Buffer Resources

SEPTEMBER 26, 2023

And, to build up my business, I’ve been actively building my personal brand on social media for three years. Having just one of these personality traits is bad enough, but having both meant building a personal brand has been particularly difficult — but not impossible. As mentioned earlier, it wasn’t easy.

Social Media 117

Social Media Branding Management Entrepreneurship 117

Chart Mogul

JULY 2, 2019

Content marketing is becoming harder. We asked Sujan Patel to walk us through the content marketing trends that will help you succeed in the rest of 2019. Sujan is a partner at Ramp Ventures and has over 14 years of marketing experience. The Content Marketing Institute’s most recent research is also revealing.

Content Marketing 108

Content Marketing Marketing AI Search Trends 108

SaaStr

MAY 24, 2024

Lemkin expresses concern about the changing work ethic and loyalty of sales and marketing professionals, observing a trend of multiple job-holding and lack of commitment. Efficiency in writing: a five-minute rule Effective content marketing should be based on genuine insights and learnings, not solely on polished writing.

Sales Hiring 252

Sales Hiring Outsourcing Services Technical Review Scale 252

Buffer Resources

NOVEMBER 1, 2023

  It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.  I realized it was time for a personal brand pivot. Naturally, I put it to the experts.

Branding 95

Branding Social Media Consulting Content Marketing 95

Tom Tunguz

MARCH 2, 2015

A few listeners to the podcast picked a line from that podcast that I think is a really important point for content marketing. I said, “Content is one of the few forms of marketing that has a compounding return.” Content marketing value compounds. Evergreen posts often confer timeless advice.

Content Marketing 146

Content Marketing Marketing Banking Investment 146

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy. Overcome Content Overload.

Branding 143

Branding Scale Social Media SaaS 143

Neil Patel

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. So, she signed up with a full-service marketing and SEO solution with my digital marketing agency. Step 5: Unleash the Potential of Skincare Content Marketing. That’s the key.

Branding 138

Branding Marketing Social Media Technical Review 138

Buffer Resources

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. In this article, I will walk through three steps to use LinkedIn to build your personal brand with advice from me and others who have found success using it.

Branding 122

Branding Social Media Interviewing Engagement 122

Buffer Resources

APRIL 25, 2024

For one, there’s less competition because the cost of printing and postage scares some marketers away when you compare it to sending an email newsletter or posting on social media sites. That ability for your brand message to occupy physical space in someone’s home is unique and powerful.

Branding 91

Branding Social Media Advertising Acquisition 91

Inturact

SEPTEMBER 19, 2018

But businesses sometimes find that content marketing is just as challenging as marketing the product that the content is designed to sell. Content marketing should seamlessly drive customers to the product or service you're selling, not become just another source of stress for your business.

Content Marketing 63

Content Marketing Marketing Strategy Branding 63

Tom Tunguz

JANUARY 17, 2017

I imagine SaaS startups prefer chat to commenting in their content marketing efforts because the startup can exert tighter control over the prospect’s experience compared to a commenting platform. A brand is the sum total of all interactions a customer has with the business.

Content Marketing 100

Content Marketing Scale Marketing Startup 100

OpenView Labs

JULY 6, 2021

The buyer uses Google to reach third-party vendor sites to collect basic information and understand market landscape.” For those without a large, well-known brand presence: If you’re not discovered when the buyer or researcher is collecting basic information to solve their problems, you likely won’t come up later in the journey.

Content Marketing 95

Content Marketing Revenue Strategy Marketing 95

SaaStr

MAY 13, 2024

And by “you,” I mean your VP of Marketing. What does a VP of Marketing really do? Well … a lot of things: Brand and Corporate Marketing. Does stuff for the brand. In big companies, product marketing is closely tied to brand and market positioning, so is part of “marketing”.

Sales Hiring 233

Sales Hiring Marketing Branding Product Marketing 233

The Daily Egg

SEPTEMBER 15, 2021

Content marketing is in a state of surplus: there is too much supply of branded content and diminishing returns of audience engagement. Try Data-Driven Micro-Content appeared first on The Daily Egg. The post Want a Better Way to Engage Your Audience?

