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A modern primer for retaining customers: Strategies from Intercom, Productboard, and FullStory

Intercom, Inc.

It can be quite a challenge to find and address the points of friction that are chasing your customers away. ” A 1% increase in customer acquisition affects your bottom line by just over 3%, while a 1% decrease in churn can boost it by 7% , which means, in the end, retention can be more than twice as powerful as customer acquisition.

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Creating Customer Feedback Systems: A Step-By-Step Guide

User Pilot

How to create customer feedback systems to gain insights into user needs ? TL;DR Customer feedback systems are frameworks for collecting, organizing, and analyzing customer feedback for actionable insights. Feedback widgets provide a venue for collecting passive feedback from users. Let’s dive in!

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How to Create a Feedback Loop: Step-By-Step Guide With Best Practices

User Pilot

If you’re wondering how to create a feedback loop in your product, you’re in the right place! TL;DR Feedback loops consist of actions that involve collecting feedback and acting on it to solve customer pain points and add value to the product. Let’s get right to it!

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What Is Pendo and Is It Worth Using?

User Pilot

In this article, we discuss Pendo’s use cases, main features, pricing, limitations, and how it can help your product grow. It enables businesses to analyze user in-app behavior , collect customer feedback to make data-led decisions, improve user onboarding, and communicate effectively with users. What is Pendo?

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How to Analyze Customer Behavior and Improve In-app Experience

User Pilot

How can you analyze customer behavior in-app to deliver unparalleled in-app experiences? What customer data can you collect to derive valuable insights and improve retention? It gives insights into customers’ buying behaviors and engagement data. What is customer behavior data?

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5 Types of B2B Customer Insights for SaaS and How to Collect Them [+Best Tools]

User Pilot

When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. However, customer insights can help your teams understand all aspects of your B2B partners.

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What are The Different Types of Personas Used in SaaS?

User Pilot

So let’s cover each of them and see what you can do to improve your team’s effectiveness. TL;DR A persona is a visual compilation of your customer’s problems, emotions, desires, jobs-to-be-done , and goals. It allows your team members to empathize with your audience and feel more aligned with your mission.