User Pilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies.

Strategy 90

Strategy Marketing Social Media AI Search 90

Chart Mogul

NOVEMBER 3, 2023

The public SaaS market more than doubled in five years, from 2015 to 2020. In many ways, 2022 (Q2-ish) marked the end of … The public SaaS market more than doubled in five years, from 2015 to 2020. Amid a market downturn, many organizations shifted their go-to-market strategies. The bump was small, but positive.

AI Search 52

AI Search Benchmarks Venture Capital AI 52

SaaStr

OCTOBER 30, 2021

I had also worked in customer service and e-commerce in the past and knew this market was prime for disruption. However, in just under 4 years experience at Gorgias, I feel like I have acquired a master’s in sales and a minor in data analytics, growth marketing, automation, and process building. 7 Tips to get 7,000 Customers.

Scale 265

Scale Sales Hiring Sales SMB 265

Buffer Resources

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. I've earned millions in salary and consulting contracts, 100 percent inbound driven.

Sales Recruiting 125

Sales Recruiting Sales Hiring Scale Social Media 125

Neil Patel

APRIL 16, 2021

Specifically, the tool provides analytics insight into how non-Amazon marketing channels like search, social media, display, PPC, and email marketing impact sales on Amazon. It has several key features marketers will want to leverage. It has several key features marketers will want to leverage. What Is Amazon Attribution?

Advertising 118

Advertising Social Media Branding Sales Funnel 118

Incredo

JULY 8, 2019

“The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself.”. Digital marketing agencies usually write about what a company will receive after partnering with them or why a company should choose their services over another agency’s services. Let’s dive in! #1

Outsourcing Services 200

Outsourcing Services Scale Outsourced Development Sales Hiring 200

Sales Hacker

DECEMBER 7, 2018

Obtaining a ton of qualified inbound leads can be a blessing for your sales team – provided they are enabled and opportunistic enough to take advantage of them. My former Ambition colleague Dan Nice once compared B2B sales and marketing teams to Allied Forces storming Omaha Beach during the D-Day invasion.

Sales Hiring 74

Sales Hiring B2B Sales Systems Review 74

SaaStock

JANUARY 25, 2019

RD Station is an inbound marketing platform targeted at small and medium-size businesses. It helps companies launch and sustain a scalable customer growth machine and allows them to achieve better ROI on their digital ad spending. Funding to Date : $37M from Tiger Global Management, Ribbit Capital, and others. RD Station.

SaaS Payments 257

SaaS Payments Payment Solutions Payment Methods Payments 257

Neil Patel

DECEMBER 26, 2020

Events like Inbound are already established enough to earn a certain level of attention. What I mean by that is your content marketing efforts should overlap with the event you’re promoting. If you want, you can create blog posts that discuss information relevant to the event. Create Content to Promote Your Event.

Social Media 145

Social Media Branding Entertainment Engagement 145

ProfitWell

MAY 21, 2020

Listen wherever you get podcasts: How is the B2B SaaS market trending? ??7 In it, she hits on the evolution of content over the last decade in B2B SaaS, how to create a coveted growth-centered content strategy, and aligning content with business goals to actually measure the ROI of it. Today on the show, content creation breeds growth.

B2B 52

B2B Content Marketing Subscription Payment Features 52

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

Content Marketing 118

Content Marketing Innovation Scale Marketing 118

Neil Patel

FEBRUARY 10, 2021

Each “place” in the brand-awareness pyramid requires different tactics for marketing (which we’ll get to). Get traffic. Build your list. Convert prospects. These are the goals of your sales funnel. Measuring and testing the success of your strategy helps you drive additional improvements and lets you know what’s working.

Social Media 133

Social Media Sales Funnel Content Marketing Branding 133

SaaStr

JANUARY 26, 2023

Achieving sustainable growth in SaaS marketing is about balancing channels from a high-level strategy and a tactical point of view. Approach marketing as a whole, where all efforts can create something more significant than the sum of its parts. It’s not enough to focus on one channel.

Scale 42

Scale Entertainment Marketing Construction 42

Buffer Resources

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. I've earned millions in salary and consulting contracts, 100 percent inbound driven.

Sales Recruiting 52

Sales Recruiting Sales Hiring Scale Social Media 52

SaaStr

NOVEMBER 6, 2019

If you talk to enough founders and marketers who have attempted to create a category, typically they’ll all say the same thing — it’s incredible when it works, but if you can take the blue pill and avoid it, you might save yourself the headache. Naturally, this can also lead to more market share and higher valuation multiples. .

