SaaStr

SEPTEMBER 25, 2023

Theoretically, the relationship between sales and marketing should be easy –– after all, these teams are responsible for pulling in more business and increasing revenue. But the thing that we really need to ensure is that our sales and marketing teams are aligned on the core metrics.”

Enterprise 261

Enterprise Marketing Sales SaaS 261

SaaStr

JULY 22, 2022

The last few years have certainly tested marketers, but 2022 serves up a brand new array of challenges. In the eye-opening session, these marketing leaders discuss the market pulse, impactful branding, and strategies for the future. Economic Climate, Customer Behavior, & Market Trends. The Future of Marketing in 2022.

B2C 229

B2C Scale Marketing Sales Hiring 229

Buffer Resources

MARCH 21, 2024

If you’re publishing quality blog content, you’re also creating ideal content for LinkedIn — you just need to learn how to repurpose it. I’m Irina, a Growth and SEO Advisor, and I help companies grow their visibility with inbound marketing. and repurpose that content to increase my LinkedIn visibility.

Social Media 104

Social Media Engagement Branding Construction 104

SaaStr

JULY 3, 2023

Dear SaaStr: When Should You Hire Your First Demand Generation Marketer in SaaS? A deep dive on that and why here: I Hired My VP of Marketing at $20k MRR. Or just hiring a junior marketer to start to save a few dollars. My overly specific rough rule is about $20k in MRR. It Wasn’t a Week Too Early.

Sales Hiring 226

Sales Hiring Marketing SaaS Engineering 226

SaaStr

FEBRUARY 16, 2023

Dear SaaStr: How Does a SaaS Startup Break Out in a Crowded Market? Find one segment of the market to win in. Most SaaS markets are crowded today. But the thing is: As Bigger SaaS companies cross $100m in ARR, and then $1B in ARR, they stop focusing on smaller niches. But you might be able to do well there.

Startup 233

Startup Healthcare Marketing SaaS 233

SaaStr

FEBRUARY 2, 2022

With: – better management – fuel (capital) – innovation (features) – more awareness (marketing). After things start taking off, you’re really fighting two opposing forces — market pull and decay. Market pull is a wonderful thing. The market changes, e.g. to mobile, or AI, etc.,

Scale 217

Scale Sales Hiring B2C AI 217

SaaStr

AUGUST 23, 2023

Dear SaaStr: How Do You Price a SaaS Product in a New B2B Market? The post Dear SaaStr: How Do You Price a SaaS Product in a New B2B Market? I’ve lived it. It’s not as complicated or as hard as it sounds. It’s OK you are doing something different. Even if you are actually reinventing the wheel.

Pricing 202

Pricing B2B Scale SaaS 202

SaaStr

AUGUST 10, 2023

Dear SaaStr: How Can You Grow a SaaS Startup Without Spending a Ton on Sales and Marketing? 9 views 1 share The post Dear SaaStr: How Can You Grow a SaaS Startup Without Spending a Ton on Sales and Marketing? It’s hard but it can be done. appeared first on SaaStr.

Scale 225

Scale Venture Capital Startup Marketing 225

SaaStr

NOVEMBER 28, 2022

Dear SaaStr: What Are Some Signs That Your SaaS Marketing Programs Won’t Scale Well? The #1 flag your marketing efforts aren’t working is that you are spending too much — but importantly, in the aggregate. Most SaaS companies, once they have a mini-brand, start to get some amount of organic, “free” leads.

Scale 224

Scale Scaling Marketing SaaS 224

SaaStr

FEBRUARY 14, 2023

The current public market environment might look like a great SaaS crash for many people. As things appear to slow, how do we get back to the fundamentals, find the things that are great about SaaS that are measurable, and help people see the value in your business? Why is this market different than others?

Metrics 214

Metrics Marketing SaaS SMB 214

User Pilot

JULY 13, 2022

Do you follow any product manager blogs? In our article, we introduce 20 of our favorite product manager blogs that every product pro should follow, regardless of their experience. Product manager blogs offer practical advice and help you expand your product management knowledge. Our favorite product management blogs.

Technical Review 95

Technical Review Management Leadership Systems Review 95

User Pilot

AUGUST 6, 2023

How do you calculate marketing automation ROI? More importantly, how can marketing teams maximize it? On top of that, our article: Defines what marketing automation is. Identifies the areas of marketing that you can automate. Identifies the areas of marketing that you can automate. What is marketing automation?

Marketing 89

Marketing SaaS Social Media Onboarding 89

User Pilot

JULY 31, 2023

Looking to power up your retention marketing strategy? Everybody in SaaS knows it’s relatively easy to attract users. TL;DR Customer retention marketing aims to build quality relationships with customers to turn them into repeat buyers. Acquisition marketing focuses on gaining new customers and expanding market share.

