SaaStr

DECEMBER 14, 2022

Their customers desperately need to make sense of this new world – not only how to survive massive digital acceleration but also high inflation and other forms of political and economic volatility. Customers have become very thoughtful about where they can spend their budget and how to do more with less in times of uncertainty.

Scale 215

Scale SMB Scaling Innovation 215

Buffer Resources

JANUARY 15, 2024

But what makes B2B content good ? With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. Tough question.

B2B 110

B2B Technical Advisors SaaS Payments Underperforming Technical Team 110

User Pilot

MARCH 25, 2024

What if we told you you could track user sentiment in the user feedback , social comments, and online reviews you receive? In this article, we’ll explain what user sentiment analysis is, why it’s important, and uncover some of the best tools for tracking and analyzing customer sentiment. Sentiment Analysis Examples.

Social Media 102

Social Media Software Review Technical Review Machine Learning 102

User Pilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. There are multiple product and marketing metrics to track at each stage of the funnel. Its different stages. Book the demo!

Social Media 97

Social Media Sales Funnel Acquisition Retention 97

SaaStr

MARCH 4, 2021

But, I know many of you have never hired a head of marketing before. There are basically 3 types of SaaS and business web marketers. Why’s that? Well, for SaaS companies, marketing broadly speaking breaks into three species — Corporate Marketing, Product Marketing and Demand Generation.

Sales Hiring 356

Sales Hiring Scale Marketing Branding 356

User Pilot

MARCH 17, 2024

Are you tracking SaaS metrics without knowing how to make the analytics process easier? In this article, we’ll discuss 10 analytics dashboard examples. Try Userpilot and Take Your Product Analytics to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is an analytics dashboard?

Social Media 95

Social Media Data SaaS Scale 95

User Pilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. But how can you use it? It attracts people (who’d otherwise be strangers) to become your customers.

B2B 105

B2B Development Team Review Software Review Marketing 105

Kellblog

MAY 21, 2023

Just a quick post to highlight a recent podcast appearance I did on the Exit Five podcast , which is produced by the Exit Five community for B2B marketers, led by veteran marketer Dave Gerhardt. The origin of Kellblog , which was originally called The MarkLogic CEO Blog, created so I could walk in the footsteps of my media customers.

ChatGPT 89

ChatGPT Benchmarks Market Research Metrics 89

User Pilot

FEBRUARY 25, 2024

Funnel analysis examples can help product managers find the missing puzzle pieces to improve user journeys. From marketing funnel analysis to review funnel analysis, this article shows you the most important funnels for SaaS. Here’s how to perform conversion funnel analysis for a specific user journey: Create your user personas.

SaaS Payments 103

SaaS Payments Payment Services Payment Methods Payment Solutions 103

User Pilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. But what kind of surveys should you be sending, and how do you frame your questions to elicit the right answers from respondents? Typeform – best for long-form market research surveys.

Marketing 90

Marketing Market Research Branding Scaling 90

User Pilot

SEPTEMBER 4, 2023

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values.

Product Marketing 96

Product Marketing Strategy Marketing Market Research 96

Panintelligence

APRIL 3, 2024

For example, if you’re looking for enhanced Business Intelligence, you need to combine AI with human intuition. This makes sure we are driving the best understanding of what’s really happening so we can get the best possible outcome—as opposed to something that's just statistical. AI implementation: why now? Prefer to listen?

AI 59

AI CTO Coach Scale Cybersecurity 59

Neil Patel

OCTOBER 27, 2021

What gives? Here’s how to implement a solid SEO plan. Why Is Quarterly SEO Planning Important? It will tell you what is working and what you need to adjust to stay on track and meet your SEO goals. How to Do Quarterly SEO Planning. You’re publishing new content consistently. Yet, crickets.

Technical Review 145

Technical Review Social Media Trends Engineering 145

Buffer Resources

JUNE 9, 2023

We’re in a very fortunate position at Buffer where we always have an amazing group of people who apply when we post job openings. Plus, we expected that many of our amazing customers and community members would be excited about and qualified for a role like this, and that is precisely what happened.

