Clouded Judgement

SEPTEMBER 12, 2023

The 62 companies that I’ll discuss here (which is not an exhaustive list, but is still comprehensive) all reported quarterly earnings sometime between July 27th – September 8th. Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. net retention and CAC payback).

Cloud 169

Cloud Software Benchmarks Retention 169

User Pilot

OCTOBER 15, 2023

Conversion rate is one of the most important metrics to track in SaaS, and that’s why conversion rate optimization is an essential focus for growth in any business. TL;DR A SaaS conversion rate refers to the percentage of visitors who take a desired action on the website or in-app. What is the SaaS conversion rate?

SaaS Payments 102

SaaS Payments Payment Methods Payment Solutions Payments 102

Unbounce

MAY 29, 2020

How do you know that your hard-earned conversion rate is worth celebrating? Heck, how would you even know if a 30% conversion rate is any good for pages in your industry? Maybe you’re missing out on reaching your conversion potential without even knowing it. Introducing the 2020 Conversion Benchmark Report.

AI 145

AI Machine Learning Artificial Intelligence Benchmarks 145

SaaStr

FEBRUARY 14, 2024

The report provides a definitive overview of the customer success landscape and features insight from more than 1,200 CS leaders worldwide — making it the largest study in the industry for customer success. And when I talk with CEOs and Founders, I answer that CS has to report to you. What’s the next deal?

Customer Success 224

Customer Success Sales Hiring Scale AI 224

Tom Tunguz

NOVEMBER 21, 2019

released the State of Conversational Intelligence 2020. The report uses data from 5m sales and customer calls to benchmark sales team performance. There’s lots of great data in the report. Our portfolio company Chorus.ai Some of the data reaffirms rules of thumb. Other data points are surprising.

Benchmarks 201

Benchmarks Customer Success Sales Data 201

Intercom, Inc.

SEPTEMBER 22, 2022

At Intercom, our mission has always been to make internet business personal – and we think the key to creating those personal connections between businesses and customers is to facilitate conversational experiences. This New Wave explores emerging technologies in the Conversation Automation space. What is Forrester New Wave?

Machine Learning 104

Machine Learning Artificial Intelligence Scale Benchmarks 104

Unbounce

JULY 23, 2020

As part of our new Conversion Benchmark Report , Unbounce ran a survey of marketers, working in dozens of industries, in early 2020. How do our expectations line up with the insights revealed by a machine learning analysis of 19 million conversions ? How firm is the average marketer’s grasp on industry conversion rates?

Artificial Intelligence 145

Artificial Intelligence Marketing Benchmarks Machine Learning 145

Buffer Resources

MARCH 7, 2024

Spent $20,000 on a research report only to spin up a landing page, send an email blast, and publish a few press releases?    Unsurprisingly, you barely got any reach or leads for your report. These days, B2B companies are taking a social-first approach to distributing their reports, irrespective of their audience.

Social Media 106

Social Media Sales Recruiting Merchant Services AI Search 106

Kellblog

JUNE 17, 2023

Insight Partners recently published an excellent 2023 Sales KPI Report. Those who find SaaS benchmark reports as impenetrable as James Joyce. the mind of someone who spends far too much time thinking about SaaS metrics), as I read this report. Grab your copy and let’s go.

Scale 103

Scale Sales Benchmarks Metrics 103

User Pilot

NOVEMBER 26, 2023

Boosting and optimizing the conversion rate is vitally important for all product managers and savvy SaaS owners. In this article, we're going to: Set out how quantitative data analysis can lead to conversion optimization. How to leverage CRO analytics data to enhance conversion processes. Ready to make a start?

Data 100

Data SaaS Trends Churn 100

User Pilot

NOVEMBER 29, 2023

CRO marketing helps you dig into your existing assets to uncover ways to drive more conversions. Conversion rate optimization marketing helps to lower customer acquisition costs, increase customer lifetime value , and expand MRR. Average conversion rates in SaaS : Site visitors to free trial conversion rate: 8.5%.

Customer Lifetime Value 89

Customer Lifetime Value Marketing Benchmarks Strategy 89

Kellblog

JANUARY 7, 2024

Benchmarks are always useful, but you can’t make this decision based on them. Churn And, to CS’s chagrin, conversely. It may not be down — and it might well be up — because most companies reported increased churn in 2023. Is Or churn being above or below benchmarks. It’s

Customer Success 107

Customer Success Sales Hiring Benchmarks Churn 107

User Pilot

JANUARY 15, 2024

Key metrics to include in your dashboards include retention rates, user stickiness, monthly active users, conversion rates, customer acquisition costs, customer lifetime value, and monthly recurring revenue. Visualizing reports. Common view types for reports include charts, graphs, funnels, heatmaps, etc. What is it for?

