Intercom, Inc.

JANUARY 25, 2019

At our event Building Intercom in Dublin, I argued that when it comes to building software, we should avoid excitement and embrace boring. A few years ago, I went back to college to study computer science. Around this time, someone sent me a blog post by a guy called Dan McKinley. When it comes to software, boring is best.

Software 168

Software Underperforming Technical Team Technology Engineering 168

Baremetrics

JULY 31, 2018

In most cases, business growth occurs when customers can get the maximum value from a product or service, which is why customer success is a real indicator of business growth. According to a study by Statistic Brain , lack of market knowledge was the sixth-most common reason a leader failed. Intercom is a great tool for this.

Underperforming Technical Team 95

Underperforming Technical Team Business Technical Review Onboarding 95

Intercom, Inc.

NOVEMBER 20, 2018

Offering free access to some of these early contacts in return for social proof (case studies/ testimonials/ logos) is a useful way to get people using the product so future development decisions can be based on observed data rather than hypotheses. Custom Bots can automatically qualify a website visitor.

Startup 178

Startup Sales SaaS Systems Review 178

User Pilot

DECEMBER 18, 2020

And if you feel you’d rather talk to someone about it than read a blog post and try to figure it out yourself – jump on a free call with our product expert! Intercom offers a done-for-you ‘slipping away’ segment, defining of “Slipping Away users” as: “Users that were last seen more than 10 days ago AND less than 60 days ago”.

Engagement 98

Engagement Strategy Underperforming Technical Team Social Media 98

Intercom, Inc.

DECEMBER 10, 2018

“Activating new users is far more than showing them how to use an app” Common use cases for in-app marketing include onboarding new users , introducing new features and collecting user feedback. Mixpanel’s study of 1.3 write a review, read a blog post, start a meditation challenge). Intercom on Product Management.

Marketing 137

Marketing Software Review Systems Review Onboarding 137

User Pilot

AUGUST 18, 2021

Customer engagement is different from one product to another depending on the type of product and user use cases. A study by Gallup showed that fully engaged users represent a 23% premium in wallet share, profitability, revenue, and relationship. Another example is Intercom. Users who are highly engaged are the most profitable.

Engagement 98

Engagement Retention Software Review SaaS 98

Intercom, Inc.

APRIL 29, 2021

While a career in marketing wasn’t exactly in her plans (she stumbled into it by accident when she was living abroad in Paris), – her background in literature and film studies has given her an unusual perspective that encouraged her experiment with bold and new storytelling formats to drive organic growth. Marketing by accident.

Content Marketing 118

Content Marketing Innovation Scale Marketing 118

User Pilot

APRIL 14, 2023

To make the job a little bit easier, we’ve compiled a list of the 12 best adoption platforms, along with their use cases, features, and pricing. It can be used for user and employee onboarding and it’s the latter that is its main use case. So, study these carefully before you make the call. G2 rating: 4.7

SaaS 94

SaaS Onboarding Pricing Mobile 94

OpenView Labs

NOVEMBER 12, 2019

Editor’s Note: This article is Part 3 of a 3-part series that was first published on the Product-Led Institute blog here. Or if someone becomes a Product Qualified Lead (PQL) , we can now send sales touch and case study emails to encourage users to upgrade. Linking to specific help center articles or blog posts (e.g.

Onboarding 58

Onboarding Software Review User Experience Investment 58

Chart Mogul

DECEMBER 18, 2018

” What I had to say: This is an excellent case study which highlights some of the challenges that a company like Zapier faces — how do you approach demand generation when you’re effectively a “middleware” tool, that’s invisible to the end user most of the time? Is It Time to Rethink Freemium? C.A.R.E. –

Growth Hacking 74

Growth Hacking SaaS Systems Review Pricing 74

User Pilot

APRIL 8, 2021

A study by Experience Dynamics found that as many as 79% of users are prepared to search for a competitor if your business is unable to give them what they want. Most companies have multiple user segments and multiple use cases, and these only tend to increase in number as your SaaS empire expands. What is Customer Analytics Software?

Payment Solutions 52

Payment Solutions Software Review SaaS Payments Software 52

ProfitWell

APRIL 22, 2019

How Nathan Barry Grew ConvertKit to $8M in Four Years Intercom launches new features to class up the customer journey, not least of which is an integration with Chargebee so you can sync subscription info directly into your account, enhance customer support, automate workflows, and convert leads faster. We’re talking about leads, of course.

Subscription 45

Subscription Payment Features Entertainment Healthcare 45

Intercom, Inc.

SEPTEMBER 28, 2021

As Intercom grows, we’re moving into new markets and serving new customers. For product managers, this means evolving to build for upmarket companies while ensuring Intercom’s long-standing customers remain at the center of what we do. At Intercom, we obsess about our customers’ success. So, how do we do that at Intercom?

