Tom Tunguz

OCTOBER 31, 2023

Automated email generation, automated research, automated scheduling. A few notes on this analysis: First, not all software categories will grow 15%. Year Software Spending Growth 2022 10.7% Public cloud companies have demonstrated strength in the last quarter. Factor Delta in 2024 Software Spending +15% Inflation +3.7%

Headcount 201

Headcount Sales Hiring AI Cloud 201

Totango

JANUARY 3, 2024

We’re proud to have dedicated 13 years to cultivating best practices and expertise in the customer success software category. In November, Totango was named a Strong Performer in The Forrester Wave : Customer Success Platforms, Q4 2023 report by leading global research and advisory firm Forrester Research, Inc.,

Software Review 111

Software Review Scale Customer Success Innovation 111

SaaStr

JUNE 29, 2023

Sales & Marketing vs. Research & Development: Companies realize they’ve previously spent too much on sales and marketing and may want to shift the focus to research and development. Oates explains, “Software that supports critical infrastructure will continue to be purchased and renewed, year-over-year.” The bottom Line?

VP of Engineering 231

VP of Engineering Trends Cybersecurity Sales Hiring 231

SaaStr

APRIL 27, 2022

Category creation involves dreaming up a new suite of products that can sell via traditional channels or methods. Mark Ghermezian, the co-founder of Braze, takes us through his journey of reinventing a category and building Braze from an idea into a dominant player in the mobile lifecycle marketing space. Listen to your customers.

Outsourced Development 223

Outsourced Development Mobile Pricing Software Development 223

User Pilot

FEBRUARY 25, 2024

Five categories of potential customer reactions to new features. Kano model covers five feature categories: Basic features customers expect. Dr. Kano’s research challenged this. Dig into data from your competitive research, user behavior reports , and feature requests. Practical explanation of how it works.

Scale 102

Scale Data Analysis Development AI 102

SaaStr

DECEMBER 26, 2022

Amanda Malko is CMO at G2, a software marketplace and review site that reaches over 60 million buyers annually across 2000 software categories. In this session, she shares insights and trends from research conducted this year that can help software buyers and sellers make smarter decisions about software and the market. .

Software Review 187

Software Review Software Azure Cloud 187

SaaStr

MAY 9, 2023

*A word about category creation: If your startup is creating a new category, your initial objective will be to get the word out and explain to customers why they need your product and what problems it can solve. However, Gong research suggests that the golden listen/talk ratio is 57/43.

Sales 246

Sales B2B Consulting Investment 246

Baremetrics

DECEMBER 7, 2023

Benefits of using Expense Categories in SaaS The main expense categories for any SaaS company are: Cost of Revenue Research & Development Sales & Marketing General & Admin These four categories are the standard for describing costs and expenses of any SaaS company from Salesforce to Zoom to your startup.

Merchant Services 90

Merchant Services Startup DevOps as a Service SaaS 90

SaaStr

JANUARY 7, 2022

Have you ever had a sudden realization that you’re spending more on sales and marketing than research and development? Are you asking them to choose you from a sea of competitors, or are you trying to convince them to adopt a new, category-defining product? This question demands you understand what you are telling the buyer.

Sales Hiring 220

Sales Hiring Underperforming Technical Team Marketing Market Research 220

SaaStr

DECEMBER 9, 2020

Are there categories where outbound sales just doesn’t work? But: The 10,000th uncustomized mass “i came across you in my research” or “time for coffee?” Slow it down. “ABM it” Write 10 custom emails a day, that you research, and really shows how you can help.

Sales Hiring 355

Sales Hiring Outbound Sales Team AWS Engineering 355

SaaStr

SEPTEMBER 14, 2023

If it takes a month to research a category you don’t know about, you’re wasting a lot of time. Some categories of SaaS selling to normal people in the normal economy are doing pretty darn good. And then you have folks selling into heavily impacted categories. If you know what 800 customers want, you know what 8,000 want.

Outsourcing Services 200

Outsourcing Services Sales Hiring Scale Sales Recruiting 200

SaaStr

APRIL 25, 2021

Beth Toland, the Head of Experience Research at Asana, shares her tips for making your roadmap inclusive of customer needs and ways to use insights to improve your product development. Identify: Research the general pain points and needs around your target customer base. Now Needs: This category encompasses urgent, immediate fixes.