Retention 94

Retention Strategy Marketing SaaS 94

SaaStr

MARCH 3, 2024

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Tech and Startups Have Changed. The SaaS Decacorn is Back. The Advice That Stings is The Advice You Want to Hear How to Double Your SaaS Magic Number and Increase Efficiency Small Deals at Large Customers. But Different.

Generative AI 224

Generative AI AI Startup Pricing 224

SaaStr

FEBRUARY 18, 2024

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: 11 Things That Set The Best Sales Teams Apart From The Rest 7 Things to Do When You’re Struggling Bringing Product-Led and Sales-Led Growth Together with Zapier 2024 Is The Year to Think About Buying Someone.

Scale 238

Scale Trends Enterprise Startup 238

SaaStr

FEBRUARY 11, 2024

SaaStr 722: 2024 State of SaaS: Trends and Predictions with SaaStr CEO and Founder, Jason Lemkin   3. SaaStr 720: CRO Confidential: What It Really Takes to Be Successful in Enterprise SaaS Sales with Christian Smith, CRO of Splunk. 2024 State of SaaS: Trends and Predictions with SaaStr CEO and Founder, Jason Lemkin 2.

Scale 247

Scale Trends Enterprise Scaling 247

SaaStr

JANUARY 23, 2021

A little while back, I gave a great SaaS Founder CEO a Gift. But in SaaS, I say it’s generally a mistake. Or at least rethink it, for the following reasons: People get topped anyway in SaaS. But in SaaS, you are dealing with a lot of corporate types. A real gift. But it’s true. It’s just a fact.

VP of Engineering 345

VP of Engineering Sales Hiring Scale Engineering 345

SaaS Metrics

DECEMBER 6, 2023

In today’s digital age, the SaaS (software as a service) industry is booming, driven by rapid technological advancements and evolving business needs. Understanding the fundamentals of SaaS marketing is crucial to thriving in this competitive landscape.

Growth Marketing 52

Growth Marketing Marketing SaaS Technology 52

Baremetrics

AUGUST 30, 2021

Blogs and information sharing Workshops and mentorship Tip 2: create a word-of-mouth buzz Collaborations Get featured in influencer content Tip 3: make (ostensibly) high-touch contact Use technology to customize your communication Conclusion Approach people as people, not as prospects New technology makes new methods Be meaningful.

Payment Methods 98

Payment Methods SaaS Payments Strategy Marketing 98

Incredo

DECEMBER 3, 2019

Or maybe you are curious whether Christmas marketing works at all? We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions. What does it mean for your SaaS? And we do not really fit perfectly with our SaaS.

SaaS Payments 204

SaaS Payments Payment Solutions Payments Social Media 204

SaaStr

JANUARY 7, 2024

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: The Beginning of The End of Customer Success, SDRs, and Support Agents A Low Burn Multiple is Great. How IBM Sees AI Changing the Game for Companies of All Sizes We End the Year at All-Time Lows for SaaS Growth.

Venture Capital 234

Venture Capital Scale AI Customer Success 234

Baremetrics

JULY 20, 2021

If there’s one brand you and I can learn from to become better SaaS marketers, it’s HubSpot. HubSpot Academy), HubSpot has aced the SaaS marketing game in more ways than one. Anyone in tech can tell you, the SaaS industry is growing at an insane rate. Identify your marketing goals and KPIs 3.

SaaS Payments 105

SaaS Payments Payment Services Marketing Payment Solutions 105

SaaStr

FEBRUARY 25, 2024

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: The Thing Is, Maybe 10%-15% of Venture-Backed Startups Are Still Running the 2021 Playbook. SaaStr 725: Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth Partners   2.

AI 222

AI Startup Trends Customer Success 222

SaaStr

DECEMBER 3, 2023

SaaStr 703: Who Will Win the Go-to-Market AI Race — Startups or Incumbents? SaaStr 704: CRO Confidential: The Hangover’s Over: 5 Ways to Get Your SaaS Revenue Back On Track with Gong’s SVP Sales, Jameson Yung, and Sam Blond, Partner at Founders Fund     3. Who Will Win the Go-To-Market AI Race?

Scale 223

Scale AI Sales Startup 223

SaaStr

JANUARY 14, 2024

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Look, No VC Wants to Fund a Startup With So-So Growth. SaaStr 714: From Zero to Hero: How to Dominate Outbound SaaS Sales with Rippling and Founders Fund on CRO Confidential   2. Except Maybe Your Existing Investors.

