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Go-To-Market Strategy – Best GTM Strategy Examples for SaaS

User Pilot

Why a go-to-market strategy plays an integral of your SaaS product success? In this blog post, you’ll learn everything about go-to-market strategies. We will cover what they are, why you need them, and how to create one for your SaaS business using real examples. What is a go-to-market (GTM) strategy?

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The Ultimate Guide to Lead Qualification for Inbound & Outbound SDR Teams

Sales Hacker

In this guide, I will teach you the fundamentals of Lead Qualification for inbound and outbound sales development, and give you actionable steps you can take to maximize your Revenue per Lead. Sales and Marketing Alignment is a trending topic and the role of Sales Development has been growing fast. What Is Lead Qualification?

Scale 85
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The most popular subscription-based companies and types in 2020

ProfitWell

Software-as-a-subscription (SaaS), is the go-to business model for software. The ways in which companies price may vary but all SaaS companies rely on recurring revenue as a business model. The absolute beauty of SaaS as an industry is that success comes down to one giant formula that every subscription company is following.

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Making Trade-Offs In Marketing with Meagen Eisenberg (Video + Transcript)

SaaStr

The true test of marketers. Marketing leaders must focus their teams on the areas that will drive revenue while they cut costs – the biggest impact for the business. They have different personas, different messaging, but there’s certainly some things that I see that are familiar. Second, product market fit.

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How to use the V2MOM framework to align and inspire your B2B SaaS marketing team

Aaron Beashel

Alex co-founded the well-known SaaS company Desk.com before selling it to Salesforce and becoming the VP of Service Cloud (their second largest business unit, behind Sales Cloud). So in this post, I want to outline how the V2MOM framework works and how you can use it to align and manage your company around what’s most important.

Scale 100
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The 12 Essential Sales Metrics You Don’t Want to Miss

InsightSquared

They work tirelessly to assess the funnel quality, sales process adherence, and the overall go-to-market strategy. Has it been a week since the last inbound email? Does our marketing strategy need to be adjusted to generate more in-period leads? But, the truth is, time is not on their side. Win Rate by Meeting Number.

Scale 62
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The Most Popular Subscription-Based Companies and Types in 2020

ProfitWell

Software-as-a-subscription (SaaS), is the go-to business model for software. The ways in which companies price may vary but all SaaS companies rely on recurring revenue as a business model. The absolute beauty of SaaS as an industry is that success comes down to one giant formula that every subscription company is following.