SaaStr

OCTOBER 1, 2019

So before that though because yesterday I was asking people “Hey, if I did a talk, what would you want to know about? ” And everyone says “You know what I’d love to know about is how to grow revenue.” So if you’ve read both books, you get a sneak preview of what’s coming next.

Sales Hiring 131

Sales Hiring Scale Outsourcing Services Interviewing 131

ProfitWell

MARCH 27, 2020

There is no shortage of companies offering business intelligence for SaaS companies. There is also no doubt that your SaaS business will not survive without quality analytics from trusted data sources aiding you in your key decision-making processes. The importance of accurate SaaS reporting. When are customers churning?

Metrics 80

Metrics Software SaaS Churn 80

ChurnZero

SEPTEMBER 14, 2018

Last week wrapped up the 7th annual INBOUND conference hosted by HubSpot. INBOUND is an industry event designed to gather Marketing, Sales, and Customer Success professionals all in one place to learn and get inspired together. Check out our top ten Customer Success takeaways from INBOUND 2018.

Customer Success 66

Customer Success Scale Sales Hiring Customer Lifetime Value 66

SaaStr

AUGUST 7, 2020

359: The Secrets to Vertical Growth, What it Really Takes to Build a $1B SaaS Company with Matt Garratt, SVP, Managing Partner @ Salesforce Ventures, Trisha Price, Chief Product Officer @ nCino and David Schmaier, CEO & Founder @ Vlocity. This episode is sponsored by Linode. This episode is sponsored by Guideline.

Payment Solutions 147

Payment Solutions Pricing Payments Payment Services 147

Practical Advice on SaaS marketing

OCTOBER 8, 2010

There’s been a lot of consolidation in the software-as-a-service (SaaS) market lately, and I think I know who’s to blame: Wimpy. It’s easy for new SaaS firms to get rolling The SaaS model makes it much easier and less expensive for companies to build new solutions. Stay with me and I’ll explain.

Scale 100

Scale Marketing SaaS Customer Lifetime Value 100

SaaStr

MARCH 8, 2019

Why is the sales funnel alone, no longer an appropriate way of thinking about customers? What will emerge to supplement or replace it? We have 1,500 customers. Brian Halligan: Whether we all like it or not, trust in sales and marketing is at an all-time low. They trust your customers. FULL TRANSCRIPT BELOW.

Scale 46

Scale Sales Hiring Underperforming Technical Team Social Media 46

Point Nine Land

JUNE 18, 2023

Everything you always wanted to know about cohort analysis (but were afraid to ask) Back in 2012, I wrote a blog post titled “Know your user cohorts” , which began like this: “One of the most important tools to better understand the usage of a web application — or a service, a game or a mobile app, it doesn’t matter — is a cohort analysis.

SaaS Payments 128

SaaS Payments Payment Services Payments SaaS 128

Incredo

JANUARY 14, 2020

You searched it on Google, found an article on a video software provider’s blog, and clicked on the headline. At the end of the post, you saw a freebie on a similar topic. What just happened is that you entered another SaaS company’s sales funnel. Have trouble setting up and optimizing your SaaS conversion funnel?

Sales Funnel 239

Sales Funnel SaaS Sales Social Media 239

SmartKarrot

NOVEMBER 12, 2020

But out of all the revenues, the most common and primary source of revenue is the customer revenue. Customers are the backbone of any modern business. Customers invest in your services and products at various stages of their customer journey. What is Customer Revenue? Types of Customer Revenue Metrics.

Revenue 10

Revenue Customer Lifetime Value Scale Forecasting 10

User Pilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

Growth Marketing 94

Growth Marketing SaaS Payments Strategy Payment Methods 94

SmartKarrot

AUGUST 27, 2020

If you read our blogs regularly, you know we often discuss collaboration between different departments. We have mentioned many times that customer success (CS) should not be siloed. Below we examine the potential benefits of collaboration between your marketing and customer success teams. Better brand positioning.

Customer Success 10

Customer Success Marketing Business Customer Lifetime Value 10

SaaStr

AUGUST 12, 2022

I think it’s a challenge to folks that think we are in some sort of terrible downturn for SaaS and cloud. While Azure and Google Cloud grew at record rates, Shopify for example, its SaaS business only grew 10% last quarter. And then I’ll answer your question, even radically a bit different than what we’re used to.

