August, 2013

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Failure IS an option

The Angel VC

Failure may not have been an option for the Apollo 13 mission , but it certainly is an option for startups. In fact, since statistically the majority of startups fail, you could argue that it's the default option. Most successful entrepreneurs have a few failures under their belt, and most "overnight" successes are the result of years' of hard work – and in many cases years' of trial and error.

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The Part They Don’t Tell You About Startup Team Building

Tom Tunguz

At Google, the director of my team repeated a management mantra to us quite often. “Manage yourself out of a job; make yourself redundant”, she would say. “Empower your people and then get out of the way.” Our director was a terrific team builder. Before Google, she founded a startup where she learned to build a company. When she told us her mantra, she was sharing her learnings with us.

Startup 120
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Opportunities now have a contact field

CloseSaaS

Quick update: Your opportunities in Close can now have an optional "Contact" field, which allows you to link a specific contact (from the company you’re looking at) to an opportunity.

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SaaS Marketing | Maximizing Customer Lifetime Value

Chaotic Flow

What’s the stronger driver of SaaS company growth: customer acquisition or customer lifetime value? The answer is yes. Rapid, sustainable SaaS growth is equal parts customer acquisition and customer lifetime value. Simply multiply these two numbers and you get your SaaS growth ceiling , the most revenue your SaaS business can ever achieve. Period.

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Navigating the Future: Generative AI, Application Analytics, and Data

Generative AI is upending the way product developers & end-users alike are interacting with data. Despite the potential of AI, many are left with questions about the future of product development: How will AI impact my business and contribute to its success? What can product managers and developers expect in the future with the widespread adoption of AI?

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How not to waste $30,000 on marketing

Practical Advice on SaaS marketing

An entrepreneur who's just been accepted into a start-up accelerator that provides cash for young companies asks : "How would you spend a $30,000 budget for marketing an SMB software-as-a-service (SaaS) application?" He's selling into "a huge but highly competitive market." Based on feedback from about 10 active users, he explains, "I feel confident my application is ready to go to market. " Now it's just a matter of where to spend the $30,000.

Marketing 113

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Your Startup’s Three Horizons

Tom Tunguz

Credit: Karl Scotland. When I started at Redpoint in 2008, I wanted to find every way of analyzing companies I could. Consultants scrutinize the inner-workings of companies daily and create simple frameworks for explaining their operations. So I bugged a handful of friends with experience at the Big 3 consulting firms for their most used frameworks.

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Great Startup Product Design Is Telepathic

Tom Tunguz

I never thought learning how to write better might help me understand product design but it has. Great literature and well designed products share one defining attribute: they create a telepathic connection between the creator and the consumer. Before you chuckle and write me off as a palm reading gypsy, hear me out. The idea isn’t mine, but Stephen King’s.

Startup 111
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Mobile Social Networks: The New Customer Acquisition Powerhouse

Tom Tunguz

There’s a force in mobile app distribution that isn’t talked about much despite its magnitude: mobile social networks. Mobile social nets are becoming the predominant mobile app paid discovery/distribution platforms. How big is this force? Line, the Japanese mobile messenger with more than 200M users is on a $400M run rate , 60% of which is derived from app distribution.

Mobile 100
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Marketing’s Technical Liberation

Tom Tunguz

Product and engineering teams are inseparable and at the core of most startups. One degree removed, sales and customer support teams ply the voice of the customer to influence product and eng. Of the five teams in a startup, marketing teams tend to have the least influence because traditional product marketers must influence others to enact change. Marketing works with product and engineering to update branding and communication within the product.

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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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The Fundamental Challenge of Your Startup’s First Hire: Leading and Learning at the Same Time

Tom Tunguz

A team of founders who had just made their first their first hire asked me about culture and on boarding. How do they go about managing people? How do they maintain the values of the business? The underlying question of successful management is: How can founders lead and learn at the same time? I think a bastardized version Tolstoy’s well-worn refrain is apt: Happy teams are all alike; every unhappy team is unhappy in its own way.

Startup 100
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Choosing a Content Marketing Strategy for Your Startup

Tom Tunguz

For bloggers and content marketers, choosing the right content syndication tools to distribute posts is critical to developing an audience. The author/marketer must balance four attributes: distribution, measurement, retention and brand. Table 1: Balancing Syndication Tools Attributes. Channel. Distribution. Measurement. Retention. Brand. RSS. Poor : only one subscriber.

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The Seed Investment Patterns of Billion Dollar Startups

Tom Tunguz

Over the past few years, there has been a pronounced shift in the seed market. VCs now participate quite actively in the market. As a result, seed investment volumes have roughly doubled in the past year. But is the seed strategy working for startups and VCs? Do hugely successful businesses raise seed capital? Do those businesses include VCs in their seed rounds?

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The Founder’s Null Hypothesis

Tom Tunguz

Credit: xkcd.com. Over breakfast, I caught up with a close friend, an entrepreneur who is exploring a number of ideas for his next venture. He and his co-founder want to test their way to success with the Lean Startup Model. But they have added a twist to the Lean Startup process I call the Founder’s Null Hypothesis. Here’s how it works: First, this entrepreneur assumes each of his ideas will fail - the null hypothesis.

Startup 100
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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Cohort Analysis for Startups: Six Summary Reports to Understand Your Customer Base (With Code)

Tom Tunguz

Cohort analysis provides deep insight into customer bases because cohorts expose how customer accounts grow, evolve and churn. Plus, cohort analysis provides a framework to evaluate product releases, marketing pushes and advertising campaign performance. The Six Cohort Reports I Use to Understand Trends. Below is a list of the six reports I create when analyzing cohorts.

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Anticipatory Computing: The Next Big Thing Is Enabling Laziness

Tom Tunguz

Control4’s IPO last week and Nest’s massive success mark the beginning of mainstream, useful connected devices. In the decade to come, the most successful will be united by one common characteristic. They will anticipate our needs and make us lazier. Living is hard work. So many things to remember, like buying milk on the way home tonight. Plenty of software has been written to help us manage our daily torrent of to dos.

Startup 100
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The 3 Different Strategies of Venture Funds

Tom Tunguz

As I wrote about in a post on aligning founder and VC incentives , it’s important for entrepreneurs to understand their own ambitions and the ambitions of investors. The most important part of that is understanding the financial motivations and the dynamics of the industry VCs face. Typically, VCs adopt primarily one of three strategies with a fund [1]: Small fund , small ownership positions, many investments in markets that will consistently generate sub-$100M acquisitions.

Strategy 101
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Analyzing Twitter Ad Performance for the Last 9 Months

Tom Tunguz

I’ve been promoting my Twitter account since October 2012 in effort to better understand social media content marketing and to promote that great vanity metric, Twitter follower count. At the outset, I promoted my account and links to blog posts. I prize followers more than one time visits to a blog, because the long term marketing relationship provides many chances to bring someone to my blog.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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The Series A Is Overloaded

Tom Tunguz

There’s a concept in computer programming called operator overloading that neatly describes the current Series A investment market. Overloading means using the same code for two very different purposes depending on inputs. For example, a programmer could redefine the + function so that instead of adding two numbers, the function would multiply the numbers if one of the numbers was negative.

Finance 100
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Announcing Redpoint’s $16M Series A Investment in Looker

Tom Tunguz

Big data technologies like Hadoop, HBase, Redshift, Vertica and others store ever greater quantities of data. As the capacity to store this data increases, so does the importance of extracting value and insight from it. Big data adoption is a four step process : generate data, store data, hire specialists to analyze the data, and finally democratize data exploration.