Development 166

Development Innovation Company Culture Consulting 166

SaaStr

SEPTEMBER 14, 2022

But you can’t base your business model purely on gut instinct: you need to understand the problem by conducting serious research. This research will tell you whether your “genius idea” is filling a real market gap and whether you’re disrupting or creating a new category. And if it’s the latter? Good luck!). Key Takeaways.

Scale 204

Scale Venture Capital Sales Hiring SMB 204

User Pilot

NOVEMBER 19, 2023

The right user research questions will help you collect relevant data about your target audience and make informed decisions to propel growth. TL;DR User research questions are quantitative or qualitative questions you ask users to uncover insights about their mental models, needs, behavior, and experience with your product.

Scale 95

Scale User Experience Interviewing Scaling 95

Neil Patel

DECEMBER 27, 2022

While many e-commerce owners focus on product home pages, it’s easy to neglect your category pages. When introducing SEO for your category pages, you aid their discoverability and encourage more traffic, which can increase sales. Tip 1: What Are Category Pages and Why Are They Important? Do your research. Sound good?

Social Media 91

Social Media Engineering Customer Lifetime Value Consulting 91

Andreessen Horowitz

MARCH 28, 2024

Historically, the key to building a successful financial services data company has been to extricate and analyze valuable but difficult-to-access resources like public filings, diligence materials, research reports, conference call notes, and news. In doing so, each built the beginnings of what are now category-defining businesses.

Data 125

Data Artificial Intelligence Scale Systems Review 125

Tom Tunguz

DECEMBER 27, 2021

Many investors extend the analogy by staffing a research arm. Will the quantum of capital and the headline valuation anoint the company the winner in its category? Secondaries are common for publicly traded companies, too; it’s customary to sell secondary six months after a startup’s IPO. link to 100x ARR).

Startup 259

Startup Strategy Marketing Entertainment 259

Andreessen Horowitz

MARCH 26, 2024

They weren’t living up to their potential and, as a result, there remains a huge category of repetitive processes that humans still perform manually. Together, they turned sophisticated ML research into differentiated, practical applications for non-technical business users.

Investment 126

Investment Healthcare AI Business Model 126

User Pilot

MARCH 27, 2024

HubSpot's combined navigation allows detailed content exploration within major categories through a hierarchical structure. So here are their main differences: Hierarchy : Primary navigation houses the most important categories or pages, while secondary navigation supports additional, often more specific content.

User Experience 104

User Experience Pricing Engagement Mobile 104

Buffer Resources

OCTOBER 16, 2023

If you define content pillars and create according to them, you can better control how you appear in search engines by creating to match certain categories and keywords relevant to your content.  Out → In: Start with broader terms that pique your interest, and drill down to find a niche within that broader category.

Social Media 117

Social Media Venture Capital AI Search Banking 117

Tom Tunguz

MARCH 1, 2021

Or a security researcher might identify a vulnerability in customer systems that violate the company’s SOC2 certification. The architecture enables SaaS companies to reimagine the largest categories of software and rebuild them to challenge the incumbents. A data scientist might develop a churn prediction algorithm.

Data 363

Data Machine Learning Artificial Intelligence SaaS 363

SaaStr

MARCH 1, 2024

For some context, Base10 is a research-driven investment firm focusing on companies automating the largest sectors of the real economy. By observing these segments, you can glean lessons if you’re building in the same category. Within these categories, you have platforms, infrastructure, and applications.

Generative AI 232

Generative AI Outsourcing Services AI Software Review 232

Intercom, Inc.

DECEMBER 22, 2022

We are delighted to announce that Intercom has once again been recognized as among the best solutions in a number of Customer Service categories in the newly released G2 Winter Reports 2023. Our Best Usability award for the Digital Adoption Platform category is a new one for the trophy case. Humblebrags.

Software Review 118

Software Review Systems Review Communication Software 118

IT World

NOVEMBER 1, 2022

This category includes deepfake content, text-prompted AI-generated “art,” virtual content in virtual reality (VR) and augmented reality (AR) environments, and other new content types. Many synthetic media tools started as obscure academic research or limited-beta online playthings.

