FastSpring

SEPTEMBER 26, 2023

Sign up for a demo or check out our free trial. Trials are the gateway to growth for many SaaS and software companies. Understanding the dynamics of those trials is at the heart of optimized trial conversion rates — which helps you achieve product-led growth. What’s Inside the Trial Reporting Dashboard?

Merchant Services 105

Merchant Services Payment Methods Payments Payment Solutions 105

SaaStr

JUNE 18, 2020

Q: Is free trialing still an effective way to get customers in your B2B SaaS these days? Free Trials are Great. Downsides to Free Trials: The Free Trial Has To Work — and Be Great. Many Bigger Customers Don’t Want A Free Trial. Yes, you and I prefer a Free Trial.

Onboarding 237

Onboarding Enterprise Branding B2B 237

User Pilot

OCTOBER 31, 2023

Wondering how to increase free trial conversion for your software product? Trials can be tricky. You’ll face the challenge of getting qualified leads and ensuring users don’t abuse trials. TL;DR A free trial is a sales strategy that allows prospective customers to use your product for a limited time.

SaaS Payments 90

SaaS Payments Payment Methods Strategy Payment Solutions 90

Sixteen Ventures

DECEMBER 12, 2022

Prospective customers use Free Trials as an opportunity to see if your product is right for them before they buy. If you confuse Free Trials and Customer Onboarding, you’ll try to engage prospects as if they’re already customers, resulting in poor engagement and lower conversion from free to paid.

Onboarding 107

Onboarding Engagement Customer Success Metrics 107

User Pilot

FEBRUARY 7, 2024

Your SaaS product’s free trial conversion rate is one of the most important growth metrics to track. That’s because an integral component of the product-led growth strategy is your ability to convert a free trial user into a paying customer. the focus is getting the user to reach value before the trial ends.

SaaS Payments 52

SaaS Payments Payments Payment Solutions Scale 52

User Pilot

JANUARY 27, 2023

Do you prefer free plans or just free trials? Or are your trials paid? So why not look at our 15 B2B SaaS free trial best practices that will help you boost your conversion rates? TL;DR Free trials drive PLG by providing users with a chance to experience the product value. Book a demo !

SaaS Payments 97

SaaS Payments B2B SaaS Payment Solutions 97

SaaStr

JUNE 4, 2020

Q: Why don’t more SaaS companies offer very long trial periods of, say, one year, to encourage vendor lock-in? Maybe the fact that you can use the Free editions of Slack and Zoom, in particular, for years without needing to upgrade is sort of a very long trial period. A long free trial can create a lot of noise.

SaaS 165

SaaS Sales 165

Tom Tunguz

FEBRUARY 11, 2019

I’m happy the data has garnered so much interest and I hope it’s helping with our two goals of sharing benchmarks and sparking conversations about how to optimize trial. Consequently, earlier startups might have a lower conversion baseline, whereas a business at $20M in ARR has spent several years optimizing trial.

Payment Services 187

Payment Services SMB Benchmarks Market Segmentation 187

SaaStr

SEPTEMBER 29, 2019

Lots of SaaS companies don’t offer a free trial — intentionally. A free trial is a bad idea if: Your product has a lengthy and/or complex deployment process. If it’s going to take 30–60 days to go live, a Free Trial will just lead to failure. The product is too clunky for a Free Trial.

SaaS 171

SaaS Finance Consulting Enterprise 171

SaaS Metrics

JANUARY 8, 2021

When it comes to making a choice between free trial or premium go-to-market strategy , decisions made are always unexpected. This is why it is advised to be cautious at all times “Free” methodologies have become a fundamental feature of SaaS businesses. Freemium or Free Trial? What is a Freemium Model?

Strategy 98

Strategy SaaS Marketing Business 98

Tom Tunguz

FEBRUARY 1, 2019

Late last year, my colleague Pat Chase and I announced the Redpoint Free Trial SaaS Survey. We wrote more than 1000 lines of code to identify the ways startups use free trials. We cut the data by contract size, target buyer, free trial structure, and many other dimensions.

Startup 179

Startup Pricing Scaling Data 179

SaaS Metrics

OCTOBER 11, 2023

Want to boost your software’s free trial conversions? Managing trials often feels like a tightrope act. Read more The post 15 Strategies For Boosting Free Trial Conversions For Your SaaS first appeared on SaaS Metrics.

