SaaStr

MARCH 30, 2023

Dear SaaStr: What Does a Typical Day Look like for an Account Executive at a SaaS Startup With Under $1m ARR? Most sales folks can’t do. Whichever founder was doing sales, likely thinks that may be the way to do sales going forward. But you can’t do founder-led sales yourself. Which it may well not be.

Startup 211

Startup SaaS Sales Hiring Sales 211

SaaStr

MAY 2, 2021

Many events like Coachella, Dreamforce, SaaStr Annual and more haven’t been produced since 2019 (!). We’ll have more on SaaStr Annual 2021 here soon. SEMA and other more traditional events are already on. Can’t we all close $1m deals on Zoom now? Even though the leads sure took a long time to close.

Cloud 277

Cloud Marketing Enterprise Pricing 277

User Pilot

APRIL 21, 2024

Wondering how to build a conversion path for your SaaS product or e-commerce site? And strengthens the relationship with the customer. Book the demo to find out more! A well-designed conversion path makes the buyer’s journey more intuitive. If so, you’re in the right place! Let’s get to it!

SaaS Payments 90

SaaS Payments Payment Services Payment Methods Payment Solutions 90

SaaStr

DECEMBER 5, 2023

By going upmarket, you can land bigger deals with more opportunities to upsell and lower churn. Most companies go upmarket to expand their TAM, land bigger deals, and find more opportunities. Going upmarket drives category leadership because you establish yourself as the company that the Fortune 500 logos use.

Scale 182

Scale Enterprise readiness compliance Enterprise 182

SaaStr

JULY 14, 2023

First up is a bootstrapped founder looking for advice in today’s market. In 2023, those people just want to work for a good CEO in a good company that pays well and get rid of the overfunded unicorn stress. It usually takes 3-4 years longer for bootstrapped founders to reach this point compared to venture-backed companies.

Sales Hiring 226

Sales Hiring Scale Customer Success SaaS 226

User Pilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Most companies use all 3 strategies to some extent. What is marketing-led growth?

Strategy 100

Strategy Marketing Social Media AI Search 100

SaaStr

MAY 27, 2021

For the past 10 years, I’ve been a sales advisor for the portfolio companies of early stage venture capital firm True Ventures. Although, in consultations with founders of many of these SaaS companies, I’m often caught by surprise to learn that they’ve made upward of a dozen hires, but zero are for customer-facing roles.

Sales Hiring 171

Sales Hiring Scale Venture Capital Sales 171

SaaStr

JUNE 6, 2022

In 2021, Plaid raised $425 million in Series D funding that boosted the company to decacorn status at a $13.4 In 2019, they also acquired Quovo, a company that focused on investment accounts, to make it easier for consumers to manage their investments. Plaid’s Current Relationship With Banks. billion valuation. The Early Days.

Banking 229

Banking Scale Acquisition Interviewing 229

Sales Hacker

OCTOBER 13, 2023

We are capping off a week in Nashville of go-to-market executive learnings, live music, and hot chicken. Some of the team have been at Pavilion ’s GTM2023 conference, a B2B SaaS conference for go-to-market executives. When asked who is rethinking their go-to-market strategy, around 60% of the room had a hand raised in the air.

Scale 98

Scale Sales Hiring AI Generative AI 98

SaaStr

OCTOBER 22, 2020

I’ve had several near-death experiences in my life, one being my own company. Imagine entering the most crowded software market in the world. We defied all market odds and became one of the fastest growing software companies ever, bootstrapping our way to $20M ARR. And it can work for you as well.

Sales Hiring 217

Sales Hiring Scale Engineering Product Marketing 217

SaaStr

SEPTEMBER 17, 2021

More on that here. Lean In Early With a Strong Lead on International Expansion — Even Now. Anjali’s top learning on going global is to lead in with a great GM and a small team in each key geo. Those of us who have run companies that do free, self-serve, and sales-driven all get this tension.

