Neil Patel

SEPTEMBER 21, 2020

Research from Demand Metric shows content marketing costs 62 percent less but produces three times as many leads as traditional marketing. Content marketing can generate huge amounts of traffic, leads, and sales for your business. The 8 Best Content Marketing Companies of 2020.

Content Marketing 134

Content Marketing Technical Review Marketing Banking 134

User Pilot

JANUARY 26, 2024

If you’ve been in the SaaS space for a bit, you must have heard about product-led growth strategy or product-led sales. But what about product-led content marketing? More importantly, we show you how to implement it in your organization and share some examples of excellent product-led content strategies.

Content Marketing 52

Content Marketing Marketing Social Media Education 52

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. So I’m currently working at 360Learning as Director of Content. Ideally, this wouldn’t be a conflict.

Content Marketing 118

Content Marketing Innovation Scale Marketing 118

Ryan Berg

JUNE 26, 2019

What’s really working in SaaS content marketing in 2019? I wanted to go beyond best practices, and look at how the fastest growing SaaS companies are using content right now.

Content Marketing 105

Content Marketing Marketing Data SaaS 105

Net-Results

MAY 26, 2021

Because for a long while I’ve worked at a B2B SaaS business and a lot of my focus has been on content marketing. What is content marketing? The short answer is, of course, that content marketing is very important for Business-to-Business (B2B) marketing.

Content Marketing 98

Content Marketing B2B Marketing Business 98

SaaStr

MAY 16, 2024

On the first episode of the Angles and Insight podcast, SaaStr Founder and CEO Jason Lemkin chats with Zapier CEO Wade Foster about the future of B2B SaaS in 2024 and beyond. He is a top VC in the industry and runs SaaStr, the largest SaaS event in the world. Zapier was last valued at over $5B.

Sales Recruiting 222

Sales Recruiting AI Search B2B Sales Hiring 222

SaaStr

AUGUST 24, 2021

Q: What are the best marketing techniques for an early stage SaaS startup? It could be content marketing. They will market for you for free — just slowly. But they are the best marketers of all. In the end, 30%-80% of new leads for most SaaS companies come from word-of-mouth and similar referrals.

Scale 333

Scale Startup Marketing SaaS 333

OpenView Labs

JULY 6, 2021

The way that people make buying decisions for SaaS follows a relatively predictable pattern. They hire more people to own the function, start experiencing workflow or process issues, and eventually someone is tasked with finding a SaaS solution to alleviate the pains everyone’s experiencing. One person builds out a new function.

Content Marketing 95

Content Marketing Revenue Strategy Marketing 95

Tom Tunguz

MARCH 2, 2015

A few weeks ago, I joined Mike Volpe, CMO of Hubspot, on the Growth Show where we had a great time talking about a few SaaS topics. A few listeners to the podcast picked a line from that podcast that I think is a really important point for content marketing. Content marketing value compounds.

Content Marketing 152

Content Marketing Marketing Banking Investment 152

Chart Mogul

JULY 2, 2019

Content marketing is becoming harder. We asked Sujan Patel to walk us through the content marketing trends that will help you succeed in the rest of 2019. Sujan is a partner at Ramp Ventures and has over 14 years of marketing experience. The Content Marketing Institute’s most recent research is also revealing.

Content Marketing 108

Content Marketing Marketing AI Search Trends 108

Tom Tunguz

MARCH 14, 2017

I once asked a VP of Marketing at a top SaaS company how she thought of content programming. What is the right type of content to create? She replied with a brilliant little insight, “I look at way the best content marketers in the world do it. The same ideas apply in SaaS. I asked her.

Content Marketing 109

Content Marketing Marketing Entertainment Acquisition 109

SaaStr

SEPTEMBER 14, 2023

Whether you’re just starting out in SaaS or have a successful SaaS startup, founders and startup teams can learn a lot from those who have found success in the industry through its ups and downs. How to increase sales in SaaS? But, back to critical hires for your Saas company. Content marketing is so important.

Outsourcing Services 197

Outsourcing Services Sales Hiring Scale Sales Recruiting 197

SaaStr

DECEMBER 30, 2022

Dear SaaStr: What Should Be The Priorities of SaaS Founders During The Early Stages? There is too much to do in SaaS — sales, customer success, product, engineering, demand gen, etc. Content Marketing? Understand the Market Better. Most founders don’t understand their markets well enough in the beginning.