Scale 249

Scale Management Sales Hiring Healthcare 249

User Pilot

MARCH 18, 2021

The marketing and sales warriors in the trenches creating blog posts, running email campaigns, and closing deals. Case Study Buddy. Source: Userpilot.com – Get straight to your customer’s use case with personalized welcome screens. Which will help reduce churn and increase retention. Joel Klettke.

Retention 52

Retention Strategy Underperforming Technical Team Technical Review 52

OpenView Labs

MARCH 30, 2020

In the worst case, you get analysis paralysis, refusing to take action or make a decision without months and months of data. In fact, as analytics expert Avinash Kaushik writes on his blog , choosing the wrong ones can create “sub optimal, tear-inducing outcomes that will, slowly over time, bleed the business to death.”. No pressure.

Benchmarks 54

Benchmarks Technical Review Churn Scale 54

Intercom, Inc.

APRIL 3, 2018

For most sales teams, “personalizing” a cold email simply means referencing a person’s job title or company and sending them links to case studies or blog posts in the hope of generating a single click-through. At Intercom, we tried something different. The conversation typically ends after that click.

Scale 218

Scale Engagement Sales Scaling 218

Intercom, Inc.

JANUARY 11, 2023

Make sure you don’t miss any highlights by following Inside Intercom on iTunes , Spotify , YouTube , or grabbing the RSS feed in your player of choice. I’d love to just go through them because I read them on your blog recently and I think they’re super useful. What follows is a lightly edited transcript of the episode.

Scale 118

Scale B2B Banking SMB 118

SmartKarrot

FEBRUARY 15, 2022

He is the owner of CTS Service Solutions, a customer experience firm that grew out of his blog ‘Customers That Stick.’ Through his blog, workshops, and keynote presentations, Swinscoe emphasizes the importance of customer-centricity in bridging the gap between help and experience. Adrian Swinscoe. Annette Franz. Des Traynor.

Social Media 10

Social Media Consulting Artificial Intelligence Technical Review 10

Intercom, Inc.

OCTOBER 15, 2020

Intercom has also worked with Bob’s agency, The Re-Wired Group. When you go deep into that world, you start to realize there’s actually very little fit in a lot of cases. I think that’s what Apple does in a lot of cases. Someone needs to actually unpack this a little bit and explain some things here.”

Sales Hiring 265

Sales Hiring Sales VP of Engineering Underperforming Technical Team 265

Intercom, Inc.

APRIL 26, 2018

Nir’s studies sit at the intersection of technology, business and psychology. Case in point: a study Nir cites comparing Google and Bing. Adam Risman: Nir, welcome to Inside Intercom. Adam: You wrote a blog post about the regret test , in which say, “Don’t do unto others what they would not want done to them”.

Underperforming Technical Team 223

Underperforming Technical Team Advertising Technology Social Media 223

Intercom, Inc.

MARCH 29, 2018

Adam: Eric, welcome to Inside Intercom. If you look up Brian Dean, who is a very popular guy in the SEO space, you find a case study where he talks about the typical length for the top three results in Google. Read his full case study here. A lot of stuff that he writes on his blog is longer form.

Scale 192

Scale Business Content Marketing Interviewing 192

User Pilot

APRIL 27, 2023

Here is an e-mail survey from Intercom. NPS survey emailed by Intercom. When a user chooses to respond to the survey from Intercom, the user is redirected to a webpage for a qualitative question: Intercom NPS survey question. In this case, you need to reach out to those users to show them where it is or how to use it.

Software Review 52

Software Review SaaS Technical Review Scale 52

Intercom, Inc.

MAY 14, 2018

But there’s an overwhelming amount of literature out there on the “Hottest Marketing Trend You Can’t Ignore” At Intercom, we pore over benchmarks and studies to try to keep our fingers on the pulse. times as likely to receive a response (Intercom). Intercom on Customer Engagement (ebook). Engagement.

Social Media 223

Social Media Artificial Intelligence Scale Marketing 223

Upscope

JANUARY 5, 2020

Related : 10 Companies Show you their Go-to-Market Strategies Also see : 3 Copywriting Secrets for Ranking on Google And : Using Jobs to be Done Method to Explain What Your Company Does Contents Skip this blog post and just read the book Why positioning matters What is positioning? This is not one of them. I was very confused.

Strategy 128

Strategy Marketing Sales Hiring Engineering 128

Intercom, Inc.

APRIL 15, 2021

Dee: Francis, you are so very welcome along to Scale by Intercom today. Long story short is I studied engineering back in France and came to the US for an internship at a startup. Tools like Intercom do a great job at making it fairly cheap to do, and it’s feasible because you have all the tools to do it.