Social Media 78

Social Media AI Interviewing Data Analysis 78

User Pilot

JUNE 30, 2023

It enables them to reach audiences across the globe to drive market expansion and product growth. Our article provides guidance for SaaS teams on how to effectively localize their content. Benefits of localized content for SaaS companies include extending the market reach and improving customer experience and satisfaction.

SaaS Payments 94

SaaS Payments Outsourcing Services Payment Solutions Payment Services 94

Buffer Resources

SEPTEMBER 11, 2023

What we’re witnessing in today’s tough economy is the inevitable rise of social selling. The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives.

Sales Recruiting 127

Sales Recruiting Sales Hiring Scale Social Media 127

Buffer Resources

JANUARY 15, 2024

But what makes B2B content good ? With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. Tough question.

B2B 55

B2B Technical Advisors SaaS Payments Underperforming Technical Team 55

User Pilot

DECEMBER 22, 2023

How do you write a UX microcopy that helps users accomplish their objectives and drives conversions? That’s what our guide to microcopy in UX design covers, so if you’re after the answer, you’re in the right place! For example, run A/B and usability tests. Get the demo to see how! What is microcopy UX?

AI 104

AI Scale User Experience Onboarding 104

Totango

DECEMBER 7, 2023

In Part 1 of our “Harmonizing the Hustle between sales and customer success” podcast series with the Customer Success Collective, Chris Dishman , SVP of Global Customer Success at Totango, drilled into the unique ability CS has in aligning cross-functional partners—sales, product, and marketing—to the opportunities that can drive customer value.

Revenue 89

Revenue Sales Customer Success Technical Review 89

User Pilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. This article examines why product-market fit analysis is important and how to gather insights into achieving a product-market fit by getting feedback and validating your idea.

Product Marketing 98

Product Marketing Marketing Management Social Media 98

Neil Patel

JANUARY 5, 2021

If you consider yourself a content marketing professional, there’s a good chance you already use Google tools the make your life easier. But regardless of how much experience you have and the results you’ve achieved in the past, you know there are always new ways to boost your performance. This tool helps you uncover these terms.

Content Marketing 144

Content Marketing Marketing Social Media Trends 144

Buffer Resources

FEBRUARY 22, 2024

In this article, I’ll unpack how to leverage DMs to build your network, whether you’re looking to find new customers or build your personal brand. I’ve also tapped some of my freelance peers for their top tips on messages that actually get replied to, as well as what not to do when reaching out via DMs.

Social Media 105

Social Media Underperforming Technical Team Engagement B2B 105

Buffer Resources

OCTOBER 24, 2023

Yet here I am, with a (small) content marketing agency, selling services to companies, including series A startups and tech enterprises, and making a six-figure dollar income each year.    Back in 2015, I was in college and needed a job, but the market was tough, and no one was hiring.

Outsourcing Services 112

Outsourcing Services Scale Outsourced Development Underperforming Technical Team 112

Neil Patel

DECEMBER 26, 2022

Have you ever looked back at your old blog posts and thought, “wow, that really needs an update”? Evergreen content is an important part of any content marketing strategy. Before we get into all of that, though, let’s discuss more in-depth exactly what evergreen content is. What We Found About Evergreen Content Success.

Content Marketing 98

Content Marketing Travel Data Marketing 98

Sales Hacker

SEPTEMBER 24, 2022

In this article, I’ll walk you through: What a sales funnel is, The elements of a high-performing sales funnel, And finally, strategies to create sales funnels that get results. What is a sales funnel? There’s sales pipeline , a 7-stage journey describing what your sales team must do to convert a lead to a customer.

Sales Funnel 118

Sales Funnel Outsourcing Services Underperforming Technical Team Social Media 118

Neil Patel

MAY 19, 2021

Twenty-nine percent of keywords featuring a question word like “why” or “can” triggers the featured snippet. What’s the featured snippet? It’s an SEO gold mine that can help you skip from position #10 to position #0 if you give the best answer for a user query. Position #0.

