Sales Enablement, SaaS and Growth

MARCH 23, 2020

I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Total Addressable Market Total addressable market (TAM) is an economic framework to understand the potential revenue available for a product or service.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

Intercom, Inc.

JULY 11, 2019

As the General Manager for HubSpot’s Service Hub , Michael knows a thing or two about keeping customers close. Kaitlin: You’re the General Manager HubSpot’s Service Hub. Could you give me a bit of background on why HubSpot built Service Hub in the first place and the philosophy behind it?

Scale 188

Scale Scaling Sales Hiring Underperforming Technical Team 188

SmartKarrot

DECEMBER 18, 2020

As more and more companies are realizing the need to become customer-centric, their investment in customer service – both financial and conceptual – is rising rapidly. The need to become efficient in all the customer service processes are becoming more relevant than ever. 2 Instant access to service for the customers. . #2

Marketplace as a Service 10

Marketplace as a Service Trends Customer Lifetime Value Headcount 10

SmartKarrot

DECEMBER 18, 2020

As more and more companies are realizing the need to become customer-centric, their investment in customer service – both financial and conceptual – is rising rapidly. The need to become efficient in all the customer service processes are becoming more relevant than ever. 2 Instant access to service for the customers. . #2

Marketplace as a Service 10

Marketplace as a Service Trends Customer Lifetime Value Headcount 10

Chart Mogul

MAY 7, 2020

If your new hire represents added headcount to your sales team, you may need to reconfigure your sales territories or lead assignment protocols. Answer questions new salespeople have about the company, its products/services, and its position in the marketplace.

Sales Hiring 52

Sales Hiring Underperforming Technical Team Marketplace as a Service Headcount 52

Intercom, Inc.

MAY 13, 2021

A great customer success team will help you to better understand your customer’s needs, identify what “success” means to them, and in turn, help your customers realize the value of your services, creating a more successful outcome for both their team and yours. “Why do you have playbooks?

Scale 177

Scale Customer Success Strategy Sales Hiring 177

SaaStr

DECEMBER 16, 2022

How do you enter a highly competitive marketplace, carve a niche for yourself, and then scale the business to $100 million+ ARR? Entering a hyper-competitive marketplace . Entering a crowded marketplace as a new business can be intimidating, especially when established players with a solid customer base surround you.

Outsourcing Services 231

Outsourcing Services Scale Sales Hiring Outsourced Development 231

BetterCloud

APRIL 25, 2024

SaaS budgeting is the process of planning, allocating, and managing financial resources for acquiring and using Software as a Service (SaaS) solutions within an organization. Maybe you’re spending the right amount of money, but you need more seats, or you might be paying for a service that nobody uses. What is SaaS budgeting?

Technical Review 52

Technical Review Strategy Marketplace as a Service SaaS 52

Payrix

FEBRUARY 21, 2024

To start the series, Ian and his guest Andy Meadows, Head of Partner Success Management for Payrix, dive into the topic of resourcing and what you need to consider when it comes to selling payments, boarding and underwriting, service and support, and development and tech. Now, we’ve not hit on the backend service and support piece.

Payments 100

Payments Merchant Services Embedded Payments Payment Services 100

SaaStr

FEBRUARY 11, 2021

Because sales is a lead-driven but headcount- closed business. How do you deal with FUD in the marketplace? . Top-line revenue, inclusive of churn, inclusive of upsells and self-service, net of everything. And the great VP of Sales all know this. To hit their number, they know they need the heads.

Sales Hiring 363

Sales Hiring Scale Sales Recruiting Sales 363

Intercom, Inc.

APRIL 4, 2019

The self-service model requires little to no selling whatsoever, saving time, labor and resources for a growing startup. Are you a marketplace or are an e-commerce retailer? We are a very engineering-centric company, so 50% of headcount is always going to be on engineering. We just were never going to get that headcount.

Scale 162

Scale Sales Hiring Underperforming Technical Team Payment Services 162

BetterCloud

JANUARY 5, 2023

With many organizations facing a growing SaaS portfolio and little to no addition in IT headcount, being able to automate a large number of SaaS management tasks with an easy-to-use workflow builder is essential to improving operational efficiency. The marketplace for adjacent solutions has grown.

Government 69

Government Management Marketplace as a Service SaaS 69

SaaStr

JUNE 10, 2020

We’re going through layoffs and furloughs, recession planning and for me as the CMO, facing really massive cuts to marketing budgets and headcount. We saw McDonald’s, they started separating their arches and really trying to do public service announcements around social distancing. It’s a competitive marketplace.

Travel 183

Travel Marketing Scale Outsourcing Services 183

Totango

FEBRUARY 21, 2020

As the digitization of the marketplace reaches near-saturation, organizations will compete for customers based on value derived—and this will be driven by customer success. Flexible subscription and recurring revenue models mean the customer is in control of their service and tech partnerships and reserve the right to move on to a competitor.

Customer Success 83

Customer Success Trends Scale Customer Lifetime Value 83

Intercom, Inc.

JULY 21, 2022

“The great thing about performance marketing is the ROI is really obvious, so you can justify increased spend and headcount based on the performance, and that’s what we’ve done” The first thing we did was build out a pretty robust performance marketing team. Andrew Chen: Exactly. Chasing free customer acquisition.

Outsourcing Services 215

Outsourcing Services Sales Hiring CTO Hire Acquisition 215

Totango

APRIL 14, 2020

While most of us associate the digital leap to subscription and third-party software services with customer empowerment, those same tech advances make it easier than ever to provide personalized care in a targeted, scalable manner. Organizations need to segment customers based on how world events such as COVID-19 affect them.

B2B 71

B2B Scale Marketplace as a Service Sales Hiring 71

Brian Balfour

JANUARY 4, 2017

We assume the other tiers all are self service and don’t require sales. But the SMBs range from restaurants, to small shops, to service agencies, and many other business types covering a variety of industries. So if your strategy is to increase quantity of content, that typically requires increased headcount.

Scale 71

Scale Marketplace as a Service Acquisition Content Marketing 71

OpenView Labs

SEPTEMBER 3, 2020

Culture helps a company define itself, attract the right team members and customers, and differentiate in the marketplace. Amazon’s Cloud (Amazon Web Services) division, for example, sends out new hire kits that include coffee mugs and t-shirts. The key to scaling your culture is curiosity.

Scale 98

Scale Scaling Underperforming Technical Team Company Culture 98

SaaStr

JUNE 16, 2020

I was an account executive covering financial services vertical and covering in New York. Adnan Chaudhry: We’re doing sales leadership, all hands calls with customer service and support and sales every single week. That visualization, we’ve just opened up the marketplace. We learned from that early on.

Sales Hiring 166

Sales Hiring Scale SaaS Payments Payment Services 166

Point Nine Land

APRIL 21, 2021

In SaaS vs. marketplaces? How are you coming up with the best solutions? How do you organize your work? An experience that is well aligned with your product: has the candidate been working in B2B vs B2C? An organizational task. This is an exercise that should be done with input/feedback of the leadership team.

Sales Hiring 52

Sales Hiring Startup Scale Software Review 52