A modern primer for retaining customers: Strategies from Intercom, Productboard, and FullStory
Intercom, Inc.
JANUARY 18, 2023
It can be quite a challenge to find and address the points of friction that are chasing your customers away. ” A 1% increase in customer acquisition affects your bottom line by just over 3%, while a 1% decrease in churn can boost it by 7% , which means, in the end, retention can be more than twice as powerful as customer acquisition.
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