Practical Advice on SaaS marketing

JANUARY 28, 2010

Most months I take only a cursory glance at each of my recurring bills: phone, internet, cable, electricity. If the charge looks to be about the same as I paid the previous month, I pay it. But for the first bill of the year, I make it a practice to look more carefully. Under this annual scrutiny, I saw that my January land-line phone bill included a $6.99 charge for "inside wire maintenance.

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The Angel VC

JANUARY 4, 2010

If you're reading this, chances are that you use at least three of four different social networking sites (or social bookmarking tools, microblogging services or other community sites) that let you “friend” or “follow” other people. I, for example, use Facebook , Twitter , LinkedIn and XING. LinkedIn and XING I’ve been using for years and I find both sites to be invaluable tools for finding, connecting and staying in touch with people, as well as for checking references.

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Practical Advice on SaaS marketing

JANUARY 13, 2010

A few months ago, when discussing which marketing activities work and which don't, I confessed " I do not know." Let me clarify. Actually I do have a few ideas. I'm not sure if they'll work for every software-as-a-service (SaaS) company, but they're at least worth thinking about. Importantly, they're relatively inexpensive to try. I was prompted to think about these low-cost ideas by a very thoughtful post from David Skok of Matrix Partners, entitled " Startup Killer: The Cost of Customer Acquis

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Practical Advice on SaaS marketing

JANUARY 6, 2010

"Some Assembly Required." Three terrifying words for the "screwdriver-challenged." To those moms and dads who may have just lived through the experience, I'm sorry for reviving ugly memories. What's scary about bikes, dollhouses and the Wii is scary for software-as-a-service (SaaS) solutions, too. The folks subscribing to SaaS solutions do so, in part, to avoid hassles.

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