Remove category asset-management-software
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The Top Sectors of Web3 in 2022 by Revenue

Tom Tunguz

With the summer of Defi behind us and a new year for web3, I wondered which categories of web3 startups generate the most revenue. Gaming, Wallets, Infrastructure, Consumer Apps, Insurance and Asset Management chart negligible share. L1 revenue will remain dominant but other categories will wrest share. Revenue Share.

Payments 363
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My Mental Model for the World of Crypto

Tom Tunguz

There are six key categories of players. Asset acquirers - these include brokerages, custodial and non-custodial wallets, banks, asset managers, hedge funds, market makers, and lenders. They aim to acquire assets to plunge into the crypto ecosystem. Software spans many categories.

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The Web3 Marketing Stack: The Next Big Wave in Crypto

Tom Tunguz

The Analytics systems power Segmentation software. Once a marketer has understood the customer types, Segmentation software clusters users into different groups, some subset of which will receive Campaigns. Publishers running ads ensure they receive their fees through Attribution software.

Marketing 350
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30+ Founders and Execs Share Pricing and Billing Practices … That Just Weren’t Worth It

SaaStr

Account management it’s same work. Pricing too low can sometimes make sense in the earliest of days, but in the end, almost every SaaS category has a rough norm for pricing these days. .: “1 year contracts for enterprise software. Jason, ed.: The best VPs of Sales manage this well. Jason, ed. : Jason, ed. :

Pricing 279
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The Most Frequent Mishire in Startups

Tom Tunguz

PMMs (product marketing managers) research the customer, craft the story of the product, produce content that relates the story, develop the launch plan for the product, coordinate the launch, engage the users and analysts, and product content to enable sales to sell. They use software and tools to find potential buyers.

Scale 216
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Playing Bigger vs. Playing To Win: How Shall We Play the Marketing Strategy Game?

Kellblog

In extreme distillation, Play Bigger argues: Category kings (companies who typically define and then own categories in the minds of buyers) are worth a whole lot more than runner-ups. Therefore you should be a category king. Because it’s ultimately about value creation which is, after all, exactly what VCs do.

Strategy 136
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How Does Scaled Data Labeling Work With Marketing?

Neil Patel

The good news is data labeling is scalable when you work with the right data labeling software. Data labeling is the process of analyzing raw data and labeling it to provide context to machine learning software, algorithms, and end-users. The task is usually completed by a combination of software, processes, and people.

Scale 125