Kellblog

JULY 17, 2022

What does our brand stand for? What promise does our brand make? These are some of the questions that quickly come up when thinking about branding. In general, I think branding is a potential marketing rathole for startups, particularly early-stage ones. Do want to build a brand? Do want to build a brand?

Branding 132

Branding Startup Software Sales Recruiting 132

SaaStr

MAY 6, 2021

A CRO owns and directs the strategy over a company’s revenue cycle, but there’s not a set standard for operational or management decisions: in addition to sales and sales development, they might be responsible for customer success, lead generation and pipelines, and even marketing and brand development.

Sales Hiring 228

Sales Hiring Sales Recruiting Interviewing Revenue 228

Buffer Resources

SEPTEMBER 11, 2023

This is your street credibility and personal brand all rolled into one. Thanks to that hard work and consistency, I've established a personal brand grounded in credibility and respect, and grown my follower count to 45,000. The reality is that the best LinkedIn users are marketing machines. The ROI is insane.

Sales Recruiting 127

Sales Recruiting Sales Hiring Scale Social Media 127

SaaStr

JANUARY 21, 2020

Justin Welsh, former SVP of Sales at PatientPop explains how he started in SaaS in 2009 as the second sales hire at Zocdoc. Justin used Sales Culture to grow a successful PatientPop team to 140 employees and 55 million in revenue. Justin Welsh | SVP Sales @ PatientPop. I was a local sales manager or regional manager.

Sales Recruiting 254

Sales Recruiting Sales Hiring Scale Sales 254

SaaStr

MAY 14, 2023

Daniel, you grew to 3 million in ARR before you hired a VP of Sales. You had all the reps and SDRs reporting to you, managed it all yourself. How’d you manage all that? Daniel : We followed a lean start up approach to building our sales process. An engineering team and the sales team was me with a laptop.

Sales Hiring 226

Sales Hiring Sales Recruiting Scale Payment Methods 226

Tom Tunguz

JUNE 11, 2020

Recently, we welcomed Hollie Wegman to SaaS Office Hours to talk about marketing to developers. A recruiter in the audience submitted a question often discussed in startup boardrooms. And when I say pillar, I mean like a product marketing problem, a growth problem, or brand marketing problem. The full transcript is here.

Sales Hiring 248

Sales Hiring Sales Recruiting Product Marketing Acquisition 248

SaaStr

APRIL 7, 2021

Often folks they convince to once again be a VP of Eng or VP of Sales. The ones that will benefit from taking a risk on a less-proven team and brand. The sales leader that did well, but their startup still didn’t quite make it. A 50/50 mix is ideal in general for management (half promoted, half hired from outside).

Part-Time VPE 233

Part-Time VPE Sales Hiring Sales Recruiting CTO Hire 233

Sales Hacker

AUGUST 7, 2020

Fortunately, more organizers than ever before are consciously seeking out female sales experts for panels, presentations, and podcasts. At Sales Hacker, we’re serious about diversity, and for that reason, we’ve compiled a list of 530+ female sales experts to consider for your next event. Sales Development.

VP of Engineering 121

VP of Engineering Sales Recruiting Sales Hiring Payment Services 121

SaaStr

AUGUST 20, 2020

343: Kyle Parrish is the Head of Sales @ Figma, the company that helps teams create, test and ship better designs from start to finish. In Today’s Episode We Discuss: * How Kyle made his way into the world of SaaS and sales and came to be Head of Sales at one of the fastest-growing companies in Figma. What worked?

Sales Hiring 192

Sales Hiring Sales Recruiting Scale Technical Advisors 192

SaaStr

JULY 25, 2021

They talked about product adoption, sales alignment, freemium models and lessons they have learned throughout their successful SaaS careers. As two CEO who love the art of sales and scaling, this one really was special. Recruiting is easier, but the things that don’t change are customers don’t care.

Sales Recruiting 242

Sales Recruiting Sales Hiring Scale VP of Engineering 242

Sales Hacker

APRIL 30, 2020

What’s your approach when hiring sales reps? Companies often hire sales reps who have knowledge of, or even a passion for, the brand’s product or industry — which is great because it gives you a team of “walking brochures” who can spout off all the benefits of your product. The best training for new sales hires.

Sales Hiring 92

Sales Hiring Sales Recruiting Sales Underperforming Technical Team 92

Tom Tunguz

NOVEMBER 9, 2019

The question facing founders recruiting marketers is: which is the most important to prioritize? Marketing expertise falls into three segments: product marketing, demand generation, and brand marketing. Brand marketers are the third type of marketer who develops the market’s awareness of a company.