Enterprise 225

Enterprise Scale Sales Hiring Headcount 225

User Pilot

JANUARY 31, 2023

Have you ever used Customer Success Qualified Lead (CSQL) to drive product growth and increase your revenue? In this article, we’ll go over what a know what customer-qualified lead is, why it’s important to track them and how can this help increase revenue. What is Customer Success Qualified Lead (CSQL)?

Customer Success 95

Customer Success Revenue Software Review Strategy 95

Subscription Flow

DECEMBER 20, 2023

Navigating the bustling SaaS landscape without a reliable CRM system is similar to one being like a child who is attempting to learn a skill without the helpful guidance of a teacher. The majority of the time, SaaS companies are involved in business-to-business sales. Adopting new policies can be expensive and invasive.

Payment Solutions 59

Payment Solutions Payment Services Payments SaaS Payments 59

User Pilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. Its different stages.

Social Media 93

Social Media Sales Funnel Acquisition Retention 93

User Pilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. But how can you use it? The stage where a lead becomes a free trial user. Interest stage (ToFu).

B2B 104

B2B Development Team Review Software Review Marketing 104

User Pilot

MAY 8, 2023

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers.

Software Review 98

Software Review Outsourcing Services SaaS Sales Hiring 98

User Pilot

AUGUST 6, 2023

How do you calculate marketing automation ROI? More importantly, how can marketing teams maximize it? On top of that, our article: Defines what marketing automation is. Identifies the areas of marketing that you can automate. Introduces tools that you can use to automate your marketing processes.

Marketing 94

Marketing SaaS Social Media Onboarding 94

Buffer Resources

SEPTEMBER 11, 2023

This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. The reality is that the best LinkedIn users are marketing machines. What’s the true ROI?

Sales Recruiting 127

Sales Recruiting Sales Hiring Scale Social Media 127

Incredo

JULY 8, 2019

“The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself.”. Digital marketing agencies usually write about what a company will receive after partnering with them or why a company should choose their services over another agency’s services. Let’s dive in! #1

Outsourcing Services 200

Outsourcing Services Scale Outsourced Development Sales Hiring 200

SaaStr

OCTOBER 24, 2022

So selling, marketing and supporting them should be different too. As an API-first company, WorkOS focuses on selling primarily to developers. Twilio, for example, built a next-generation telecom through an API. According to Gartner, 98% of companies plan to use APIs in their business, either internally or publicly.

Underperforming Technical Team 173

Underperforming Technical Team Outsourced Development Development Part-Time VPE 173

User Pilot

MARCH 17, 2024

Are you tracking SaaS metrics without knowing how to make the analytics process easier? The 10 analytics dashboard examples include web, digital marketing, business insights, social media, product usage, customer journey , user behavior , user retention, knowledge base , and Net Promoter Score analytics dashboards.

Social Media 93

Social Media Data SaaS Scale 93

FastSpring

NOVEMBER 3, 2021

B2B lead generation is more than just presenting prospects with fancy features and benefits. Even though it wasn’t our fault, the delay meant this company might not be able to process existing subscriptions for several days — a poor way to start a relationship with a new software-as-a-service company.

Merchant Services 135

Merchant Services B2B Payment Solutions SaaS Payments 135

User Pilot

JULY 31, 2023

Looking to power up your retention marketing strategy? Everybody in SaaS knows it’s relatively easy to attract users. TL;DR Customer retention marketing aims to build quality relationships with customers to turn them into repeat buyers. Implement loyalty programs to strengthen customer relationships.

Retention 97

Retention Strategy Marketing SaaS 97

User Pilot

OCTOBER 21, 2022

Looking for customer relationship management examples to inspire your brand? After reading this article, you’ll see how a good CRM helps to cultivate healthy customer relationships that lead to higher engagement, loyalty, customer retention , and mouth-watering LTV. Automated customer service relationships.

Social Media 96

Social Media Management Scale Communication 96

Baremetrics

OCTOBER 12, 2021

All companies face significant challenges when it comes to finding qualified leads. of businesses struggle with lead generation. Your SaaS business needs a solid system for finding qualified leads and converting them to customers if it will survive and thrive. How can you track leads?

