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Demo Day is Coming to SaaStr in Jan 2024!!

SaaStr

For the first time ever in 2024, SaaStr is hosting its first Demo Day – a completely live, digital event that will bring the global SaaStr community together with the brightest innovators in SaaS for the inaugural Demo Day on Tuesday, January 30th. We have limited space for a handful of Gold sponsors to host 15-minute demos.

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Dear SaaStr: What Is A Good Demo Conversion Rate for a SaaS Startup?

SaaStr

Dear SaaStr: What Is A Good Demo Conversion Rate for a SaaS Startup? If fewer than 8%-10% or so of your demos convert to paid customers, you’ll start to burn out your sales team. If they have to do more than 50 demos a month, they’ll just run out of time. Because they need to close 10-15 deals a month to eat. I’m not so proud.

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When You Don’t Know the Product Cold, You Just Lose Deals

SaaStr

Sales execs can screw up so many things and still close a lot if they just get 1 thing right If they just are a true subject matter expert in the product they sell Yet so many aren't — Jason ✨Be Kind✨ Lemkin  ?? I first did my standard demo of our web product, and I was good at it. So — I failed the demo.

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Dear SaaStr: What Was Your Experience At Your First Big Enterprise Pitch?

SaaStr

The interactive demo didn’t work (a browser bug). I got better at demo-ing myself. Not relying on someone else to do the demo Most importantly, I had to hear the objections first to learn them. Then, you get better. Mine was terrible : My more technical co-founder didn’t show up to the meeting. But I learned.

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Dear SaaStr: How Can I Give Better SaaS Product Demos?

SaaStr

Dear SaaStr: How Can I Give Better SaaS Product Demos? With most SaaS companies, for a while, demos get worse: At first, founders do all the demos. The demos themselves are a bit rambling, too long — but full of passion. Then — you finally get a few good reps. Founders step out of demos.

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64% of You Are Growing Your Sales Teams in 2024

SaaStr

But now everyone is focused on getting more and more efficient. Watch their webinars, do a product demo, learn as much as you can in 60 minutes. I bet you get an interview. So layoffs still fill the headlines in 2024. Even now. I thought we’d be behind them by now, that the cuts were sort of a one-off. So cuts continue.

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Dear SaaStr: Why Do Most Entrepreneurs Under Price Their Offerings Initially?

SaaStr

When we finally get a good lead, we just don’t want to blow it. Most founders are good “middlers” — great at demos, explaining value, etc. — It’s because (1) we aren’t trained sales leaders, and (2) we worry most about not losing the deal. Founders know the value of a key logo can be 10x-100x the value of the contract itself.

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