Scale 185

Scale SaaS Payments Scaling SaaS 185

Chart Mogul

SEPTEMBER 15, 2023

For years we have been reading and hand-picking the best SaaS blog posts to share with 24K+ SaaS Roundup subscribers. Subscriber or not, anyone who wants to increase their SaaS knowledge will benefit by reading the curated posts below. The library encompasses hours and hours of reading, listening, and viewing material.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

User Pilot

JULY 22, 2023

What is a land and expand strategy? Is this the right thing for you SaaS? TL;DR Land and expand strategies can help you increase LTV, boost retention rates , lower churn rates , and build stronger customer relationships. Make sure your customer success team has a strategy in place to turn new users into loyal customers.

Strategy 79

Strategy Sales Recruiting Customer Success Acquisition 79

Neil Patel

MARCH 2, 2021

Customer acquisition cost (CAC) is a metric that has been growing with the emergence of Internet companies and web-based advertising campaigns that can be tracked. Today, many web-based companies can engage in highly targeted campaigns and track consumers as they progress from interested leads to long-lasting loyal customers.

Acquisition 145

Acquisition Metrics Customer Lifetime Value Advertising 145

Incredo

NOVEMBER 1, 2019

Do you want to grow your SaaS sales team and improve your processes? maintain healthy atmosphere in your Smarketing team, make smart choices regarding your SaaS sales model, strategy, pricing, . better understand Inbound, and learn about major tactics that you can implement, master your SaaS pricing page and increase your conversions.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

Baremetrics

AUGUST 23, 2021

With more than 15,000 SaaS companies operating worldwide, the global SaaS market is constantly growing as new products continue to enter the market. Whether you're a startup or an established company, launching a new SaaS product isn't as easy as it was 15 years ago. Marketing and distribution channels 3.

Strategy 104

Strategy Scale Payment Features Software Review 104

SmartKarrot

JULY 8, 2020

Building a successful SaaS business is a herculean task that comes with a unique set of challenges. The wide range of SaaS solutions available in the market makes it difficult to woo new customers. This, in turn, requires you to track various metrics to boost customer retention and maximize revenue. . Churn Rate.

Metrics 10

Metrics SaaS Churn Customer Lifetime Value 10

SaaStr

JULY 29, 2022

If we want to queue up the conversation, we did a blog post on SaaStr last week, about how everyone from Salesloft, to Zendesk, to Salesforce, Workday said they’re really seeing no slow down. I think, I try to focus on things after you have 10 or 15 or 20 customers. Jason Lemkin: Okay. Let’s get it going. Times are good.

Scale 207

Scale Scaling Sales Hiring Enterprise 207

Unbounce

JUNE 16, 2020

I think channel distribution is one of the most promising and untapped acquisition channels for SaaS?—?especially especially for SMB SaaS startups. Today, small and medium SaaS businesses are discovering the power of using partners to help sell their products. Why should I build a partner program for my SaaS business?

Outsourcing Services 131

Outsourcing Services Sales Recruiting Scale SaaS 131

User Pilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing.

SaaS Payments 75

SaaS Payments Marketing Payment Solutions SaaS 75

Incredo

OCTOBER 8, 2019

Just look at customer acquisition vs retention statistics. What do you see? When you acquire a new customer, it costs you 5x more than if you retained your existing customer. Existing customers are 4-5x more likely to repurchase, refer your product and forgive your mistakes ( source ). And the list goes on.

Acquisition 148

Acquisition Strategy Technical Review SaaS 148

Intercom, Inc.

NOVEMBER 23, 2022

Behind closed doors, negotiations are dragged on for months while founders and executives figure out ways to eliminate friction and create a synergy that can drive the most value of their shared cultures, processes, and systems. Hold on to it – it’s what keeps you going. And today’s guest knows just how much it takes to make it work.

Acquisition 118

Acquisition Payments Payment Methods Scale 118

SaaStr

JUNE 19, 2020

Jason Lemkin: And what was interesting is the ones that I interviewed, the top VCs that I talked to, said they all read almost all of their inbound emails. You know that actually you can inbound to a top VC, at least seed VCs, at least early stage VCs, and they will probably read it. Pitching VCs is like anything.

Software Review 166

Software Review Technical Review Sales Hiring Investment 166

Incredo

OCTOBER 8, 2019

Just look at customer acquisition vs retention statistics. What do you see? When you acquire a new customer, it costs you 5x more than if you retained your existing customer. Existing customers are 4-5x more likely to repurchase, refer your product and forgive your mistakes ( source ). And the list goes on.

