Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth
SaaStr
FEBRUARY 7, 2024
At Gorgias, they focus on an outbound strategy that uses a system of signals or behavioral events gathered from the internet to guide their outreach. As a developer company selling to developers, they’d hire people out of boot camps to take on this role because they could answer technical questions and know the product better.
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