Tue.Nov 07, 2023

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Customer Engagement Marketing for SaaS: Definition, Strategies, and Examples

User Pilot

In SaaS, acquiring customers through marketing is not enough for sustainable growth. That’s why customer engagement marketing is an essential pillar, as it provides the building blocks for making customers stay, engage , and eventually become loyal advocates for your product. That said, we’ll go over how to build a strong customer engagement strategy that cultivates trust and unlocks product growth.

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How a Smooth Call Center IVR Decreases Employee Turnover

The Daily Egg

Imagine you’re a call center agent, and your whole day is spent answering the same question again and again and again from. The post How a Smooth Call Center IVR Decreases Employee Turnover appeared first on The Daily Egg.

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No, Most “Pretty Good” Sales Reps Can’t Just Sell Any SaaS Product

SaaStr

Dear SaaStr: Can great SaaS salespeople seamlessly switch between industries? No. They can’t, unfortunately. Well, the very best can — up to a point. And even there they have limits. A few learnings over the years: Only the very best reps can sell something more complex or harder to understand than the prior products they’ve sold. They just tend to melt when they have to sell a much more complicated product.

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Ring.io Review

The Daily Egg

Using a cloud-based phone system is a great way for a small business to communicate with customers and for employees to talk. The post Ring.io Review appeared first on The Daily Egg.

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Navigating the Future: Generative AI, Application Analytics, and Data

Generative AI is upending the way product developers & end-users alike are interacting with data. Despite the potential of AI, many are left with questions about the future of product development: How will AI impact my business and contribute to its success? What can product managers and developers expect in the future with the widespread adoption of AI?

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How This Freelancer Made $300,000 in One Year—And Why She Chose to Scale Back

Buffer Resources

🖤 At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well.

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How to Generate Top-Shelf Content with Budget Constraints

The Moz Blog

Discover proven strategies to create high-quality content on a budget and tight deadlines. Turn constraints into opportunities for growth and innovation.

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What the new CFPB proposal could mean for fintech

Andreessen Horowitz

The CFPB published its proposed Personal Financial Data Rights rule, which could usher in an open banking shift.

Banking 106
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Appearance on Run The Numbers Podcast: A Startup CEO’s Guide to Board Meetings

Kellblog

I love writing and speaking about board meetings. Why? Because: They’re critically important. Board meetings can make or break careers. You get little to no instruction on how to do them. Most training for CEOs and execs is of the “throw them in the deep end of the pool and see if they float” variety. You don’t get much practice.

Startup 82
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The Worlds She Sees with Fei-Fei Li

Andreessen Horowitz

Fei-Fei Li, PhD, Professor in the Computer Science Department at Stanford University, and Co-Director of Stanford’s Human-Centered AI Institute, joins Bio + Health founding partner Vijay Pande. In this candid conversation, Li unfolds her transformation from a young immigrant to an influential figure in AI. The conversation explores the birth of ImageNet, a pivotal step that bridged the gap between visual intelligence and accessible AI technology.

AI 81
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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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Exploring 30 SaaS Examples for 2023

Teamgate

In this comprehensive exploration of SaaS platforms, we delve into the diverse array of solutions that are shaping the future of business and personal productivity. From industry giants like Salesforce and Adobe Creative Cloud to innovative tools like Airtable and Monday.

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Sales Pipeline Mastery: Discover the Tools to Streamline Your Sales Process

Nimble - Sales

For small and medium-sized businesses (SMBs) and entrepreneurs, a well-managed sales pipeline is more than a strategic asset; it’s the backbone of your business. It can mean the difference between a thriving business and one that struggles to close deals. In this article, we will take a look at some popular sales pipeline management tools […] The post Sales Pipeline Mastery: Discover the Tools to Streamline Your Sales Process appeared first on Nimble Blog.

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How to Choose Between a Payment Facilitator (PayFac) and a Merchant of Record (MoR) for Your Business

Subscription Flow

The success of your business can be greatly impacted by your choice of payment processing model in the dynamic world of eCommerce and online business. To simplify the intricacies of payment processing, two well-known solutions have surfaced: Payment Facilitators (PayFacs) and Merchants of Record (MoRs). Business owners and entrepreneurs must comprehend the subtleties and distinctions between these two models if they want to maximise revenue and reduce operational hassles.

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The Pitfalls of Hiring Tech Talent (Software Developers) and How To Avoid Them

TurnKey Labs

Hiring tech talent, particularly software developers, can be a challenging task. It’s not just about finding someone who can code; it’s about finding the right fit for your team, someone who can bring your vision to life, and contribute to your company’s growth.

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How Embedded Analytics Gets You to Market Faster with a SAAS Offering

Start-ups & SMBs launching products quickly must bundle dashboards, reports, & self-service analytics into apps. Customers expect rapid value from your product (time-to-value), data security, and access to advanced capabilities. Traditional Business Intelligence (BI) tools can provide valuable data analysis capabilities, but they have a barrier to entry that can stop small and midsize businesses from capitalizing on them.

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Understanding the Benefits of CRM for Magazine Publishers Today

Subscription Flow

If you are a publisher of magazines, you may be wondering how to handle your subscribers’ relationships more skillfully. That is because ultimately, you want your readers to continue being satisfied, devoted, and interested in the writing of your magazine. But the question then arises: how can one accomplish that in a field that is cutthroat and evolving quickly?

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The Pitfalls of Hiring Tech Talent (Software Developers) and How To Avoid Them

TurnKey Labs

Hiring tech talent, particularly software developers, can be a challenging task. It’s not just about finding someone who can code; it’s about finding the right fit for your team, someone who can bring your vision to life, and contribute to your company’s growth.

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Rev up your consumption strategy with Zuora’s Mediation Engine

Zuora

Consumption-based pricing sounds easy—you just bill customers for the amount of your product or service they use, right? In reality, […] The post Rev up your consumption strategy with Zuora’s Mediation Engine appeared first on Zuora.

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ISO 27001 Requirements: Everything You Need to Get Certified

Scytale

By now, you’re probably well-aware of the fact that there’s no one-size-fits-all recipe for getting ISO 27001 certified. It’s not supposed to be easy. If it were, it wouldn’t have gotten its reputation for leading security standards. However, just because it’s complex doesn’t mean it has to be challenging. At least not if you have the right support and guidance on your side.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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How Generative AI Will Turn Traditional SaaS Models On Their Head with AWS VP of Generative Builders Adam Seligman

SaaStr

Within the next 12 months, Adam Seligman, VP of Generative Builders at AWS, believes there will be an inversion of SaaS. What does that mean? That many of the standard assumptions and ways of doing SaaS will change a lot. Adam has one core belief above all else — “You don’t have to be *this tall* to ride the rides. Anyone should be able to build any Cloud solutions they want.

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ISO 27001 Requirements: Everything You Need to Get Certified

Scytale

By now, you’re probably well-aware of the fact that there’s no one-size-fits-all recipe for getting ISO 27001 certified. It’s not supposed to be easy. If it were, it wouldn’t have gotten its reputation for leading security standards. However, just because it’s complex doesn’t mean it has to be challenging. At least not if you have the right support and guidance on your side.

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How To Sell Value and Quantify ROI with Ian Campbell

30 Day Leadership

In this episode, Nils welcomes guest Ian Campbell, author of " The Value Sale ," to discuss selling value and quantifying ROI in sales. They explore the concept of value and benefits using the example of selling alligators and delve into different levels of benefits. Ian emphasizes the importance of grounding benefits in numbers, focusing on the top two benefits, and reframing the conversation to make it more relatable and impactful.