SaaS 233

SaaS Market Research Interviewing Content Marketing 233

Upscope

JUNE 1, 2021

This lessons learned series is part of our live SaaS resource list we're building while launching a new product. What one thing did we learn about doing content marketing was most important and why? It takes 6 to 9 months for some content to reach page 1 of Google. Writing good content can always pay off in the long run.

Content Marketing 52

Content Marketing Marketing Interviewing Strategy 52

Practical Advice on SaaS marketing

JULY 7, 2015

Content marketing isn't just a good idea. When it's done well, content marketing can boost visibility, enhance credibility, and generate inbound leads. There's a reason it's sometimes called "inbound marketing." There's a reason it's sometimes called "inbound marketing." It actually works.

Content Marketing 113

Content Marketing Marketing Education Acquisition 113

SaaStr

JUNE 22, 2023

More here: If You’re Going to Do a SaaS Start-Up … You Have to Give it 24 Months – SaaStr Picking cofounders that aren’t as committed. But they can challenge how you think about the market. More here: Planning to Do a SaaS Startup? At content marketing? App don’t sell — or market — themselves.

SMB 219

SMB SaaS B2C Interviewing 219

Tom Tunguz

APRIL 7, 2018

In SaaS, and on this blog, we use acronyms. Each time I write in SaaS slang, I receive an email from one or a few readers asking for a definition. A reminder that my content isn’t as effective as it could be. And you’ll earn the trust to be their guide, which is the goal of all great content marketing.

Content Marketing 165

Content Marketing Marketing Communication SaaS 165

How SaaS Works

OCTOBER 15, 2019

The How SaaS Works series simplifies the complex world of software-as-a-service (SaaS) into the practical fundamentals for anyone involved in SaaS. Introduction Content marketing combined with search engine optimization (SEO) sits at the top of the list of effective ways to generate leads for today’s best SaaS companies.

Content Marketing 45

Content Marketing Marketing SaaS Scale 45

How To Buy Saas

FEBRUARY 27, 2021

About Semrush What is the SEMrush marketing platform? SEMrush is an all-in-one toolkit for SEO, content marketing, competitor research, PPC and also allows you to master social media marketing. Here is the list of some of the tools available in SEMrush Content Marketing Toolkit. Start 7 Days FREE Trial.

Content Marketing 104

Content Marketing Payment Methods Social Media Marketplace as a Service 104

Ryan Berg

JUNE 26, 2019

What’s really working in SaaS content marketing in 2019? I wanted to go beyond best practices, and look at how the fastest growing SaaS companies are using content right now. I analyzed 15,729 pieces of content from the fastest growing SaaS start-ups and uncovered: Or jump to the insights now!

Content Marketing 52

Content Marketing Marketing Data SaaS 52

SaaStr

JULY 29, 2023

Dear SaaStr: None of The 3 SaaS Products I Developed Have Any Sales. You may not have product-market fit. But assuming you have … well — are you doing any marketing ? There are 100,000+ SaaS apps out there. Are you doing strong content marketing? Marketing takes time. What Am I Doing Wrong?

Development 182

Development SaaS Sales Content Marketing 182

Kalungi

DECEMBER 13, 2022

Content marketing , especially in B2B SaaS, has become a central part of modern business practices. Content marketing, being 62% less costly than traditional marketing while driving three times the amount of leads, has become many marketers’ go-to when it comes to engaging their audience and growing their business.

Content Marketing 52

Content Marketing Marketing B2B Engagement 52

Inturact

JULY 30, 2018

When implemented in the right way, SaaS content marketing can be one of the most powerful tools to build your product’s awareness and foster a devoted customer base that will ultimately comprise enthusiastic promoters of your message.

Content Marketing 48

Content Marketing Marketing SaaS Engineering 48

Inturact

JULY 1, 2018

I know, you’re wondering what on earth composting has to do with content marketing, much less SaaS marketing, but bear with me. Are you seeing the connection to content marketing yet? It’s nearly springtime, and if you’re a gardener like I am, you might be looking into composting.

Content Marketing 41

Content Marketing Marketing SaaS Construction 41

Inturact

AUGUST 22, 2018

The SaaS Marketing Journey -- that arduous road that sees newcomers to your business become active promoters of the products you offer -- is a complicated beast, to be sure. However, just because the tasks ahead pose a significant challenge to your SaaS business, it doesn’t mean that success is beyond your reach.