AI 206

AI Customer Success Startup SaaS 206

Practical Advice on SaaS marketing

DECEMBER 5, 2015

With 150,000+ people jamming into Dreamforce earlier this year, I think it’s fair to say that this "SaaS thing" is for real. Customers are definitely getting smarter about how to use software-as-a-service (SaaS) solutions, and vendors are getting smarter about how to build and sell them. Bur not for all of them.

Marketing 124

Marketing SaaS Social Media Business Model 124

SaaStr

OCTOBER 22, 2023

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Pitchbook: VC Returns Are at a 10+ Year Low 10+ Actionable Things You Can Do To Scale Faster In The Early Days The #1 Reason CMOs Fail 10+ Signs of a Mediocre Hire The $100,000,000 Valuation: The Last Stop Before “IPO or Bust” Top Podcasts This Week: 1.

Management 235

Management Acquisition Startup Scaling 235

SaaStr

APRIL 20, 2024

Marketing hackers, sales hackers, product hackers. " @searchbrat @zapier @kippbodnar @HubSpot @jasonlk pic.twitter.com/dUudpe9s2Q — SaaStr (@saastr) April 16, 2024 HubSpot and Zapier’s CMO had us on their “Marketing Against the Grain” pod / videocast. ." "We all need more hackers on our team.

Sales Hiring 260

Sales Hiring Startup Marketing Technical Review 260

SaaStr

DECEMBER 10, 2023

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: The Top 3 Things CROs Are Quietly Talking About These Days Does It Seem Like Everyone in Tech is Unhappier? SaaStr 703: Who Will Win the Go-to-Market AI Race — Startups or Incumbents? appeared first on SaaStr.

Scale 206

Scale AI Startup Scaling 206

Kellblog

MAY 4, 2023

So much fun, in fact, that we ran long and they ended up splitting the episode in two parts: one focused on founder sales knowledge (material derived from the Balderton Founder’s Guide to B2B Sales that I wrote and about which I’ve blogged here ) and the other focused on sales & marketing alignment.

Sales 82

Sales Marketing SaaS B2B 82

SaaStr

DECEMBER 31, 2023

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: The New Normal: 700 Employees at $200,000,000 in ARR ServiceTitan: The First Great SaaS IPO of 2024 (Potentially) at $500,000,000+ ARR Why The Greatest Sales Teams Just Kill It On Dec 31. When Everyone Else Has Gone Home.

Scale 218

Scale Sales Hiring AI Customer Success 218

Incredo

DECEMBER 3, 2019

Or maybe you are curious whether Christmas marketing works at all? We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions. What does it mean for your SaaS? And we do not really fit perfectly with our SaaS.

SaaS Payments 162

SaaS Payments Payment Solutions Payments Social Media 162

CustomerSuccessBox

MAY 18, 2022

Searching for blogs in the arena is getting accessible slowly and it’s time you leverage the essential knowledge these blogs have to offer, to flourish! Here is the list of 10 Customer Success blogs to follow and save in your digital library in 2022! Suggested blog : Account Expansion: If You Want To Grow Fast, Do This….

Customer Success 52

Customer Success Scale Technical Review AI Search 52

SaaStr

JANUARY 21, 2024

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Venture Backed or Bootstrapped? SaaStr 717: How Enterprise SaaS Companies are Buying AI (or Not) with ContextualAI, Anthropic, and Glean   2. From Zero to Hero: How to Dominate Outbound SaaS Sales with Rippling and Founders Fund 4.

AI 202

AI Enterprise Customer Success Retention 202

SaaStr

MARCH 10, 2024

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: How Revenue Multiples Really Fall After Each VC Round The Capital Everyone is Regretting Right Now is the “Free” Capital What’s the #1 Most Important Thing in Pricing A New SaaS Product?

Generative AI 148

Generative AI AI Pricing SaaS 148

ChurnZero

DECEMBER 9, 2020

If you’re eager to learn more about the Customer Success space too, we’ve compiled a list of industry blogs you should follow and bookmark that can help provide you with all the insights, strategies and guidance you need. Must-Read Customer Success Blogs. The Success League Blog. Tri Tuns Blog. SuccessCOACHING Blog.

Customer Success 98

Customer Success Consulting Churn Trends 98

CustomerSuccessBox

SEPTEMBER 20, 2021

Let’s look at the top customer success blogs. CustomerSuccessBox is an outcome-driven Customer Success software for B2B SaaS, which helps maximize retention, drive product adoption, and grow revenue for your B2B SaaS. As well as their actionable customer success platform they provide a widely respected blog.

Customer Success 64

Customer Success Underperforming Technical Team Consulting Software Review 64