Payment Methods 98

Payment Methods SaaS Payments Payment Services Sales Hiring 98

ChurnZero

MAY 4, 2023

There’s a closely held growth secret among large B2B professional services firms, like consultants, accountants and law firms, that Customer Success Managers (CSMs) might appreciate: The more relationships a client has across a firm, the lower that client’s flight risk. We landed on a theme that made sense: a neighborhood.

Development Team Review 98

Development Team Review Technical Review SaaS Scale 98

SaaStock

MARCH 26, 2019

As we have showcased in previous pieces, there are many reasons to be excited about the Latin American SaaS ecosystem. Not only is the region producing superstar SaaS contenders, but the interest from local and international VCs is increasing. However, our interest goes beyond the current state of SaaS in Latin America.

Startup 210

Startup Artificial Intelligence SaaS Construction 210

Baremetrics

OCTOBER 10, 2021

Inbound marketing is the process of getting potential clients to find your company. Since this often happens before customers are considering a purchase, it is often aimed at both getting more visitors to your site and focusing the targets to get the right visitors to your site. Here too, Baremetrics can do all this for you.

Payments 98

Payments Payment Methods Payment Solutions Marketing 98

User Pilot

JUNE 5, 2023

The SaaS conversion funnel adapts the traditional marketing funnel to the unique B2B SaaS environment. The SaaS funnel was designed to help SaaS business owners navigate the tricky world of a high-churn, often oversaturated B2B market. Book a demo to learn how it can help you, too.

SaaS 81

SaaS Sales Funnel Customer Lifetime Value Acquisition 81

ChurnZero

NOVEMBER 4, 2022

With sweeping layoffs, forecast misses, and budget cuts in the news, there’s one question running through the mind of every Customer Success leader right now: What can I do to prepare my department for the impacts of the economic downturn? Difficult conversations lead to deeper customer connections.

Customer Success 98

Customer Success Scale SaaS Finance 98

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy.

Branding 143

Branding Scale Social Media SaaS 143

User Pilot

AUGUST 9, 2023

In this article, we’ll cover how to calculate retention rate, other key customer retention metrics, and how you can improve your retention rates. TL;DR Customer retention rate measures the percentage of customers a company keeps over a specific timeframe. You can achieve this through in-app surveys and detailed analytics.

Retention 98

Retention Customer Lifetime Value Churn Metrics 98

SaaStr

JUNE 7, 2021

As we gear up for SaaStr Annual 2021 in the SF Bay Area , we wanted to take a look back at some of our most iconic speakers and sessions from over the year, that we can still learn from today. But back in 2017, CEO and co-founder Peter Gassner joined us after Veeva had recently IPO’d with a market cap less than a tenth of that size.

Sales Hiring 333

Sales Hiring Underperforming Technical Team SaaS Headcount 333

Natalia Luneva

JUNE 2, 2021

Video marketing has developed into event marketing and now encompasses a much broader scope of content formats. From live Q&As to webinars and multi-day virtual summits, you can get as creative with your video format as you want. . I interviewed 10 SaaS companies asking them: Why they use event marketing in their strategy;

Scale 105

Scale SaaS compliance Education 105

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

Content Marketing 118

Content Marketing Innovation Scale Marketing 118

Sales Hacker

SEPTEMBER 22, 2023

Beyond meeting founders and LPs all day, I’m slowly eating my way through New York City. Hubspot recently released a blog on how to effectively optimize the freemium conversion rate; see link/visual below: 5 key steps in the process: 1. Take a more hands-on approach to inside sales. Anyway, let’s get into it.

Enterprise 87

Enterprise Scale Generative AI SMB 87

Incredo

NOVEMBER 21, 2019

Our today’s topic somehow evolves around this concept because we are going to write and talk about affiliate marketing. Precisely – about SaaS affiliate programs… SaaS partner programs entice both software providers and affiliate partners for various reasons: 1) SaaS products are usually low-cost.

SaaS Payments 139

SaaS Payments Payment Methods Merchant Services Sales Recruiting 139