Practical Advice on SaaS marketing

DECEMBER 11, 2011

So you say you want to launch a software-as-a-service (SaaS) solution. And you need to find some customers. So where do you start? If you're like a lot of folks, your first thought will be about a web site, search engine optimization, and adwords. Or maybe a webinar series or a social media campaign. Any of these tactics might work in your customer acquisition plan, so they may be the place you end up. but they're not the place to start.

Marketing 113

Marketing SaaS Social Media Acquisition 113

Aber Law Firm

DECEMBER 5, 2011

2 Takeways From the CarrierIQ Situation, from a SaaS Attorney. Ok this CarrierIQ situation is really crazy, but there are some things (from a SaaS Attorney’s perspective) that every software or SaaS company should think about. 1) Who is really at fault here: CarrierIQ or the carriers? While this is a complex question (and as of today all of the facts are not known) what we do know is Carrier IQ is the software provider and the carriers have licensed their software for use on mobile devices

Sales Hiring 40

Sales Hiring Technical Review Software Review Software 40

Aber Law Firm

DECEMBER 5, 2011

2 Takeways From the CarrierIQ Situation, from a SaaS Attorney. Ok this CarrierIQ situation is really crazy, but there are some things (from a SaaS Attorney’s perspective) that every software or SaaS company should think about. 1) Who is really at fault here: CarrierIQ or the carriers? While this is a complex question (and as of today all of the facts are not known) what we do know is Carrier IQ is the software provider and the carriers have licensed their software for use on mobile devices

Sales Hiring 40

Sales Hiring Technical Review Software Review Software 40

Aber Law Firm

DECEMBER 5, 2011

2 Takeways From the CarrierIQ Situation, from a SaaS Attorney. Ok this CarrierIQ situation is really crazy, but there are some things (from a SaaS Attorney’s perspective) that every software or SaaS company should think about. 1) Who is really at fault here: CarrierIQ or the carriers? While this is a complex question (and as of today all of the facts are not known) what we do know is Carrier IQ is the software provider and the carriers have licensed their software for use on mobile devices

Sales Hiring 40

Sales Hiring Technical Review Software Review Software 40

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Aber Law Firm

DECEMBER 5, 2011

Ok this CarrierIQ situation is really crazy, but there are some things (from a SaaS Attorney’s perspective) that every software or SaaS company should think about. 1) Who is really at fault here: CarrierIQ or the carriers? While this is a complex question (and as of today all of the facts are not known) what we do know is Carrier IQ is the software provider and the carriers have licensed their software for use on mobile devices for sale to consumers.

Sales Hiring 40

Sales Hiring SaaS Technical Review Software Review 40