Casey Accidental

OCTOBER 27, 2020

In that essay , we also talked about how a more common route for a SaaS business is to become a platform. Platforms can create an immense amount of long-term value for companies, or be a minor component of their product strategy to maintain product/market fit. The Types of Platforms.

Payments 56

Payments Business Model Payment Solutions SaaS Payments 56

SaaStr

NOVEMBER 16, 2022

You’ll never scale revenue if you can’t get two people to hit quota. Even a stretch one before you have two reps that hit quota because a head of sales’ job is to hire reps three through 300, not to create product market fit. But you can’t hire a growth marketer, a true demand gen marketer too early.

Sales Hiring 221

Sales Hiring VP of Engineering Payment Methods Scale 221

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

User Pilot

OCTOBER 15, 2023

TL;DR A SaaS conversion rate refers to the percentage of visitors who take a desired action on the website or in-app. They are website visitors to a free trial, a free trial to product-qualified lead (PQL), PQL to paying users, and growth metrics conversion. Personalize the first-time user experience to reduce the time to value.

SaaS Payments 105

SaaS Payments Payment Methods Payment Solutions Payments 105

Baremetrics

JULY 30, 2021

Within their platform, users can manage various aspects of their online customers such as subscription, recurring billing, invoicing, payments, accounting, taxes, and more. Baremetrics on the other hand monitors subscription revenue for businesses that bring in revenue through subscription-based services.

Systems Review 52

Systems Review Technical Review Payment Features Payments 52

ChurnZero

MAY 20, 2021

Chasing the wrong priorities and investments can quickly snowball and compound over time, resulting in stunted progress and flatline growth. That’s why it’s essential to invest in the people, processes, and technologies that create the most value for your customers and your organization. Traits: Product-market fit. $6M

Customer Success 90

Customer Success Payments Payment Services Scale 90

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. So they created a software that provides control, visibility, and payment methods for corporate finance teams.

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

User Pilot

JULY 27, 2023

The different roles in SaaS companies: Chief Executive Officer : As the highest-ranking executive, this person ensures the company runs smoothly and employees are happy and engaged. UX Designer: Responsible for understanding the unique needs and requirements of SaaS users and designing the user interface and experience of SaaS products.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

SaaStr

DECEMBER 26, 2019

Guillaume : Now that we have the MarTech outlook and the marketing shifts, a couple of things. So if we can pop up the Slido slide and I want to invite you all to take your phone and go on slido.com for this session so that you can start asking the panel questions. Alice : Definitely pre-product market fit.

Sales Hiring 150

Sales Hiring Payment Methods Payment Solutions Marketing 150

User Pilot

OCTOBER 5, 2023

TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. Collaboration between product , marketing, and sales teams is essential to effectively identify and target high-value customers. Let’s get right to it! Book the demo to see how!

SaaS Payments 105

SaaS Payments Customer Lifetime Value Acquisition Payment Solutions 105

OPEXEngine

FEBRUARY 22, 2022

In this article, one in a series of three covering each of these SaaS customer categories, we will focus exclusively on Small/Mid-Market SaaS companies. SMM SaaS Company Overview & Market Dynamics. Most of the marketing budget will be focused on digital marketing along with targeted live events and webinars.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

FastSpring

MARCH 27, 2023

Founded in 2019, Cognota is the first and only LearnOps platform for corporate learning and development teams. There are now over 150 enterprise companies using the platform. He also shares insights about how Cognota is maintaining ownership over the category they created while encouraging dialogue and collaboration in the market.

Payment Solutions 136

Payment Solutions Payment Services SaaS Payments VP of Engineering 136

Sales Hacker

MAY 15, 2023

Hiring a sales team too soon can lead to issues like: Your team tries to sell a product to a market that doesn’t need it or want it. Your company incurs unnecessary expenses before figuring out product-market fit. By taking charge of the sales process, you’ll get to know your customers and connect with them deeper.

Sales Hiring 89

Sales Hiring Scale Outsourcing Services Payment Services 89

Totango

MAY 19, 2020

When the driver of uncertainty is a macro-scale force beyond our influence, it is not clear what the best method is for dealing with these circumstances. Perhaps the most important thing you can do to reduce customer churn in the SaaS market is to prove the value of the time and resources your customer has invested with you.