Engagement 278

Engagement Data Content Marketing Branding 278

Buffer Resources

JANUARY 15, 2024

Every seasoned B2B marketer has their own idea of what good content looks like — I know I do — but to get a broader sense of what separates good from bad, I wanted to ask around. " Short thinks brands need to spend more time and resources understanding their audience.  Interview them. Learn their language.

B2B 120

B2B Technical Advisors SaaS Payments Underperforming Technical Team 120

Unbounce

MARCH 12, 2020

This is something Kelsey Rostad, Marketing Manager at the design and marketing studio Banan , knew would be important for her client, Love Child Organics. Kelsey loved working with this organic baby food brand so much that she sometimes thought of them as a fast-growing child of her own. How do I introduce this food to my child?

Branding 144

Branding Social Media Acquisition Strategy 144

SaaStr

MAY 31, 2024

One of Jason’s superpowers is writing content in his head automatically. Many folks who generate content aren’t writers. They may be copywriters or content marketers, but they’re not writers. Passions are the way to go in content marketing. #5: What does a VP of Marketing do? The latter has.

Sales Hiring 231

Sales Hiring Sales Recruiting Marketing Scale 231

Aaron Beashel

SEPTEMBER 23, 2014

It was during one of the songs I don’t know that I realized content marketing is kind of like a rock concert. Let’s dig in to find out: You can’t always create epic content. I think one of the most over-used lines in content marketing is ‘create great content’. But what the hell defines great content?

Content Marketing 100

Content Marketing Marketing Leadership Social Media 100

Aaron Beashel

JUNE 1, 2014

I am a big fan of the Content Marketing being done by the guys over at Buffer. I think they create some great content and I have personally learnt a lot from them about happiness, productivity and other topics. How can I use content marketing to create behavioural change? Motivation.

Content Marketing 100

Content Marketing Marketing Scale Social Media 100

Incredo

FEBRUARY 15, 2019

Simply having a website or a digital marketing strategy will no longer cut it. Online competition between firms is on the rise and your marketing efforts should reflect that. We are a team of marketing experts and engineers that specialize in telling brand stories and innovating the growth of our clients.

Content Marketing 130

Content Marketing Marketing Innovation Engineering 130

Tom Tunguz

NOVEMBER 7, 2013

In almost every industry, startups and venture capital included, content marketing has become an essential tool for growth. But I’ve come to believe that to be successful, content marketing must further a business goal like increasing marketing qualified leads, brand building, or recruiting.

Content Marketing 110

Content Marketing Engineering Marketing Software Review 110

Tom Tunguz

AUGUST 18, 2013

For bloggers and content marketers, choosing the right content syndication tools to distribute posts is critical to developing an audience. The author/marketer must balance four attributes: distribution, measurement, retention and brand. Table 1: Balancing Syndication Tools Attributes. Distribution. Measurement.

Content Marketing 100

Content Marketing Social Media Strategy Marketing 100

Intercom, Inc.

JULY 29, 2020

The notion of storytelling has pervaded the marketing world as of late. Companies work to unlock the story of their brand , to tell the story of their target customers, use data to tell stories about their industry or provide further insights. The personality of your brand needs to permeate every piece of content”.

Content Marketing 271

Content Marketing Branding Engagement Trends 271

The Marketing & Growth Hacking Publication

MARCH 13, 2019

Your Content Marketing Business Model … The Choices You Have! Content Marketing Business Models are often misunderstood to be either Content Marketing strategy plans or Content Creation plans. Let’s see the ways this can be done … 2 Content Marketing Models based on your knowing?—?or

Business Model 40

Business Model Content Marketing Payment Methods Payments 40

Unbounce

JUNE 18, 2019

Instead of creating just one landing page in a Hail Mary attempt to target prospects, they broke down their services into several highly targeted pages: one for brides, for grooms, their registry, their branded partnerships—you name it. Then there’s Taylor Loren, Head of Content Marketing at Later. The result? And Aditya Bagri?

Branding 111

Branding Sales Hiring Underperforming Technical Team Acquisition 111

CloseSaaS

JUNE 24, 2020

Content marketing is more than just a tool for building brand awareness. It has the potential to be your key driver for conversions, if you're willing to invest time. Here's a guide to help you get started.