Scale 217

Scale Startup Sales Recruiting Sales Hiring 217

User Pilot

MARCH 21, 2024

User sentiment data regarding the positive and negative emotions the user experiences while interacting with your brand. Behavioral data delves into how ideal users make purchasing decisions and interact with brands. Demographic data includes characteristics such as age, gender, education, and job.

Sales Recruiting 103

Sales Recruiting Underperforming Technical Team Interviewing Social Media 103

User Pilot

APRIL 19, 2024

Applying insights from market research to product development and marketing strategies can significantly enhance business growth. Sharper marketing messages, savvy product development strategies, and an intimate grasp of both prospective buyers and existing customers’ preferences and needs. The outcome?

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

Sales Hacker

DECEMBER 8, 2023

Accordingly, the recruiting of beta customers and roadmap selling happen earlier, providing for customer quotes as part of the launch. Julien Sauvage (VP Brand, Content and Product Marketing at Clari ) explains that this is part of Clari’s playbook. Make sure your message lands. Keep it simple. “Do It’s showtime. Message amplification.

Sales Recruiting 99

Sales Recruiting Generative AI AI AWS 99

Sales Hacker

MARCH 30, 2023

If you’re new to sales (or don’t have an economics degree), decoding the sales compensation plan on offer can make your head spin. There are 3 key questions you must ask your hiring manager or recruiter when offered a sales role to maximize your earnings and career potential. Variable OTE. Quota attainment.

Compensation 74

Compensation Underperforming Technical Team Sales Recruiting Sales Hiring 74

Sales Hacker

NOVEMBER 17, 2022

If you’re looking to move up the ladder into a sales leadership role, your resume is key to getting your foot in the door. Related: 8 High-Paying Sales Jobs (And How to Get Them). In most cases, I prefer having these basic sections: Branding Title. Related: Secrets to Acing the Sales Interview: Tips From a Recruiting Leader.

Leadership 76

Leadership Sales Recruiting Sales Hiring Sales 76

Sales Hacker

OCTOBER 30, 2018

Welcome to Sales Hacker’s first-ever Influential Women in Sales list! In this exclusive list, we wanted to honor not just female leaders that promote their own sales platform (no shame in that!) They say “You can’t be what you can’t see,” and the sales floor is no exception.

Sales Recruiting 111

Sales Recruiting VP of Engineering Scale Sales Hiring 111

Sales Hacker

JANUARY 28, 2021

That idea might sound crazy, but it’s actually part of a new trend sales organizations are using to hit their revenue targets. Social selling is a way for sales professionals to use social media platforms to connect with prospects and start building relationships. LinkedIn Profile Tips for Sales Reps.

Sales Recruiting 119

Sales Recruiting Technical Review Sales Hiring Software Review 119

The Angel VC

APRIL 1, 2017

At the excellent SaaStr Annual 2016 conference about a year ago, a very experienced SaaS CEO said on stage that an internal recruiter can be a startup CEO’s secret superpower. Being willing to invest in an internal recruiter or talent manager (or more broadly, an HR person) early on requires pretty big balls a lot of confidence.

Sales Hiring 168

Sales Hiring Sales Recruiting Startup Software Review 168

Totango

MARCH 15, 2022

Develop attractive compensation packages to win top talent. When recruiting, start by reviewing your existing staff to see if you already have the talent you need. Work with your human resources department to develop standardized screening, interviewing, hiring and onboarding procedures.

Sales Recruiting 95

Sales Recruiting Customer Success Sales Hiring Scaling 95

Buffer Resources

MARCH 7, 2024

Apart from a large user base, here are a few other reasons this strategy is worth the investment: Position your brand as an authority Research reports are a massive investment.   As long as you repackage the data into digestible formats, it’ll pique the interest of the right audience, getting your brand’s name out there.

Social Media 105

Social Media Sales Recruiting Merchant Services AI Search 105

Neil Patel

AUGUST 31, 2021

In simple words, it’s a way to organically advertise your brand through high-quality content. If your brand is focused on relationships or if you’re targeting young singles, advertising on dating apps like Tinder can help you find your target customers faster. Would you immediately talk sales in their face?

Sales Recruiting 145

Sales Recruiting Social Media Advertising Underperforming Technical Team 145

Buffer Resources

SEPTEMBER 11, 2023

This is your street credibility and personal brand all rolled into one. Thanks to that hard work and consistency, I've established a personal brand grounded in credibility and respect, and grown my follower count to 45,000. The reality is that the best LinkedIn users are marketing machines. The ROI is insane.

Sales Recruiting 52

Sales Recruiting Sales Hiring Scale Social Media 52

Tom Tunguz

FEBRUARY 7, 2018

To have built a brand. To recruit 100 people. To have developed a longer term product roadmap. To answer these questions, the team must look beyond this today’s one-on-ones and this month’s engineering milestones this quarter’s sales pipeline. And in twelve months? To have raised capital.