Scale 109

Scale Sales Recruiting Marketplace as a Service Forecasting 109

SaaStr

SEPTEMBER 27, 2019

As for Ryan, prior to G2 he was Senior Director of Global Marketing at Hubspot where among many other achievements, he scaled HubSpot’s marketing-generated sales revenue by 330% year-over-year. What are the core differences when comparing marketing functions at the likes of Salesforce to smaller companies like G2?

Sales Hiring 131

Sales Hiring Sales Recruiting Scale Software Review 131

User Pilot

JUNE 29, 2023

Zapier, RollWorks ABM, Eventbrite, GoToWebinar, and Calendly are the top integrations for sales and marketing teams. Define audience segments for new leads who come from a particular marketing campaign. For instance, you can launch personalized marketing campaigns for customers who gave an NPS of below 7. out of 5 in G2.

Scale 52

Scale Business SaaS Pricing 52

ProfitWell

NOVEMBER 20, 2019

We’re talking all things content marketing (even if you’re a skeptic, listen on). And Zenefits —SaaS for managing human resources—is highlighting that change on its blog, deemed Workest. Content marketing, meet everyone. Today—and quite frankly, every day—content is queen. Your top subscription news.

Sales Hiring 40

Sales Hiring Sales Recruiting Content Marketing Underperforming Technical Team 40

InsightSquared

APRIL 14, 2021

They work tirelessly to assess the funnel quality, sales process adherence, and the overall go-to-market strategy. Has it been a week since the last inbound email? But, the truth is, time is not on their side. Some of the Most Common Dashboard Mistakes: . Lack of Trusted Data. CRM systems were never designed for the sales rep.

Scale 62

Scale Metrics Sales Forecasting 62

Aaron Beashel

MAY 5, 2014

These days we have more access to great information on marketing our SaaS products than ever before. The process is scalable and efficient, so that you can maximize ROI on top of funnel ?marketing marketing activity (channels). What is a growth engine? resources as possible. How do I design a growth engine for my SaaS product?

Engineering 100

Engineering Scale SaaS Acquisition 100

Sales Hacker

APRIL 9, 2020

Evolved Media is a content marketing and technology publishing agency that serves B2B technology businesses. Create a repeatable sales process driven by content marketing. 90 million senior-level professionals and 63 million decision makers now use LinkedIn, yet only 1% of LinkedIn users share content on a regular basis. Let’s see how.

Engagement 79

Engagement Social Media Leadership Technical Review 79

SaaStr

JUNE 10, 2020

The true test of marketers. Marketing leaders must focus their teams on the areas that will drive revenue while they cut costs – the biggest impact for the business. Are you a revenue driver or a cost center? You cannot afford to be the latter. Meagan Eisenberg | CMO @ TripActions. For four years at MongoDB.

Travel 176

Travel Marketing Scale Outsourcing Services 176

SaaStr

SEPTEMBER 24, 2019

At this time we have Joyce Kim, Arm Holdings Chief Marketing Officer, and Seth Shaw, InVision, Chief Customer Officer. Please welcome them to the stage. Seth Shaw: Hello. Joyce Kim: Wow, right after lunch. Seth Shaw: We thought this was going to be a smaller Q and A, so this should be exciting. My name is Seth Shaw. Seth Shaw: Nobody.

Sales Hiring 176

Sales Hiring Scale Technical Review Sales Recruiting 176

Outseta

JANUARY 9, 2019

We invested about $3,000 in marketing, the majority of which was related to paid customer acquisition experiments we ran with Linkedin, Twitter, and Google Ads. By Geoff Roberts 10 min read Today marks the two year anniversary of when we published our launch announcement , telling the world of our plans to build Outseta. 2017 2018 Total.

Content Marketing 40

Content Marketing SaaS Payments Payment Methods Payment Services 40

Neil Patel

JUNE 14, 2021

If so, you need to focus your efforts on inbound marketing strategies for your startup. It’s one of the best ways to take market share from bigger companies, and you don’t need a hefty Facebook Ads budget to compete. Inbound Marketing Strategies for Start-Ups. Use Facebook to Create a Target Persona.