Acquisition 134

Acquisition Strategy Technical Review SaaS 134

Sales Hacker

JULY 7, 2021

What is the buyer’s journey? The buyer’s journey is an engagement model that takes a customer through three stages of evaluation before making a purchase. This framework asks sales and marketing to work together to provide buyers with the content they need at the right time in the sales process.

Sales Funnel 109

Sales Funnel B2B Leadership Subscription 109

Chaotic Flow

JULY 9, 2013

SaaS marketing professionals know that customer acquisition is the name of the game. What they generally don’t know is that sustainable SaaS growth requires accelerating customer acquisition. In the long run, acquiring more customers is not enough. The SaaS Marketing Mandate: Remove Buyer Roadblocks.

Acquisition 170

Acquisition Marketing SaaS Customer Lifetime Value 170

OpenView Labs

NOVEMBER 16, 2021

For software-as-a-service (SaaS) companies, successfully achieving rapid growth and sustainable profitability is anything but simple. Before they know it, analysis paralysis sets in, and they find themselves consumed by a virtual alphabet soup of SaaS metrics and corresponding acronyms (CAC, ARR, ACV, LTV, to name a few).

Benchmarks 71

Benchmarks Metrics Scale Sales Recruiting 71

Intercom, Inc.

MAY 10, 2018

What do Dropbox, Uber, AngelList, Front, Gusto and Boba Guys have in common? I hosted Andrew on our podcast to chat about the changing landscape of customer acquisition, how his “Law of Shitty Clickthroughs” manifests itself in today’s growth channels, and what the rest of us can learn from the likes of Dropbox and Uber.

Acquisition 224

Acquisition Marketplace as a Service Retention Startup 224

All that Saas

JULY 8, 2021

In this roundup, we are going to talk about some of the best email marketing services and software on the market for effective delivery, automated marketing, and increased outreach & sales. Want to improve your digital marketing? Do you want to build strong customer relationships? You need to switch to emails.

Software Review 52

Software Review Software Marketing Scale 52

ProfitWell

SEPTEMBER 25, 2019

Choosing which revenue model works best for your SaaS business, though, is not easy (even if that's all you want to do is choose a revenue model for your SaaS business). What is a revenue model? It is vital for mapping out values: what value to offer in the market, how it’s priced, and how it’s paid for by your customers.

Payments 40

Payments Revenue Payment Methods SaaS Payments 40

Sales Hacker

DECEMBER 8, 2017

Regarding our 2017 sales predictions , here’s a quick reflection: What we were RIGHT about: Powerful partnerships and mergers e.g. Salesforce & Google. The evolution of Sales & Marketing into Revenue Ops & Customer Ops. Acquisition speculation – are there more possibilities that could impact SaaS in 2018?

Scale 96

Scale Technical Review Outsourcing Services Sales Hiring 96

SaaSOptics

AUGUST 16, 2018

Hear tips on how to find and target the right investors and what to expect from negotiations and due diligence. What early stage capital providers are looking for. We’re going to be talking about building a roadmap for early stage SaaS growth. We discuss: How seed and Series A investment criteria differ. Thanks, Marissa.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40

SaaSOptics

AUGUST 16, 2018

Hear tips on how to find and target the right investors and what to expect from negotiations and due diligence. What early stage capital providers are looking for. We’re going to be talking about building a roadmap for early stage SaaS growth. We discuss: How seed and Series A investment criteria differ. Thanks, Marissa.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40

SaaSOptics

AUGUST 16, 2018

Hear tips on how to find and target the right investors and what to expect from negotiations and due diligence. What early stage capital providers are looking for. We’re going to be talking about building a roadmap for early stage SaaS growth. We discuss: How seed and Series A investment criteria differ. Thanks, Marissa.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40

OPEXEngine

NOVEMBER 23, 2021

What 14 startup investors & advisors taught us about chasing (and finding) product-market fit. It’s been a long-held notion in startup circles that lack of product-market fit will doom even the scrappiest of founders to fail. And this is what we heard. The problem with defining product-market fit.

Product Marketing 52

Product Marketing Marketing VP of Engineering Scale 52

OPEXEngine

NOVEMBER 23, 2021

What 14 startup investors & advisors taught us about chasing (and finding) product-market fit. It’s been a long-held notion in startup circles that lack of product-market fit will doom even the scrappiest of founders to fail. And this is what we heard. The problem with defining product-market fit.

Product Marketing 52

Product Marketing Marketing VP of Engineering Scale 52