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5 Great Marketing Sessions From SaaStr Annual 2021 with CMOs of Datadog, G2, Blackline, Marqeta and Dave Kellogg

SaaStr

These sessions from SaaStr Annual 2021 provide a window into what approaches best-in-class marketers in SaaS are taking today: . Intriguing Session Slides: Last but not least: Marketing SaaStr Session #5: “The How and Why of Category Creation and Leadership with BlackLine’s CMO”. Video: HERE.

Scale 337
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Why Every Startup Needs an AI Strategy

Tom Tunguz

When one email composer window autocompletes sentences, every email product will need to follow. How quickly users switch from one product to another depends on the category of software : the switching costs, the pain associated with a lack of the feature, or the loss in productivity without it. Every company will be an AI company.

AI 242
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The Top 100 Private Cloud and SaaS Companies Now Have an Average Valuation of $5.2 Billion

SaaStr

Fintech is the biggest driver, pulling away from all other categories. The amount of innovation in sales, marketing and CX SaaS products continues to exceed my expectations, when it seemed for a while this category had sort of stabilized: 30% of the Cloud 100 is international. But Sales & Marketing / CX is #2.

Cloud 308
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What You Need To Know About Venture Capital in 2023 with SaaStr CEO Jason Lemkin and Black Mangroves Founder and Managing Director, Arnaud Bonzom (Pod 661 + Video)

SaaStr

Lemkin recently asked what percent of public SaaS companies are new versions of existing categories. Instead of looking for trends, many VCs are looking for founders who see white space in a category because these categories will be re-invented again and again. The answer? What every investor is looking for is hyper growth.

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What’s New At WorkOS and What It Takes To Be “Enterprise-Ready” in SaaS with WorkOS CEO and Founder Michael Grinich

SaaStr

This is very different from PLG freemium because when you’re selling to developers, you’ve got to throw a lot of the typical SaaS best practices out the window. That’s unheard of in other SaaS categories. In a new category, you’d win the deals. Some are the same in terms of ease of use. And you should.

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Leverage Keyword Research for Product Naming

Neil Patel

The point is, you can also search your own product’s name or product category and see what keywords the top ranked results share. Ask yourself, what category does your product fall under? That’s why you should include as many of your category names in the name of your product whenever possible. Don’t be Ambiguous.

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What's in the latest Firefox update? 93 improves SmartBlock, debuts sponsored search suggestions

IT World

The majority of those vulnerabilities were in the "memory safety bugs" bucket, a category that covers a wide swath of memory corruption and memory leak flaws. Firefox 93 can be downloaded for Windows, macOS, and Linux from Mozilla's site.