Sales Funnel 139

Sales Funnel Engineering Strategy Branding 139

Neil Patel

SEPTEMBER 20, 2021

If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. Owned Media Vs. Earned Media in Niche Markets. It is easy to confuse the terms (paid media, owned media, and earned media), as they all pertain to marketing, but address different types of ads.

Social Media 126

Social Media Advertising Branding Market Research 126

Neil Patel

NOVEMBER 25, 2020

In emotional marketing, we talk a lot about using psychological triggers to get customers to click, convert, engage, etc. “By Even simple decisions about what to eat proved difficult. Even simple decisions about what to eat proved difficult. Why is Emotion Marketing so Effective?

Marketing 145

Marketing Sales Underperforming Technical Team B2B 145

Neil Patel

JANUARY 9, 2023

As a lawyer, what one marketing tactic would you say is the most likely to drive traffic to your website? So are positive reviews on Google. Link building is a marketing practice with the purpose of increasing backlinks to your website. How SEO Helps Lawyers. What is SEO if not algorithm-driven word-of-mouth?

Social Media 81

Social Media Engineering Metrics Strategy 81

Neil Patel

JULY 29, 2021

They’ve been an essential marketing tool for decades. With lead magnets, you give people something for free in exchange for an email address and permission to send them more offers—for example, a free ebook or an SEO checklist. Let’s take about how lead magnets work and explore how to create one that drives leads.

Software Review 145

Software Review Technical Review Trends Interviewing 145

User Pilot

AUGUST 14, 2023

But what type of surveys are best for your goals? And how should you ask your questions to ensure that you’re collecting the right data? In this article, we’ll go over different survey types and examples, as well as provide some ready-to-use templates you can use right away with Userpilot. CES surveys. PMF surveys.

Scale 92

Scale SaaS Payments Payment Solutions Payment Services 92

User Pilot

FEBRUARY 26, 2023

Customer retention surveys are the lens through which you can see how people are feeling about your brand. Examples of customer retention survey questions include: Net promoter score (NPS) : “How likely are you to recommend our product to others on a scale of 0-10?” What is a customer retention survey?

Retention 98

Retention Scale Underperforming Technical Team Churn 98

Neil Patel

JULY 31, 2021

How do you create a conversion funnel, though, and how do you get the most from this tool? Realistically, not everyone who visits your website will convert to a paying customer, which is why we use a funnel shape. This is a rigid and fairly unrealistic way to view how people move through the stages of a sales cycle.

Software Review 145

Software Review Social Media Sales Funnel Branding 145

User Pilot

OCTOBER 29, 2023

What’s the willingness to pay? We also look at: how to calculate willingness to pay factors that influence it how product managers can boost it Let’s get right to it! One way to determine the willingness to pay is through market and competitor research. What is the willingness to pay?

SaaS 104

SaaS Interviewing Pricing Market Research 104

Neil Patel

SEPTEMBER 21, 2021

Looking for a new way to research or find content ideas for your marketing content ? You may have heard of Google Scholar but aren’t sure if it’s the right tool for what you need. Anyone can use this tool, such as marketers, academics, or anyone who wants to do research. How Does Google Scholar Work?

Market Research 142

Market Research Trends Social Media Healthcare 142

Unbounce

SEPTEMBER 9, 2021

You hardly even know what they want you to buy, let alone why you should buy it. This blog post will explain what the top of the funnel is and how you can build a landing page for this phase of the marketing process. They have questions, and you’re in the position to answer them.

Social Media 142

Social Media AI Search Education Branding 142

Neil Patel

FEBRUARY 17, 2021

Neuromarketing is a branch of marketing that integrates consumer phycological principles with marketing best practices. I’ve talked a lot before about consumer psychology, both on my blog and elsewhere. For example, the color of your CTA button or the pictures on your landing pages can impact conversions.

Sales 142

Sales Government Branding Content Marketing 142