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Do SaaS Affiliate Programs Work? [+7 Related Stories from SaaS people]

Incredo

Affiliate partners write and distribute copies, create videos or blog posts, introduce the software, direct users to software company’s landing page. If sounds like this topic can help you generate more SaaS sales with less risk, we are starting! We provide sales copy, banners, keywords, etc. 5) Everyone minds his own business.

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Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada

Intercom, Inc.

Customer Success was barely a discipline when Anthony joined Gainsight, but thanks to the rise of SaaS and subscription-based business models more generally, where retaining and providing value to your existing customers is a non-negotiable, the category has exploded. They loved that one webinar. So how can we do more of that?

Scale 112
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Making Trade-Offs In Marketing with Meagen Eisenberg (Video + Transcript)

SaaStr

Meagen, sales. Launch it to our customers, launch it to the sales team, launch it to prospects.” What did we need for our sales team from an enablement standpoint and our CSMs? And then of course, sales pipeline and the livelihood of our business. They’re going to build a bunch of things that we need.

Travel 181
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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.

Scale 130
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Scaling from $1 to $10M, an AMA with SaaStr CEO and Founder Jason Lemkin (Pod 573)

SaaStr

You could watch it on YouTube or search on SaaStr on the blog about how ClickUp leveraged it. That will scale, and then take those emails after four great pieces of content and do a weekly webinar and do a weekly get-together for them. Ash Bhoopathy (@ashbhoopathy): Probably more around go-to-market and sales.

Scale 236
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How Top Sales Leaders are Adjusting their Sales Process (Video + Transcript)

SaaStr

An open discussion with Sam Blond, CSO at Brex, and Kristen Habacht, VPS at Atlassian, about adjusting their sales process during Covid-19. Kristen Habacht runs EDR sales at Atlassian, which I got a check today, $40 billion-$50 billion company. She manages a huge global team. Four, people in the sale? Jason Lemkin: None.

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7 Lessons Helping Start Pardot, SalesLoft and Calendly (Video + Transcript)

SaaStr

I started a software company in college to make it easy to update websites called Content Management Software Now, and I had this idea for Pardot, I wanted to make it easy for marketers to run campaigns online and measure their results. SalesLoft, why was that Pardot, I tried to recruit this guy, Kyle Porter, to come run sales at Pardot.