Remove one-time-sale-vs-subscriptions-makes-customers-buy
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CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier

SaaStr

Everything from hiring on the GTM side to layering in a sales-led motion into PLG. From a Go-To-Market perspective, Zapier uses a hybrid model that involves a combination of freemium offerings, subscription plans, and partnerships. Let’s dive into what’s making that hybrid model successful: PLG and Sales Led?

Scale 252
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How Revenue Leaders at Box, Calendly, and Lattice Scaled From $0 to $100M+ and Beyond

SaaStr

Dini Mehta, former CRO at Lattice, Kate Ahlering, CRO at Calendly , and Mark Wayland, CRO at Box , share their stories and offer advice to founders on: How do you define and refine an ICP? What should you look for in an Enterprise rep vs. a Mid-Market rep? Can you start and stop a PLG motion? How do you diagnose and solve churn?

Scale 218
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5 Interesting Learnings from UiPath at $600,000,000 in ARR

SaaStr

UiPath is one of the most amazing not-really-an-overnight success stories in Cloud, SaaS and software. It was founded way back in 2005 as an outsourcing company, then developed Windows software to automate scripts and more, and turned this into a powerhouse for automating complex functions integrating Cloud and on-prem. seed round.

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Product Funnel: What Is It and How to Create One?

User Pilot

We also explain: How product funnel differs from marketing and sales funnels. TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. Why it is important for your product management efforts. Its different stages.

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11 Key SaaS Roles and Responsibilities in 2023

User Pilot

They also manage finances and supervise one or more engineering teams. Customer Success Manager: This person is responsible for customer relationships and experience as well as acting as the voice of the customer. In large companies, the CSM also oversees other customer success roles. Average salary: $192,383/yr.

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Customer feedback

Baremetrics

Whether you’re a startup or an established brand, getting in touch with your customers is critical. Customer feedback helps businesses identify problems and opportunities that they might overlook otherwise. Baremetrics is a great tool for automating the process of gathering customer feedback. What is customer feedback?

Scale 98
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3 Proven Customer Retention Strategies That Drastically Increase Sales

GetUplift

This may not surprise you, but it can be almost 7 times more cost effective to retain an existing customer than acquire a new one. Markin Blog, 2020 ). Turns out, the probability of an existing customer making a purchase is about 60-70 percent. Markin Blog, 2020 ). . Markin Blog, 2020 )).