Strategy 52

Strategy SaaS Metrics Software 52

Baremetrics

APRIL 13, 2021

It's every company's goal to get as many conversions as possible when they launch a free trial. Of course, the success of any free trial is greatly impacted by the marketing behind it. If you'd like to see what Baremetrics can do, start your 14-day free trial today. How Many Free Trial Users Will Convert?

Strategy 94

Strategy Marketing Churn Benchmarks 94

SaaS Metrics

JULY 5, 2023

Free trials and freemiums are both customer acquisition models and choosing between the two can be a difficult decision and depends on many factors. Although most startups prefer free trials, freemiums have their own place in the SaaS world.

Acquisition 52

Acquisition Strategy SaaS Startup 52

SaaStr

AUGUST 5, 2019

Be a bit wary about raw conversion of free-to-paid as an absolute metric. Not if you want to maximize the ability of your free users to spread the word. But be aware of the trade-offs to focusing on this as your core KPI on a free trial / freemium funnel. Driving it up will certain increase revenues in the short term.

Subscription 167

Subscription Payment Features Branding Investment 167

Intercom, Inc.

JANUARY 22, 2019

Between 40% and 60% of people who sign up for a free trial of your software will never convert. To do that, you need to nurture new signups throughout their free trial. When someone signs for a free trial, it’s important to make sure they’re performing the high-value activities in your product as soon as possible.

Engagement 186

Engagement Communication Sales Marketing 186

Tom Tunguz

OCTOBER 13, 2018

Earlier this year, I wrote about MadKudu’s analysis of free trials and asked if readers were interested in another benchmarking survey on the topic, and the response was overwhelming. I’d like to thank Ryan Janssen for lending a hand.

Software Review 109

Software Review SaaS Benchmarks Trends 109

Intercom, Inc.

JULY 16, 2018

Therefore it’s necessary for your prospects to get the most out of their free product trial, and thus the main challenges of customer acquisition lie in: Getting as many people as possible to sign up for a trial, and. Ensuring that they are successful in that trial. Maximize the value of a product trial.

Sales 137

Sales Communication Acquisition Engagement 137

Tom Tunguz

FEBRUARY 26, 2019

Last week, the dynamic Harry Stebbings and I recorded episode 213 of the Saastr podcast , where we discussed the learnings from the free trial survey in a bit more detail. In contrast, trial-ers of 0-5k ACV software may use the product much more because the buyer is the user. Normally, he’s the one making me laugh.

Machine Learning 178

Machine Learning Artificial Intelligence Interviewing Pricing 178

Zuora

JULY 2, 2020

The post Freemium or Free Trial: We Have a Winner! Quick, what’s your immediate answer to the following question: In order to attract new subscribers, should a subscription business offer […]. appeared first on Zuora.

Subscription 98

Subscription Payment Features Business 98

SaaStr

OCTOBER 24, 2019

We are still on a Free account since 2015. The post What is the longest free trial you have ever used? It does not seem to have hurt their business. Still, I am sure we would pay. I’m not even sure why we don’t. View original question on quora. appeared first on SaaStr.

Business 100

Business 100

OpenView Labs

OCTOBER 12, 2020

Offering a free trial or freemium product experience is one of the hallmarks of a PLG approach. Grocery stores have been giving out free samples for decades, long before free trials and freemium software became available. What is the difference between a free trial and a freemium product?

Acquisition 87

Acquisition Benchmarks Software B2B 87

Natalia Luneva

JULY 25, 2022

Looking for: Norton antivirus free download for windows 8 for 1 year free. Free Antivirus – Norton 360 Offers Complete Protection – 7 Days Free Trial*. Developer : Free Download. Norton antivirus free download for windows 8 for 1 year free.Award-Winning Antivirus Software. All rights reserved.

Software Review 52

Software Review Systems Review Underperforming Technical Team User Experience 52

ChurnZero

JULY 19, 2022

If you get excited over free samples at the grocery store, you already understand the allure of the free trial. Many businesses start their relationship with potential long-term customers with free trials for their product or services. How to calculate your SaaS free trial conversion rate.