Metrics 101

Metrics SaaS Customer Lifetime Value Retention 101

BetterCloud

APRIL 2, 2024

Contract negotiation : Fuel conversations with key insights into employee sentiment and usage levels. Monitoring and reporting : Regularly track and analyze SaaS usage data to pinpoint trends and potential areas for optimization, providing support to users to encourage maximum utilization. No SaaS application can hide from you anymore.

Technical Review 52

Technical Review Software Review SaaS Benchmarks 52

Kellblog

OCTOBER 30, 2022

One of my new benchmarking themes is that people need to pay more attention to matching their benchmarks with their aspirations. Overall, this is a seminal report for SaaS companies. 2] As I said in a recent speech, it’s the difference between benchmark off all SAT test takers and Ivy League applicants.

Metrics 136

Metrics SaaS Benchmarks Churn 136

FastSpring

NOVEMBER 16, 2022

Out of the Park Developments quadrupled sales in South Korea — the fourth-largest video game market in the world — by localizing its benchmark game into Korean. In most of the world, once a buyer reached the web storefront page, Out of the Park saw a high conversion rate. How FastSpring Can Help You Sell Software Around the World.

Sales 98

Sales Benchmarks Pricing Branding 98

User Pilot

MARCH 26, 2024

Start creating user segmentation reports by booking a Userpilot demo today! Understand the effectiveness of certain paths, and discover the "happy path" that leads to most conversions. Userpilot's funnel analytics tool allows for funnel reports that show the efficacy of conversion funnels. Path analysis.

Artificial Intelligence 52

Artificial Intelligence SaaS Payments Payment Solutions Payment Services 52

User Pilot

MARCH 26, 2024

Start creating user segmentation reports by booking a Userpilot demo today! Understand the effectiveness of certain paths, and discover the "happy path" that leads to most conversions. Userpilot's funnel analytics tool allows for funnel reports that show the efficacy of conversion funnels. Path analysis.

Artificial Intelligence 52

Artificial Intelligence SaaS Payments Payment Solutions Payment Services 52

User Pilot

MARCH 26, 2024

Start creating user segmentation reports by booking a Userpilot demo today! Understand the effectiveness of certain paths, and discover the "happy path" that leads to most conversions. Userpilot's funnel analytics tool allows for funnel reports that show the efficacy of conversion funnels. Path analysis.

Artificial Intelligence 52

Artificial Intelligence SaaS Payments Payment Solutions Payment Services 52

User Pilot

MARCH 26, 2024

Start creating user segmentation reports by booking a Userpilot demo today! Understand the effectiveness of certain paths, and discover the "happy path" that leads to most conversions. Userpilot's funnel analytics tool allows for funnel reports that show the efficacy of conversion funnels. Path analysis.

Artificial Intelligence 52

Artificial Intelligence SaaS Payments Payment Solutions Payment Services 52

User Pilot

MARCH 26, 2024

Start creating user segmentation reports by booking a Userpilot demo today! Understand the effectiveness of certain paths, and discover the "happy path" that leads to most conversions. Userpilot's funnel analytics tool allows for funnel reports that show the efficacy of conversion funnels. Path analysis.

Artificial Intelligence 52

Artificial Intelligence SaaS Payments Payment Solutions Payment Services 52

Andreessen Horowitz

MARCH 21, 2024

To clue founders into how enterprise leaders are making decisions about deploying generative AI—and to give AI executives a handle on how other leaders in the space are approaching the same problems they have—we’ve outlined 16 top-of-mind considerations about resourcing, models, and use cases from our recent conversations with those leaders below.

Generative AI 145

Generative AI AI Enterprise Artificial Intelligence 145

User Pilot

APRIL 26, 2024

Keap for tracking conversions and automating personalized messages to users. You want this tool to have a centralized dashboard or report to view your metrics in data analytics charts , but also see progress toward goals. Use reports to share actionable insights with stakeholders. Dashboards for customer data analytics.

Software Review 81

Software Review Software Scale Systems Review 81

SaaStr

MARCH 17, 2020

Sendoso previewed the 2020 direct mail and gifting trends from their upcoming “State of Sending” report, scheduled for release on March 31. Head over to Sendoso’s website to read up on the soon-to-be-released “State of Sending” report. According to Blissfully’s report: The typical mid-market company uses 185 different apps.

Sales Hiring 190

Sales Hiring Scale Payment Features Marketplace as a Service 190

Intercom, Inc.

DECEMBER 8, 2020

Ticket volume or total conversations. Monitoring the total number of conversations your team has had during a specific period can generate powerful insights regarding the quality of your support service. When reviewing this metric, remember to consider the nature of the conversations being held. Conversations per agent.