Content Marketing 52

Content Marketing Marketing SaaS Business 52

SaaStr

MARCH 29, 2020

But there are pockets of SaaS that are growing, and in some cases, significantly faster than before. We put out a thread here you can click on for a deep dive on 100s of SaaS openings from SaaStr CEOs: Are you hiring? Murray Resources is looking for a VP of Marketing with e-commerce background. — Jason ?InItTogether?

Sales Hiring 242

Sales Hiring SaaS SMB Content Marketing 242

SaaStr

JUNE 27, 2020

A little while back we put together some of the top sales & marketing mistakes SaaS companies and founders make, especially in the early days. Yes, Box is SaaS. If your head of marketing’s first actions are to hire a bunch of agencies, that’s the wrong person in SaaS. Outsourced content marketing.

Sales Hiring 363

Sales Hiring Scale Startup Marketing 363

SaaStr

AUGUST 16, 2022

We’d all love to run 100% PLG SaaS companies that magically self-replicate customers. But even there, to truly scale, they went more enterprise and built out a full enterprise sales and marketing function. The next 5 also always work, but you need someone in marketing that’s done them well before to own them: #1.

Scale 252

Scale Sales Hiring Marketing SaaS 252

How To Buy Saas

MAY 22, 2024

According to Gartner , over 70% of enterprises will adopt industry cloud platforms by 2027, up from less than 15% in 2023, highlighting the growing opportunity for SaaS businesses in the coming years. Therefore, to help you find the best partner, we analyzed 38 leading SaaS marketing agencies in the market.

Technical Review 40

Technical Review Scale Sales Hiring Marketing 40

User Pilot

JANUARY 17, 2024

Scaling SaaS is not for the faint of heart. This guide explores 15 practical strategies you can adopt when scaling your SaaS business. TL;DR Scaling SaaS refers to the capacity of a business to grow without compromising performance and quality. Optimizing your marketing strategy to cut costs.

Scale 86

Scale Scaling SaaS Underperforming Technical Team 86

Tom Tunguz

JANUARY 17, 2017

I imagine SaaS startups prefer chat to commenting in their content marketing efforts because the startup can exert tighter control over the prospect’s experience compared to a commenting platform. Since the chats are not public, readers cannot comment on each other’s ideas.

Content Marketing 100

Content Marketing Scale Marketing Startup 100

FastSpring

JULY 15, 2022

In a one-hour webinar, we covered the four main ways that SaaS companies handle global sales taxes. We also covered: What happens when SaaS companies don’t properly comply with tax regulations. Rachel Harding is the global tax director at FastSpring, handling tax compliance for SaaS companies in over 200 regions around the world.

SaaS Payments 130

SaaS Payments Payment Services Payment Solutions Payment Features 130

Tom Tunguz

FEBRUARY 16, 2015

If I were asked to create a content marketing strategy for a person or a business from scratch, I would craft a strategy with three dimensions: customer segments, customer lifecycle stage and content type. Market places cater to buyers and sellers. First, teams should vary content types. Mailchimp does this well.

Content Marketing 100

Content Marketing Startup Strategy Marketing 100

SaaStr

OCTOBER 22, 2021

Others are content marketing geniuses and build a mini-brand abnormally early. Today the best SaaS companies are scaling faster, so you may see material results faster. My point is Viral is a Medium and Long Game in SaaS. Just plan around that for your so-called “viral” SaaS app. But not usually.

Scale 263

Scale B2C SaaS Scaling 263

Inturact

SEPTEMBER 19, 2018

But businesses sometimes find that content marketing is just as challenging as marketing the product that the content is designed to sell. Content marketing should seamlessly drive customers to the product or service you're selling, not become just another source of stress for your business.

Content Marketing 62

Content Marketing Marketing Strategy Branding 62

SaaStr

JANUARY 17, 2021

In theory, many things can kill a SaaS startup after $4m-$5m ARR. In theory, many things can stop a SaaS startup after $4m-$5m ARR from getting to $100m. But I’ve now looked into almost 20 SaaS companies that stalled out somewhere in the $20m-$40m ARR range. It’s not market size. Most did not make it.

SaaS 363

SaaS Venture Capital Churn Branding 363

ProfitWell

OCTOBER 17, 2019

How can this NBC original teach us a ton about content marketing? Content marketers, welcome to the Good Place. Jay Acunzo from Marketing Showrunners is on our radar again, sharing how binge-worthy content leads to relationship building. And The Good Place. Your top subscription news. Name Your Price.

Content Marketing 73

Content Marketing Marketing Scale Consulting 73