Content Marketing 52

Content Marketing Marketing Sales Branding 52

How SaaS Works

OCTOBER 15, 2019

Introduction Content marketing combined with search engine optimization (SEO) sits at the top of the list of effective ways to generate leads for today’s best SaaS companies. Anyone can create content, but not many are actually good at it. We figured out how to create content our target users not only wanted but often needed.

Content Marketing 45

Content Marketing Marketing SaaS Scale 45

SaaStr

APRIL 8, 2024

It’s not that Zero Cost Marketing is worthless. Examples of Zero Cost Marketing: Implementing a brand new PLG strategy overnight. And second, why is PLG a marketing strategy? Doing lots more content marketing. Great content always works. No done right (which is hard), it works. Hooray!

Marketing 265

Marketing Social Media Advertising Content Marketing 265

How To Buy Saas

JULY 8, 2023

In the world of software, the growth and success of a company are often determined by its ability to establish a strong brand. SaaS companies rely on their brand reputation to attract and retain customers, maintain customer loyalty, and stay ahead of the competition. However, building a strong SaaS brand is no easy feat.

Branding 40

Branding Sales Hiring Social Media Marketplace as a Service 40

Sales Hacker

FEBRUARY 5, 2019

We’re searching for a whip-smart, energetic, and extremely organized Content Marketing Manager to join our team and fill a crucial gap in our growing team. Why You’ll Love it: You’ll learn an incredible amount about sales and marketing, and you’ll work on creating amazing content with the best minds in the sales world.

Content Marketing 50

Content Marketing Management Marketing Sales 50

SaaStr

NOVEMBER 9, 2023

And, most importantly, infinitely stronger brands. Hiring a brand marketing firm. Get rid of this marketer. Outsourced content marketing. Hiring someone from Salesforce, Box, Twilio, etc. not only won’t save you. It’s a negative. Those companies are way, way too big. See last point. A bit more here.

Sales Hiring 239

Sales Hiring Scale Startup Marketing 239

Inturact

JULY 11, 2022

Content plays an important role in increasing brand awareness, boosting website traffic, and generating new business opportunities.

Content Marketing 52

Content Marketing Marketing SaaS Branding 52

Backlinkfy

SEPTEMBER 30, 2019

Engagement, Interesting Content Marketing Cases You have probably already acknowledged that social media presence is what every business needs. Investing in this marketing channel is popular for a reason. Who would say no to a gift from their favorite brand? She is an expert in social media branding and customer services.

Content Marketing 53

Content Marketing Social Media Marketing Business 53

The Marketing & Growth Hacking Publication

FEBRUARY 11, 2019

Leonardo da Vinci You don’t even need to be a 5-year-old to not understand what content marketing really entails. It certainly is a vast and complex branch of marketing. But it is one that has been around for as long as marketing itself. So what is content marketing as a 5-year-old would understand it?

Content Marketing 40

Content Marketing Growth Hacking Marketing Social Media 40

SaaStr

FEBRUARY 8, 2022

At the end of the day marketing is still “getting the word out” — just done with a lot of tools, systems, platforms and processes. But the playbook to do that varies based on the product, how mature the brand is, the space, and the skills of the marketer. Content Marketing and SEO. they will get out the word.

Marketing 288

Marketing Scale Content Marketing Consulting 288

The Marketing & Growth Hacking Publication

FEBRUARY 17, 2019

What I always tell brands during our first session. But the one point they all failed was about their content marketing strategy. You have a shoe brand? Create an Instagram and do pictures of the product in situation that matches the identity of the brand. Content is the new way to advertise without being and ad.

Content Marketing 40

Content Marketing Marketing Sales Hiring Social Media 40

The Marketing & Growth Hacking Publication

FEBRUARY 22, 2019

Can we all agree that content marketing is getting a bit out of control? At last count, a Google search of “types of formats of content marketing” yielded upwards of 105 types of content. Google likes blogging as a content marketing strategy (it’s true). © Mathias De Wilde | storychief.io

Content Marketing 40

Content Marketing Strategy Marketing Growth Hacking 40