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The State of Startup Marketing in 2024 with CMOs of HubSpot and Zapier

SaaStr

Marketing hackers, sales hackers, product hackers. " @searchbrat @zapier @kippbodnar @HubSpot @jasonlk pic.twitter.com/dUudpe9s2Q — SaaStr (@saastr) April 16, 2024 HubSpot and Zapier’s CMO had us on their “Marketing Against the Grain” pod / videocast. ." "We all need more hackers on our team.

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5 Best Email Marketing Software & Email Automation Tools of 2022

SaaS Metrics

Before you invest in email marketing software, knowing the nitty-gritty of each and having a price comparison in mind can be vital. The post 5 Best Email Marketing Software & Email Automation Tools of 2022 first appeared on SaaS Metrics.

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Paddle vs Chargebee vs SubscriptionFlow in 2024

Subscription Flow

A robust recurring billing software can make all the difference for your subscription business but win 2024 we are taking no gambles. Invest in the right billing and subscription-management software to automate your workflows after carefully assessing three of the best options in the market.

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How to Navigate the Shift to Generative AI with PagerDuty’s CEO Jennifer Tejada

SaaStr

Jennifer has been at PagerDuty since 2016, a disruptive company that took automation to the next level before AI was hot in 2024. Jennifer emphasized the importance of having the right motives and values as a leader, such as growing people, expanding markets, and building value for others, to sustain long-term success.

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The Intersection of AI and Security: What’s New at Secureframe with CEO Shrav Mehta

SaaStr

In the latest episode of our What’s New series, Founder and CEO at Secureframe, Shrav Mehta, sits down with SaaStr CEO and Founder Jason Lemkin to share what’s new at Secureframe, a rising SOC-2 and compliance software company breaking out in SaaS. However, Shrav explained when that automation won’t necessarily scale anymore.

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Marketing Automation ROI: A Guide for SaaS Companies

User Pilot

How do you calculate marketing automation ROI? More importantly, how can marketing teams maximize it? On top of that, our article: Defines what marketing automation is. Identifies the areas of marketing that you can automate. Introduces tools that you can use to automate your marketing processes.

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Nonprofits: Steal These Marketing Practices from Tech Startups

Buffer Resources

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits. ” This question is instinctual because few donors will readily give to support a software purchase. Yes, people are extremely important in nonprofit marketing. Think again.