SaaS Payments 77

SaaS Payments Churn Payment Solutions Payment Methods 77

Chart Mogul

MARCH 9, 2020

CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. While Baremetrics was fulfilling the desire for public transparency, internally the team was using Looker almost exclusively to track and report revenue metrics. What is Buffer.

Payment Solutions 113

Payment Solutions Payment Features Payments Social Media 113

SaaStr

SEPTEMBER 3, 2019

Lambda School trains people online to be software engineers. Grasswire, it was because we had no team and no monetization strategy, which I do not recommend. At LendUp, it was because we were in the subprime lending space and we were trying to not screw people over, unlike the rest of the market. Join us at SaaStr Annual 2020.

Acquisition 138

Acquisition Software Review Payment Methods Marketplace as a Service 138

SaaStr

NOVEMBER 2, 2019

What is the process to do it efficiently? Does it have to be in person? How should this data feedback into your product roadmap and pipeline? * You see a huge variety of different SaaS businesses and I want to touch on the different profiles, how they acquire and retain customers, and more. What questions reveal the most?

Scale 127

Scale SaaS Payments Sales Recruiting Payment Services 127

ProfitWell

OCTOBER 16, 2019

The fact that there’s no standard reporting method for churn doesn’t help. Some companies report revenue churn, others only share customer or user churn numbers, and often there’s no distinction between whether churn numbers are annual or monthly. Say your average revenue per user per month is less than $100. Image via Recurly.

Churn 55

Churn SaaS Payments Payments Payment Methods 55

Chart Mogul

MARCH 9, 2020

CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. While Baremetrics was fulfilling the desire for public transparency, internally the team was using Looker almost exclusively to track and report revenue metrics. What is Buffer.

Payment Solutions 52

Payment Solutions Payment Features Payments Outsourcing Services 52

Intercom, Inc.

NOVEMBER 27, 2019

But those three things are what got Starbucks its first profitable coffee shop in Seattle, not what allowed that shop to morph into an $80 billion business with 30,000 cafes around the world. Product, marketing, and sales are table stakes for growth. Invest in the five stars for growing your market.

Payments 186

Payments Scale Revenue SaaS Payments 186

SaaStr

APRIL 30, 2022

Average Revenue per Customer. So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising.

SaaS Payments 234

SaaS Payments Metrics Payment Methods Scale 234

Buffer Resources

OCTOBER 2, 2023

While out in the fields, she started thinking about passive income, and it occurred to her that she could teach grant writing online. She’ll be the first to tell you that she couldn’t have done this without her co-founder and business bestie, Alexandra (Alex) Lustig. Business Snapshot Years in business: 6.5

Payment Methods 114

Payment Methods Sales Hiring Payments Business 114

Casey Accidental

DECEMBER 11, 2023

In a previous post , I talked about how product work post-product/market fit shifts from zero to one innovation to features, growth, and scaling work. Format changes are usually only required around platform shifts already occurring or platform shifts a larger company is trying to drive.

Payments 113

Payments Scale Payment Solutions Technical Review 113

Intercom, Inc.

MAY 16, 2019

Compound product interest is a competitive advantage that’s hard to copy. It allows you to maximize a new feature’s value with minimal effort because the feature is part of this system or platform. Sometimes the uncomplicated product is the best product, because it’s not boring to the customers who are feeling pain.

Payment Solutions 106

Payment Solutions Underperforming Technical Team Onboarding Software Review 106

User Pilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. Read to find out what a conversion path in marketing is, why it matters, and its elements and stages. More importantly, learn how to build and optimize it for better business results.

Payment Methods 105

Payment Methods Marketing SaaS Payments Payments 105

ProfitWell

MARCH 3, 2020

Call your fellow CEOs or Chief People Officers in your portfolio peer group, or peruse online and read documents. There’s a lot to consider with an outbreak of this sort: company travel, working in close proximity, susceptibility, personal health issues that expand beyond the virus itself. Take the pressure off live attendance.