Scale 232

Scale Scaling Sales Recruiting Startup 232

SaaStr

APRIL 7, 2022

We took the series A, interesting enough, the first executive hired by, thanks to the sales coaching, actually was marketing. We actually think it’s about where the customers are when it comes to our sales and customer success and then where our product development center should be. We do have a network of recruiters.

Sales Hiring 251

Sales Hiring Scale Sales Recruiting Outsourcing Services 251

SaaStr

JUNE 4, 2019

I actually worked in sales for five and a half years and that’s probably why I have tended to gravitate to B2B marketing. Worked as an AE and then a sales manager. Decided to go to business school, did that for a little bit and then came out in management consulting, a company. So, they’re a B2B piece.

Sales Recruiting 164

Sales Recruiting Scale Underperforming Technical Team Pricing 164

Sales Hacker

JULY 19, 2022

Celine, who transitioned from agency sales to SaaS, is the Vice President of Boardable. Join us for a great conversation about transitioning in sales and technology selling. Sometimes you have to take one step back to go two steps forward in sales. Sales is all about building internal relationships. powered by Sounder.

Sales Recruiting 82

Sales Recruiting VP of Engineering Sales Hiring Sales 82

Neil Patel

OCTOBER 20, 2020

Always make sure to talk with a sales representative and be as detailed as possible about your current and future situation to make sure they can handle everything you need. Do you need help for the foreseeable future or just for a one-off event like a round of recruitment? Types of services. Short-term vs. long-term.

Outsourcing Services 118

Outsourcing Services Outsourced Development Sales Recruiting Sales Hiring 118

Sales Hacker

NOVEMBER 3, 2020

At Sales Hacker, our Community Leaders help build relationships with our members. Add them to your network and give them a warm welcome, because you’ll be seeing them all over Sales Hacker in the coming months! WHY SALES HACKER? Sales Hacker provides a network of sales professionals dedicated to helping others in similar roles.

Scale 111

Scale Sales Recruiting Sales Hiring Sales 111

FastSpring

JULY 14, 2020

Control Recruitment. The most effective way to manage risk inside of an affiliate program is to stop it before it starts. It is also understandable if a proactive only recruitment plan may not be realistic. The percentage of returned sales from a partner is higher than your regular rate of returns. Monitor Activity.

Payment Methods 129

Payment Methods Sales Recruiting Payment Services Marketplace as a Service 129

SaaStr

APRIL 3, 2020

At Gainsight Anthony and the team developed a new playbook for B2B marketing that fueled the company’s growth from $0 to over $100M of ARR. If that was not enough, Anthony is also the author of Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love. How does Anthony feel about brand marketing?

Sales Recruiting 173

Sales Recruiting Sales Hiring Scale Branding 173

Neil Patel

SEPTEMBER 3, 2021

Experts believe as much as 80 percent of recruiting will remain virtual for the foreseeable future , and the early stages of the recruitment process are ideal for the online medium. With Paradox, you get a mobile-first recruitment experience that uses AI to put the candidate first. Develop a Marketing Plan.

Sales Recruiting 138

Sales Recruiting Social Media Sales Hiring Marketing 138

SaaStr

JULY 9, 2019

Giraffe is a mobile job matching platform that helps medium skilled workers get access to opportunities and helps businesses to recruit staff faster, and easier, and more affordably than any other way. So you can see how technology’s starting to play a very important role in development of Africa. I’m from South Africa.

Scale 159

Scale Sales Recruiting Scaling SaaS Payments 159

User Pilot

JANUARY 8, 2024

This article shows you some of the most effective tools you need in the product development process. Participant pool : Recruit users from a diverse pool of over 200,000 individuals across various demographics and locations. Persona development : Visually build user personas with photos, quotes, and key characteristics.

Sales Recruiting 52

Sales Recruiting User Experience Pricing Trends 52

Buffer Resources

OCTOBER 9, 2023

Legal challenges could potentially affect X's branding or operations. Stay updated on legal developments that could impact X's platform policies or branding. This indicates a shift in the value of traditional education versus continuous learning and skill development.

Social Media 82

Social Media AI Search Subscription Payment Features 82

Sales Hacker

APRIL 17, 2018

Big announcement out of the Sales Hacker camp today. I’d dropped a note about a very exciting launch from Sales Hacker on our yearly recap and roadmap post last quarter. I’m thrilled to announce that the Sales Hacker Podcast is now live! Everything You Need To Know About the Sales Hacker Podcast.

Sales Recruiting 47

Sales Recruiting Sales Hiring Scale B2B 47