpring

NOVEMBER 12, 2019

Create a BFCM landing page. For example, you might not usually use PPC, but it can help showcase your offers over BFCM. Get All Your Channels on the Same Page. Create a BFCM Landing Page. Which is why we’ve created a six-step checklist to help you prepare for BFCM: Build your BFCM game plan.

Payment Methods 64

Payment Methods SaaS Payments Payment Services Business 64

Unbounce

APRIL 10, 2019

How do you create a landing page that speaks to the needs of B2B buyers? Check out some of these B2B landing pages built with Unbounce for ideas and inspiration. In this same way, you should also review your signup forms and sign-in pages to see what you can remove or improve. EDITOR’S NOTE.

B2B 111

B2B Sales Funnel Social Media Content Marketing 111

Teamgate

OCTOBER 19, 2019

For example, here is how the performance of email marketing compares to the results of social media and content marketing campaigns. You’ll need to run some A/B tests to see what colours work best for your website or landing page, but the rule of thumb is to aim for high contrast and eye-catching colour. Pay with your email.

Scale 68

Scale Social Media Underperforming Technical Team Content Marketing 68

Sales Hacker

JULY 11, 2018

Landing Pages. The software is built specifically to fit your defined attributes to ensure that your mailing list only has names that are the most relevant to your business. These providers use the most advanced methods to boost your response rates. Building a successful business starts with great leads. Mailing List Builders.

Payment Methods 63

Payment Methods Payment Solutions Social Media Payments 63

The Angel VC

MAY 5, 2017

[This post first appeared on Point Nine Land, our Medium channel.] Zendesk obviously hasn’t been built for this use case, but the ability to customize the software with triggers, automations, macros and other features has turned Zendesk into the perfect deal-flow management system for us. and wouldn’t be possible without Zendesk.

Technical Review 168

Technical Review Travel Systems Review Social Media 168

GetUplift

MARCH 22, 2019

Page scroll. When Talia to me, “This is the goal of this presentation is thinking about how you can look at landing pages and analytics,” I certainly started to pull together some ideas, but then also a lot of setup stuff because I think this is what people miss. This is a huge problem for landing page platforms.

Underperforming Technical Team 93

Underperforming Technical Team Software Review Technical Review Metrics 93

GetUplift

MARCH 1, 2019

In this workshop, we tackled those two triggers along with specific examples of how you can put them to work right away. In it, you’ll find over 30 psychological triggers and cognitive biases along with examples of exactly how to use them to increase conversions and keep your customers coming back for more. What should we use?”

Sales Hiring 66

Sales Hiring Social Media Software Review Software 66

Incredo

NOVEMBER 1, 2019

better understand Inbound, and learn about major tactics that you can implement, master your SaaS pricing page and increase your conversions. (We You can still contact us via our live chat or contact us page if there is still anything that keeps you awake at nights. 3 examples for you). How to optimize your SaaS pricing page?

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

OnStartups

MARCH 21, 2016

As it turned out, 80% of the 250 biggest SaaS companies didn’t have a pricing page at all. 44% sell the benefits on-page. This is because complicated pricing can give buyers analysis paralysis, yet simple sliding scale structure built on a single value metric can stunt the company’s growth and kill any opportunities for upsells.

Pricing 76

Pricing Startup Scale SaaS 76

Unbounce

NOVEMBER 26, 2019

Only 2.81% of people who click your Google ad will take an action (like buying something) when they land on your website. We want to talk about how you can get more sales outta those clicks you do get by sending your paid traffic to pre-cart landing pages. What Are Pre-Cart Landing Pages (and Why Do I Need Them?).

Branding 28

Branding Education Advertising Social Media 28

Unbounce

JULY 12, 2023

And, as you know, I’m Pete Housley, CMO of Unbounce. Unbounce is an AI-powered landing page builder with smart features driving superior conversion rates. Prior to Unbounce, James has worked for a number of agencies in both the UK and Canada, and brings a ton of knowledge and creativity to this role. Oh, hang on.

AI 98

AI ChatGPT Merchant Services Underperforming Technical Team 98

Unbounce

MARCH 20, 2019

In these cases, you’ll need a stellar landing page to overcome that hesitance we all feel about installing yet another piece of software onto our phones. These are some of the best app landing page examples out there, all of ’em built with Unbounce. How to build app landing pages.

Automotive 145

Automotive Mobile Subscription Payment Features 145