Artificial Intelligence 130

Artificial Intelligence Business AI Trends 130

Clouded Judgement

APRIL 11, 2024

Every public company has a number of equity research analysts covering them who build their own forecasted models, which combine guidance from the company and their own research / sentiment analysis. The Data The data for this post was sourced from public company filings, Wall Street Research and Pitchbook.

Cloud 177

Cloud Software Azure AWS 177

User Pilot

JANUARY 9, 2024

The first step to identifying both users is conducting extensive research. This could be through primary research methods like surveys and interviews or secondary research methods like product usage data collection. The purpose of this research is to validate your design ideas and concepts early in the design process.

SaaS 93

SaaS User Experience Interviewing Data 93

SaaStr

NOVEMBER 4, 2021

” Fortunately, the always excellent KeyBanc Capital Markets (KBCM) 2021 SaaS Survey – which covers over 350 private SaaS companies across various stages and categories – provides a very rich data set to work from. Rule of 40 Drivers: Customer Segments + Categories. What Is The SaaS “Rule of 40”?

SaaS 255

SaaS Technical Review Benchmarks Azure 255

User Pilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Market Research 52

Market Research Outsourcing Services Marketing Outsourced Development 52

Intercom, Inc.

SEPTEMBER 22, 2020

Brian also shares HubSpot’s strategy for creating an industry-defining category that helped more than 86,000 customers in over 120 countries move from unwelcome outbound marketing to permission-based inbound marketing. Coining a category that disrupted an industry. Proven strategies for creating a transformative category.

Venture Capital 211

Venture Capital Advertising Communication Branding 211

SaaStr

APRIL 13, 2023

So one of my favorite categories to track and analyze in SaaS is project management. Diversity of vendors and customers. There are so many leaders that have IPO’d (Asana, Monday, Atlassian, Smartsheet , etc) and so many that will (Notion, Clickup, Airtable, etc.).

SMB 229

SMB Outsourced Development Enterprise Scale 229

Stax

DECEMBER 20, 2023

When you research payment solution providers , you’ll start hearing the term “interchange” used when talking about payments. Please note there are many other categories not covered in this table, including variations by card type, business type, whether the bank is regulated or exempt, and more. Regulated: 0.05% + $0.21

Payment Services 167

Payment Services Merchant Services Payment Methods Payment Solutions 167

Buffer Resources

MARCH 19, 2024

” There are several steps to optimizing your videos for search, all of which fall into two main categories. YouTube keyword research Keywords are words or phrases that people use to search for content. It’s best to do your keyword research for any YouTube content ideas you have before you make the video.

Social Media 108

Social Media Engineering Trends Engagement 108

Mucker Capital

NOVEMBER 8, 2023

Category: Defining the category of a company is a crucial strategic endeavor that significantly impacts its market position. Categories serve as groupings that determine where companies belong, shaping perceptions and understanding of the market. Defining desired peer associations guides strategic decisions.

Branding 98

Branding Startup Development Strategy 98

Kellblog

AUGUST 27, 2022

In extreme distillation, Play Bigger argues: Category kings (companies who typically define and then own categories in the minds of buyers) are worth a whole lot more than runner-ups. Therefore you should be a category king. Because it’s ultimately about value creation which is, after all, exactly what VCs do.

Strategy 136

Strategy Marketing Startup Customer Success 136

Buffer Resources

MARCH 23, 2023

However, if you prefer to have a broader focus and build a platform based on your personality and not any one category, then not niching down may be better for you. The TikTok creator shares, “You don’t have to eliminate niches or categories – but you shouldn’t hide behind them.

Consulting 122

Consulting Engagement Strategy Branding 122

Totango

MAY 19, 2021

These sites allow you to narrow down your search by categories like price, location, home type, number of bedrooms and bathrooms, etc. The six categories should all add up to a score of 100. Next, based on your research, give each platform a score depending on how well you feel they meet these requirements. . Customer 360.

Customer Success 106

Customer Success Software Review Technical Review Trends 106

Tom Tunguz

NOVEMBER 9, 2019

PMMs (product marketing managers) research the customer, craft the story of the product, produce content that relates the story, develop the launch plan for the product, coordinate the launch, engage the users and analysts, and product content to enable sales to sell. Product marketers are responsible for bringing a product to market.

Scale 223

Scale Startup Sales Recruiting Sales Hiring 223