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5 Challenges in Moving Upmarket and How to Overcome Them with Salesforce Ventures

SaaStr

As Managing Director of Salesforce Ventures, Nowi Kallen , shared at last week’s Workshop Wednesday, there are five main challenges of moving upmarket and tips to follow if you want to succeed at Enterprise sales in today’s macro environment. When you get to the phase of wanting to sell to Enterprise, it often breaks down at Enterprise needs.

Scale 197
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Thanks to BrainStorm, G2, G-P, Infinicept, and Laika for Sponsoring SaaStr Annual 2023!

SaaStr

Laika is an enterprise-ready compliance platform that lets growing companies compete on the same level as any large organization.

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Thanks to Bee, ChartMogul, Maast, SecureFrame, and StratusGreen for Sponsoring SaaStr Annual 2023!

SaaStr

Secureframe helps companies get enterprise ready by streamlining SOC 2, ISO 27001, GDPR, CCPA, PCI DSS and HIPAA compliance. And, as a wholly-owned subsidiary of Synovus Bank, a “member FDIC”, Maast can offer the security and stability that comes with Synovus’ proud 130 year heritage.

Payments 234
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The 4 Questions Startups Should Ask Themselves about Building with Generative AI

Tom Tunguz

Enterprise readiness will be an essential : ensuring buyers are safe from legal & compliance risks. Access to proprietary data provides a moat. Usage & distribution, like in classical SaaS, are likely the most sustainable & repeatable. AI Depth : what level of technical sophistication to bring into the company?

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Thanks to ChartMogul, ChurnZero, Cledara, Secureframe, and Verdane for Sponsoring SaaStr Europa 2023!

SaaStr

Secureframe helps companies get enterprise ready by streamlining SOC 2, ISO 27001, GDPR, CCPA, PCI DSS and HIPAA compliance. From discovery to purchasing, management and cancellation, Cledara is the All-in-One SaaS management platform that companies love.

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How to Scale a Platform and Ecosystem to $10B with Atlassian CRO Cameron Deatsch (Pod 611 + Video)

SaaStr

Scaling to satisfy customers’ demands depends on innovation and foresight combined with enterprise-ready technology and the right partners. The main driver behind this success is that from day one, Atlassian took a product-led self-service approach to enterprise software.

Scale 234
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The Impact of Generative AI on Software With Theory Ventures Founder & General Partner Tomasz Tunguz (Pod 650 + Video)

SaaStr

There are two approaches you can take with the platform layer: Developer Tool/API Managed Enterprise Service Large businesses will gravitate toward bespoke models to their specs. In the short term, more money will go toward managed enterprise services, but there is an opportunity for tremendous growth with dev tools and APIs in the long term.