Customer Support 211

Customer Support Metrics Technical Review Scale 211

Unbounce

MAY 15, 2020

Just last year, almost a quarter of small businesses reported that finding the time and resources to focus on marketing is their top challenge. We all know that optimizing for the highest conversion rate is vital, but the act of actually improving campaigns often takes a back seat. For some, it’s the lack of time.

Artificial Intelligence 144

Artificial Intelligence Marketing Machine Learning AI 144

User Pilot

MARCH 14, 2024

Enhanced conversion rates and user satisfaction. Funnel analysis – to visualize user conversions and drop-offs at key stages in the journey. Paths – to visualize all the events leading up to or following a conversion. Enhanced conversion rates and user satisfaction. Trends analysis – to track key metrics over time.

Software Review 52

Software Review Technical Review Pricing Retention 52

User Pilot

MARCH 14, 2024

Head to the “Usage over time” chart in the Analyze section for an overview of different events, user behavior, and conversion rates. Heap’s funnels Setting up and monitoring conversion funnels is a crucial part of improving the customer experience and driving product adoption. Heap provides numerous filters for these events too.

Technical Review 52

Technical Review Software Review Systems Review Pricing 52

Unbounce

DECEMBER 2, 2020

So, of course you’re constantly looking for ways to shrink the workload—and that includes beefing up your landing page copywriting skills to maximize conversions. Approached with these tips in mind, every element of your landing page copy can be an intentional play towards winning more conversions. Tip #5: Use statistics strategically.

Benchmarks 145

Benchmarks Branding Banking Finance 145

Baremetrics

AUGUST 6, 2021

Stripe is a payment processing company but is also used to create reports. Close to 2 million websites use Stripe reports and the company holds a 18.54% market share in the payments processing category. Of course, media buzz alone shouldn’t convince you to use Stripe (or any other reporting and analytics platform).

Payment Services 98

Payment Services Payments SaaS Payments Payment Methods 98

User Pilot

MARCH 14, 2024

Enhanced conversion rates and user satisfaction. Similarly, you can use the Funnel chart to compare conversion rates for different cohorts and understand user behaviors/properties that lead to desired outcomes. Funnel charts for an overview of how conversion rates change between different events and where users drop off.

Technical Review 52

Technical Review Software Review Pricing Underperforming Technical Team 52

User Pilot

JUNE 30, 2021

What is the average SaaS conversion rate from a free trial? Is my trial-to-paid-conversion rate good? The average conversion rate from your SaaS free trial has a big impact on your product’s growth and blindly f ollowing benchmarks is not the best way to focus your efforts. What is a free trial conversion rate?

Benchmarks 98

Benchmarks SaaS B2C Software Review 98

OPEXEngine

AUGUST 23, 2022

Our August SaaS conversation focused on high performance in R&D, with OPEXEngine CEO and Founder Lauren Kelley hosting Bain Expert Partner Rob Levy for an energizing discussion on this critical topic. R&D Spend as a % of Revenue Benchmarks. Top R&D KPIs Every SaaS Company Should Track & Benchmark.

Outsourcing Services 59

Outsourcing Services Technical Review CTO Coach Software Review 59

Unbounce

JUNE 24, 2020

Machine Learning and Conversion Rate Optimization. When it comes to delivering more conversions from your landing pages, A/B testing is still very effective. Sure enough, it turned out that we could drive higher conversion rates beyond what would ever be possible with a one-page-fits all system.

Artificial Intelligence 145

Artificial Intelligence AI Search Machine Learning Marketing 145

User Pilot

MARCH 14, 2024

Must have features of funnel analysis tools When considering a tool for analyzing your user behavior through conversion funnels , here are the features to look out for: User segmentation : To detect behavioral patterns amongst common groups and segment users by shared characteristics like user roles or JTBDs. Properties section on Heap.

Technical Review 52

Technical Review Software Review Pricing Underperforming Technical Team 52

User Pilot

OCTOBER 15, 2023

Trend analysis reports help you make data-driven decisions that boost SaaS performance metrics such as user activation, product stickiness, and retention. To create a trend report, define the relevant metrics for your analysis, use cohorts for relevant insights, set the specific period, and visualize trends over time.

Trends 101

Trends SaaS Technical Review Retention 101

User Pilot

MARCH 14, 2024

TL;DR When considering a tool for analyzing your user behavior through conversion funnels , here are the features to look out for: User segmentation : To detect behavioral patterns amongst common groups and segment users by shared characteristics like user roles or JTBDs. This helps in improving the user experience and conversion paths.

Software Review 52

Software Review Technical Review Pricing User Experience 52