AI 118

AI Scale Scaling Acquisition 118

User Pilot

NOVEMBER 18, 2020

As we’ll see in this blog, the term “power user” is not quite as straightforward as it seems at first. Provide testimonials and case studies. They can uncover use cases that you hadn’t anticipated, pointing you towards future developments that will fulfill the needs of wider and different audiences. What are power users?

Social Media 98

Social Media Underperforming Technical Team SaaS Software Review 98

Intercom, Inc.

MAY 10, 2018

In high-profile cases where growth peaks and crashes , there are often two problems working in concert: The acquisition model might be a single channel, and/or the product might serve an infrequent need, like a mattress or a car. Adam Risman: Andrew, welcome to Inside Intercom. How are you settling in? Andrew: Exactly.

Acquisition 224

Acquisition Marketplace as a Service Retention Startup 224

Upscope

MARCH 30, 2019

To get a feel for the major parts of a GTM strategy, I've summarised the GTM plan of a serial entrepreneur, Stefan Groschupf, taken from this great blog post. Upscope's top of funnel is the blog and integration listings to get attention. Upscope's middle of funnel is videos, whitepapers, security pages, demos to answer key questions.

Sales Hiring 94

Sales Hiring Strategy Marketing Education 94

Chart Mogul

JANUARY 8, 2020

We offered free, 30-minute online training sessions, built out automated Intercom campaigns for responding quickly to paid users, and developed support content in the form of webinars, case studies, and blogs to upsell and educate relevant audiences.

Sales Hiring 103

Sales Hiring Sales Acquisition Retention 103

Point Nine Land

SEPTEMBER 20, 2019

B2B businesses also build brands and as an investor in many B2B businesses at Point Nine, we’ve been fortunate enough to observe in a few cases such as Zendesk or Typeform how powerful a brand can be in making a B2B business successful. As mentioned on Initialized()’s blog : “ Logic + Emotion drives product adoption ”.

Branding 75

Branding Software Review Software Systems Review 75

User Pilot

OCTOBER 1, 2020

In the case of a social media scheduler, for instance, this would be: Linking your social media accounts. In 9 out of 10 cases, your users’ needs change and evolve over time. read our case study how it helped them boost activation by 10% in a month here ): 1. Scheduling your first post. Segment to personalize.

Social Media 110

Social Media Onboarding Education PayPal 110

OpenView Labs

JANUARY 14, 2020

The content is taken from OpenView and also PLG thought leaders around the world, including HubSpot, Intercom, Aptrinsic, InVision, Appcues, and many more. That’s more than Salesforce, HubSpot, Intercom, Zendesk, Mailchimp, Shopify and every other software company in the world. Did we miss any of your favorite articles? Here’s how!

Scale 62

Scale Benchmarks User Experience B2B 62

ProfitWell

AUGUST 5, 2019

You’ve got blog posts to write, SEM campaigns to launch — Facebook ads, demand generation tasks, A/B tests , and so much more. At this point in the buyer’s journey, a buying party is hungry for case studies, e-books , white papers, webinars, blog posts, and other educational content that can help differentiate vendors.

B2B 97

B2B Strategy Marketing Scale 97

User Pilot

OCTOBER 30, 2023

TL;DR User engagement analysis is the process of studying how your customers interact with your product, allowing you to gain useful insights into their behaviors and motives.You can understand what resonates with your users by measuring and analyzing user actions such as product usage and time spent. Let’s dive in!

Engagement 52

Engagement Payments SaaS Payments Payment Services 52

SaaStr

MARCH 5, 2019

We did a spring soiree and Eoghan McCabe from Intercom and we were talking about transparency. What he said at Intercom is that Interom now at nine figures in revenue, there are so many issues and so many problems. And so we analyze and study and share diversity at the team level and not just kind of like the aggregated level.

Scale 149

Scale Scaling VP of Engineering Sales Hiring 149

Intercom, Inc.

SEPTEMBER 18, 2019

For example, Intercom recently published a blog post and podcast titled Everything we’ve learned about scaling sales , in which we share our favorite expert advice on accelerating startup growth. . In this case, quick-answer questions can still be used to prompt leads to engage with the live chat. Share relevant resources.

Scale 36

Scale Marketing Pricing Engagement 36

SaaStr

MARCH 5, 2019

We did a spring soiree and Eoghan McCabe from Intercom and we were talking about transparency. What he said at Intercom is that Interom now at nine figures in revenue, there are so many issues and so many problems. And so we analyze and study and share diversity at the team level and not just kind of like the aggregated level.

Scale 137

Scale Scaling VP of Engineering Sales Hiring 137