Startup 140

Startup Strategy Marketing Social Media 140

Neil Patel

JANUARY 27, 2021

Inbound marketing isn’t easy. You can write more blog posts and e-books, leverage better keywords, and create a social media publishing schedule. To top it all off, inbound marketing trends shift almost as fast as SEO tactics. There are a few trends that will drive content marketing in 2021 and beyond.

Trends 142

Trends Marketing Social Media Systems Review 142

SaaStr

JULY 15, 2022

Jason Lemkin: Yeah, I think if you ask how applicable is SEO, programmable is maybe a different question, but I tell you every single SaaS company I have invested in or worked with that has made a commitment to building at least one high quality piece of content per week has seen significant ROI from SEO over a period of months or a year.

Scale 248

Scale Outsourcing Services Sales Hiring VP of Engineering 248

SaaStr

MAY 14, 2023

As we gear up for SaaStr Europa 2023 in London on 6-7 June and SaaStr Annual 2023 in the SF Bay Area on 6-7 September , we wanted to take a look back at some of our most iconic speakers and sessions from over the year, that we can still learn from today. How did they do? All of them! I’m Jason Lemkin. Look a little different.

Sales Hiring 243

Sales Hiring Sales Recruiting Scale Payment Methods 243

Sales Hacker

APRIL 8, 2021

If you’ve worked at a B2B company that uses an ABM strategy for their Go To Market and has an SDR team you have inevitably run into the problem of lead attribution. Or was it the blog, or the TV ad? The foundations of the marketing/sales attribution problem. Outbound Driving Inbound. What’s the impact of each?

Scale 91

Scale Marketing Sales B2C 91

SmartKarrot

MAY 11, 2023

That’s why in this blog post, we’ll dive into the differences between conversation intelligence and conversational intelligence, shedding light on their different uses and applications. Conversation intelligence platforms can automatically record, transcribe, and analyze hours of sales calls.

Artificial Intelligence 10

Artificial Intelligence Azure Sales Hiring Machine Learning 10

Neil Patel

OCTOBER 7, 2020

Make no mistake; content marketing is complex. Another thing to note: All these must go into the mix for you to drive positive business results from content marketing. Another thing to note: All these must go into the mix for you to drive positive business results from content marketing. You’re in the right place. Sounds good?

Content Marketing 108

Content Marketing Consulting Marketing Sales Hiring 108

How To Buy Saas

JANUARY 5, 2023

Short Summary: Learn how marketing automation helps create plenty of opportunities for business growth and why you should implement it across the different stages in your pipeline. As a broad concept, marketing automation seems complicated even though many people swear by the wonders it can do to your sales funnel. Ready for more?

Marketing 52

Marketing Scale Social Media AI Search 52

Incredo

NOVEMBER 1, 2019

better understand Inbound, and learn about major tactics that you can implement, master your SaaS pricing page and increase your conversions. better understand Inbound, and learn about major tactics that you can implement, master your SaaS pricing page and increase your conversions. (We SaaS sales & marketing alignment .

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

Upscope

JANUARY 5, 2020

When an engineer turned marketer helps position multiple companies to grow from, for example, $2 million to $70 million in 18 months, it's time to listen. Below we'll cover what positioning in marketing is, why you should RTFM of April Dunford's book and give you 10 positioning examples and a couple of links to templates.

Strategy 128

Strategy Marketing Sales Hiring Engineering 128

Neil Patel

AUGUST 25, 2021

If you want your blog posts to perform well, one simple way is to achieve this is by writing magnetic headlines. If you fail to make it impactful and clickable, every other marketing step that you take will be a total waste of time. Businesses that have a blog experience twice as much email traffic as businesses who don’t.

Content Marketing 145

Content Marketing Social Media Technical Review Technical Advisors 145

Kellblog

MAY 27, 2022

Because the word “solutions” is hackneyed, so frequently and mercilessly abused by marketers that it has almost lost meaning, I am reluctant to use it in the primary navigation, but I can think of no good alternative. If you sell a product, you should have a product tab. Product is not a four-letter word. Cloud CRM (Salesforce).

AI Search 121

AI Search Technical Review Forecasting Software Review 121

Sales Hacker

JUNE 26, 2020

We were caught in a perpetual struggle between Sales and Marketing. Sales blamed Marketing for not attracting enough high-quality leads , and Marketing claimed Sales wasn’t nurturing leads enough. Marketing never knew what happened to their inbound leads, and Sales would work with leads they knew nothing about.

Software Review 120

Software Review Marketing Sales Interviewing 120