SaaS 52

SaaS Sales Funnel Onboarding Customer Success 52

Practical Advice on SaaS marketing

MAY 2, 2015

It’s common for software-as-a-service (SaaS) companies to offer free trials. Done well, free trials can be a very effective way to attract new customers. I’ve seen SaaS companies make several common mistakes with their free trials. Free” isn’t really “free” Sure, it’s called a “free trial.”

Enterprise 113

Enterprise SaaS Investment Software 113

Practical Advice on SaaS marketing

SEPTEMBER 2, 2014

Free, free, free. Which probably explains why “free trial” is used so often by software-as-a-service (SaaS) marketers. Lots of SaaS solutions, whether they’re for business or for personal use, let prospective customers use the solution for free. For now, I’ll focus on free trials.

Engineering 100

Engineering SaaS Software Development 100

ProfitWell

JULY 9, 2020

Today on Recur Now, we're petitioning to ban free trials forever. The core difference between freemium and free trials is time. For instance, five years ago the willingness to pay from an anchored free plan was only $150. Okay, not really, but we do make a solid case on why you should switch to the freemium model.

Payment Methods 54

Payment Methods Scale SaaS Payments Payments 54

Chargebee

JULY 9, 2021

There’s no denying the effectiveness of a well-planned and well-executed free trial. But is it for you?

SaaS 98

SaaS 98

Andreessen Horowitz

JULY 24, 2020

To charge or not to charge: free v. paid trials. … The post The quarantine effect on B2B sales; free v. paid trials; training power users appeared first on Andreessen Horowitz. This first appeared in the monthly a16z enterprise newsletter – subscribe here. In this edition. The quarantine effect on B2B sales.

B2B 85

B2B Sales Enterprise Strategy 85

Cobloom

FEBRUARY 24, 2020

Most free trial users never become customers. We've already covered a dozen strategies for improving your customer onboarding process , and in the case of many free trial users, a simple, well-timed follow up email is enough to nudge them towards customer status. Thankfully, it isn't all doom-and-gloom.

Onboarding 73

Onboarding Strategy SaaS Sales 73

Inturact

NOVEMBER 25, 2019

Do you know if your product’s Free Trial is hitting industry benchmarks? This article will help you determine just how much is being potentially lost and make sure you’re picking the right type of trial for your customer acquisition model. If not, you could be leaving a lot of money on the table.

Benchmarks 52

Benchmarks Acquisition SaaS Engagement 52

Cobloom

JANUARY 9, 2019

Which offer will be most likely to motivate your potential customers to engage with you: a free trial or a demo? It’s generally accepted that for your software as a service product a free trial is always preferable to a demonstration.

Engagement 73

Engagement Software 73

Practical Advice on SaaS marketing

FEBRUARY 10, 2012

Free trials are one very popular technique for marketing software-as-a-service (SaaS) solutions, especially for relatively inexpensive ones. But before you take the leap and offer your own free trial, think carefully. The cost of computing and storage may be low, but it's not free.

Construction 100

Construction Compensation Acquisition Subscription 100

Sales Hacker

NOVEMBER 2, 2017

Free trials are a great marketing tactic. Everyone loves free. How many free trial users end up as paying customers? Depends on your conversion model: A Totango study in 2012 found an average of 50% when a credit card was required for the free trial, but only 15% when a credit card wasn’t necessary.

Churn 103

Churn Engagement Pricing Marketing 103

Hull

AUGUST 11, 2020

This week, Hull CEO, Romain Dardour, joins the Wes Bush, host of the Product Led Podcast, for an engaging conversation about Hull's own experience launching a free trial business model. Romain discusses: Why Hull went with a free trial model versus freemium or other business model. What happened with the free trial.

Business Model 52

Business Model Business Strategy Engagement 52

Chargebee

AUGUST 23, 2019

How did using free trials for sales enablement help GetAccept? Do trial extensions help or hurt? How did they scale self-service at volume? And more lessons from GetAccept

Sales Enablement 55

Sales Enablement Scale Sales Scaling 55

SaaStr

DECEMBER 22, 2019

Q: What are people’s thoughts on signing up for your competitor’s online service using their free trial period to spy on them? The post What are people’s thoughts on signing up for your competitor’s online service using their free trial period to spy on them? Don’t overanalyze this.

Onboarding 101

Onboarding Software SaaS 101