Sales Hiring 59

Sales Hiring Scale SaaS Payments Payment Services 59

SaaStr

MAY 9, 2019

Most people know the YC Accelerator, but YC actually has a number of programs now, including Amook, the Accelerator, a Series A program to help companies raise Series A, and a growth program to help companies expand post product market fit. Sometimes we call ourselves experts in failure. Like any good list, I have a top ten list.

Sales Hiring 167

Sales Hiring Scale Payment Solutions Banking 167

Andreessen Horowitz

NOVEMBER 28, 2023

So, I co-founded another payments company called PropertyBridge, which allowed you to pay rent electronically. And I wanted to do another payments company, but I didn’t know what I wanted to do. You’re a payment nerd. I’m more of an infrastructure person. Why don’t you put them on a card?

Merchant Services 82

Merchant Services Payment Methods Payments Payment Solutions 82

SmartKarrot

JULY 13, 2020

It is a known fact that MRR aka Monthly Recurring Revenue is a lifeline for SaaS business. Since they live or die off this scheme, you might want to take a notch up if you wish to see a boom in the SaaS market. Statistics claim that by the year 2023, the business shall grow at a compound rate of 17% with over $60 million.

Payments 10

Payments Payment Methods Revenue SaaS Payments 10

SaaStr

JULY 8, 2020

What Nobody Tells You About Seed Investing with SaaStr CEO Jason Lemkin and Cowboy Ventures Founder and Partner Aileen Lee. I think it gives us a perspective that maybe we don’t get in some other places, in addition to many great investments over the years. Personally, our team has been holding back a little bit.

Investment 159

Investment Technical Review Part-Time VPE Development Team Review 159

SaaStr

JUNE 14, 2019

Before that Dave was SVP/GM of Service Cloud @ Salesforce where he led the $500m line of business for customer service applications. Finally pre-Salesforce, Dave was CEO @ MarkLogic where he grew the team from 40 to 240 and revenues from $0 to an $80m revenue run rate. How many meetings is normal to have in this process?

Sales Hiring 141

Sales Hiring Payment Services SaaS Payments Underperforming Technical Team 141

SaaSOptics

APRIL 14, 2022

The revenue gained from a fixed pricing model is easy for finance teams to recognize; however, you could easily overcharge or undercharge your customers based on their product usage. Usage-Based/Metered Pricing: Usage-based pricing aligns monetization with how customers actually consume your products and services.

Payments 98

Payments Pricing SaaS Payments Payment Services 98

User Pilot

AUGUST 14, 2023

Therefore, leveraging growth marketing is crucial to stand out among your competitors. You need to know what in-app communication to implement to attract, engage, and retain a bigger customer base while maximizing revenues. Activation: Users realize the value of your product ( Aha! How to build a growth marketing strategy?

Growth Marketing 98

Growth Marketing SaaS Payments Strategy Payment Methods 98

User Pilot

NOVEMBER 28, 2023

What GTM metrics should you track as a product marketer? On your way to building a go-to-market strategy to launch a new product, you might wonder the former question a lot. GTM metrics are pieces of data or indicators that help product marketers like you keep track of the success of their strategy.

SaaS Payments 105

SaaS Payments Metrics Customer Lifetime Value Marketing 105

User Pilot

OCTOBER 30, 2023

Basically, every user interaction is an event, and this can be everything that the user does in the app or on the website, for example, clicking on a button, completing a form, viewing a page, closing a pop-up window, etc. With Heap, you can track user interactions in real time across all touch points within your product.

Payments 52

Payments Payment Solutions Payment Methods Payment Services 52

User Pilot

OCTOBER 30, 2023

Which specific aspects of your website or app frustrate them? What activities or patterns do customers exhibit just before they leave your website or app? Heap is a robust product analytics platform that provides users with a plethora of in-depth insights into customer behavior and needs.

Payment Solutions 52

Payment Solutions Payments Payment Methods Payment Services 52

User Pilot

MARCH 14, 2024

You want to trigger in-app experiences based on analytics – Heap doesn’t offer built-in tools to personalize the user experience based on product analytics and insights. A product adoption platform like Userpilot can help you bypass the process of finding the right engagement tools. Try Userpilot!

Technical Review 52

Technical Review Software Review Systems Review Pricing 52