The Marketing & Growth Hacking Publication

FEBRUARY 22, 2019

© Mathias De Wilde | storychief.io Blogging timeout! Can we all agree that content marketing is getting a bit out of control? At last count, a Google search of “types of formats of content marketing” yielded upwards of 105 types of content. TL;DR You’ll generate THREE TIMES more leads via blogs than through ads.

Content Marketing 40

Content Marketing Strategy Marketing Growth Hacking 40

OpenView Labs

MARCH 23, 2021

The goal is to fix the problem, not only to describe it,” Kim wrote in a blog post. “So This isn’t Trier’s first foray into diversity, equity, and inclusion (DE&I) work. From there she led teams at Goldman Sachs, Twitter, and Astra, and she also founded DE&I consulting firm Pathfinder. Why is #JustWork important to me?

Interviewing 97

Interviewing Leadership Compensation Engineering 97

OpenView Labs

JUNE 29, 2021

When it comes to selling and marketing software to developers, tried-and-true traditional B2B tactics just plain don’t work. After analyzing patterns in publicly traded companies and studying how developers buy software (hint: they don’t like to be sold to), we compiled our research into The Developer-Focused Go-to-Market Playbook.

Development 57

Development Marketing Sales Content Marketing 57

Baremetrics

AUGUST 29, 2021

The most sure-fire way to achieve rapid growth in your business is to make sure you’re marketing to the right people. If you’re not sure who could benefit from your services yet, casting a wide net and targeting a broad market is one path towards identifying them. Step 4: Action the insights you gained in marketing and R&D.

Outsourcing Services 124

Outsourcing Services Startup Interviewing Outsourced Development 124

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. If you enjoy our discussion, check out more episodes of our podcast. When it comes to making something people want, Hubert Palan always does his homework.

Strategy 225

Strategy Scale Systems Review Technical Review 225

Neil Patel

FEBRUARY 22, 2023

When you’ve compiled your list, add these keywords to: Blog posts Meta descriptions Social media URLs and website Online profiles and directories (like Google Business Profile and Yelp, etc.) Adding long-tail keywords to your blog content can attract the right type of customers. However, you could de scribe it another way.

Travel 81

Travel Strategy Social Media Technical Review 81

Chart Mogul

FEBRUARY 27, 2018

In this first episode I'm talking to Claire Suellentrop and Georgiana Laudi of Forget The Funnel -- both strong proponents of a more holistic approach to modern SaaS marketing. Given that both Gia and Claire are seasoned veterans in the world of SaaS marketing, I’m inclined to listen. ” GetUplift blog – Talia Wolf.

Sales Hiring 69

Sales Hiring Technical Review Marketing SaaS 69

Intercom, Inc.

OCTOBER 1, 2020

Sales, marketing, finance, support, and R&D all use the roadmap for different thing. Sales want to sell it, marketing needs to plan for it, finance needs to model it, support needs to be able to explain it, and R&D needs to be excited about it. If you enjoy our discussion, check out more episodes of our podcast.

VP of Engineering 165

VP of Engineering Sales Hiring Underperforming Technical Team Engineering 165

Intercom, Inc.

OCTOBER 1, 2020

Sales, marketing, finance, support, and R&D all use the roadmap for different thing. Sales want to sell it, marketing needs to plan for it, finance needs to model it, support needs to be able to explain it, and R&D needs to be excited about it. If you enjoy our discussion, check out more episodes of our podcast.

VP of Engineering 165

VP of Engineering Sales Hiring Underperforming Technical Team Engineering 165

Kellblog

DECEMBER 27, 2021

McKinsey is producing some strong content on the future of work as is my friend Dan Turchin on his AI and the Future of Work podcast. If nothing else, and since this is something of BI-focused blog, Covid has taught us a lot about How Charts Lie. At this point perhaps for the wrong reasons (i.e., But back to our prediction.

Blockchain 143

Blockchain Technical Review Venture Capital Sales Hiring 143

SaaStr

NOVEMBER 28, 2021

This episode of the Official SaaStr Podcast is a special one as we’re celebrating reaching episode 500! From the very first episode with Tiago Paiva, Founder, and CEO of now $10B Talkdesk to Mark Roberge, our most downloaded podcast episode of all time , our podcast has been host to the very best in SaaS since 2016.

Scale 177

Scale Sales Hiring Sales Recruiting Scaling 177

SmartKarrot

MARCH 8, 2022

She has also hosted the very successful Customer Success Podcast and written the informative book called ‘The Customer Success Economy.’ Her blog posts continue to serve as a valuable resource for people who seek to understand and master customer success processes. Diana De Jesus. Amarachi Ogueji. Caroline Andreola.

VP of Engineering 21

VP of Engineering Customer Success Scale SaaS Payments 21

SaaStr

OCTOBER 22, 2020

As for Ryan, he has spent an incredible 9 years at Okta in numerous different roles starting with running the product marketing team before moving to run the marketing team, leading to his promotion to CMO close to 5 years ago now. How does the structure of your marketing team need to change with the evolution? Harry Stebbings.

Sales Hiring 166

Sales Hiring Scale Interviewing Technical Review 166

SmartKarrot

NOVEMBER 2, 2020

According to Marketing Metrics , the rate of success while selling to an existing customer is close to 70%, while the same for a new prospect is 5-20%. He is a professional marketer helping companies improve their efforts in marketing through blogging, books, videos, and public speaking. Reuben Yonatan, CEO, GetVoIP.

Retention 21

Retention Outsourcing Services Strategy VP of Engineering 21

Neil Patel

JANUARY 15, 2019

Digital marketing is going to change drastically in 2019. You already know that each year marketing gets more expensive and more competitive. One of the big reasons we are seeing digital marketing change so much is because of the adoption of new technologies. At least, until we can figure out how to solve this as marketers.

Marketing 112

Marketing Artificial Intelligence Technical Review Growth Hacking 112

ProfitWell

MAY 13, 2020

Listen wherever you get podcasts: How is the B2B SaaS market trending? ??7 We continue to see a steady increase in percent change in the market, in hopes of slowly climbing out of the hole that comes with a global pandemic. So that really got me onto the track of digital marketing and demand-gen. 7 day +0.85% | ??

Sales Hiring 98

Sales Hiring B2B Trends Social Media 98

SaaStr

AUGUST 19, 2022

Episode 583 of the podcast is an excerpt from the recording, and you can find the full transcript below. So the new sales leader is trying to figure out, can we go further up market? Everything at marketing plateaus. Jason recently opened up an AMA on Twitter Spaces to answer questions about how to scale faster.

Scale 203

Scale Sales Hiring Scaling VP of Engineering 203

Sales Hacker

NOVEMBER 15, 2017

Account-Based Marketing. AB Testing (or Split Testing) is an experiment involving two variants, usually for measuring and comparing market response to each. This sales glossary is meant to reduce ramp time for new reps that are getting immersed in B2B sales jargon for the first time. AB Testing. Account-Based Everything / Revenue.

Scale 99

Scale Payment Methods Sales Recruiting SaaS Payments 99

Sales Hacker

MAY 5, 2021

Listen to Hang Black’s podcasts to learn about the future of sales enablement or how to lead with empathy. RevOps leaders are talking about trends in the market, and how the move towards RevOps will change everything from marketing to sales development to post sales. Marketing automation. Building the right tech stack.

Scale 99

Scale Technical Cofounder Technical Advisors Sales Hiring 99