Totango

AUGUST 23, 2022

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy. Customer service.

B2B 115

B2B Payment Methods Payments SaaS Payments 115

Totango

SEPTEMBER 13, 2022

Customer Success Playbook Strategies: Mapping a Path to Winning Outcomes. A customer success playbook maps out a game plan you can use to automate successful outcomes for your clients. We’ll walk you through a five-step strategy to promote customer success using playbooks. What Is a Customer Success Playbook?

Customer Success 86

Customer Success Onboarding Construction Retention 86

User Pilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. What is a SaaS blog?

Venture Capital 52

Venture Capital SaaS Data Scale 52

Totango

AUGUST 25, 2022

Six Customer Engagement SaaS Strategies That Work. For software service providers, customer engagement SaaS strategies play a central role in a successful business model. Proactive interactions with your customers can increase satisfaction and retention, driving repeat business and referral revenue.

Engagement 96

Engagement Strategy SaaS Scale 96

SaaStr

JANUARY 24, 2022

Companies grew more slowly, there was nothing for a CFO to really do for years, and you could sort of outsource everything and just keep an eye on the bank statement. It was too big a flag for a company at the edge of where I like to invest. I know, roughly, how much money is in our account. — Jason, ed. Anita Kutlesa.

Finance 323

Finance Outsourcing Services Systems Review Technical Review 323

Totango

AUGUST 9, 2022

B2B customer segmentation gives you the power to customize your service and even personalize it for individual clients. This yields superior customer satisfaction, translating into higher revenue for your business. This article will give you six best practices for optimizing your B2B customer segmentation.

B2B 99

B2B Social Media Market Research Customer Success 99

User Pilot

MARCH 23, 2023

The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. Today, we’ll be focusing on closed-loop analytics and how they can help you better manage and benefit from data! In turn, you’ll have a more efficient process that gets more customers in the door.

Data 98

Data SaaS Sales Funnel Acquisition 98

User Pilot

JULY 17, 2023

How to choose the right product team structure for your SaaS? TL;DR A product team structure describes how the business organizes experts from different roles and functions to deliver successful products. Some companies prefer to organize their teams around product managers with specialist skills , like growth or data analysis.

SaaS 98

SaaS Scale Leadership Customer Lifetime Value 98

ChurnZero

JANUARY 25, 2024

How will customer success jobs, and the skills they require, evolve in 2024? With technology advancing and customer expectations rising, customer success has become an essential force driving business growth and customer loyalty within the SaaS industry.

Customer Success 52

Customer Success Sales Recruiting Sales Hiring Scale 52

Totango

JUNE 15, 2022

While the uncertainty that comes along with rising interest rates and a falling stock market can be scary, there is a silver lining: your current customer base. During periods of economic instability, your customer base may be the only growth channel on which you can depend. Treat the Customer Journey as a Product.

Customer Success 95

Customer Success Investment Innovation Acquisition 95

Totango

MARCH 4, 2022

B2B customer service is often confused with B2B customer success, but they are not the same. Despite their differences, however, they do share an intimate relationship – you need strong customer service to achieve customer success. What is B2B Customer Service? B2B customer service may be manual or automated.

B2B 91

B2B Customer Success Technical Review B2C 91

Totango

APRIL 5, 2022

This raises the question, how do you find the best NPS software solutions? Net Promoter Score is a customer satisfaction KPI that measures how likely a client is to recommend your brand to friends or colleagues. Your respondents’ average score can be used to measure customer satisfaction and predict business growth.

Software 101

Software Branding Customer Success Retention 101

Totango

AUGUST 8, 2021

Driving software adoption through customer success in the 2020s is a precision business. Your product adoption strategy—the process you follow to ensure your customer is achieving maximum value from their daily use of your product—should be based on solid data and driven by the pursuit of ever-evolving goals. Proactively Provide Value.

Engagement 118

Engagement Customer Success Software Onboarding 118

User Pilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? In this article we’ll be going over a list of essential product marketing KPIs to track at each stage of the User Journey. What is a Product Marketing KPI metric? Product Marketing KPIs vs Product Marketing OKRs. How to measure Product Marketing success?

Product Marketing 98

Product Marketing Metrics Customer Lifetime Value Marketing 98

User Pilot

OCTOBER 30, 2022

Curious about customer experience improvement and how to get started for your brand? In this article, you’ll discover: Why the customer experience is key to customer retention and driving business growth, especially for SaaS companies. The 3 main components of customer experience. Let’s roll.

Scale 97

Scale SaaS Underperforming Technical Team Systems Review 97

User Pilot

JUNE 28, 2023

ClearCalcs improved user activation by segmenting early on with welcome screens. Tips for improving the onboarding experience : Use UI patterns to draw users towards activation points. However, the company was facing a major issue: new members weren’t uploading their CVs to the platform. Get a demo now! Source: Osano.

Onboarding 95

Onboarding SaaS Payments Payment Services Payment Solutions 95

Totango

FEBRUARY 23, 2022

Your SaaS customer journey map lays out optimized outcomes that lead to customer renewals, upsells, and referrals. Here, we’ll show you how to create your path to customer success. First, we’ll define what a SaaS customer journey is, break it down into stages, and explain why mapping it out is important.

SaaS 110

SaaS Software Review Technical Review Onboarding 110

Totango

FEBRUARY 9, 2022

The contract renewal stage of the customer lifecycle is a critical component of driving retention for SaaS products. Knowing how to use technology to optimize your contract renewal process can increase your retention rates and your revenue. For mid-tier or mid-market, customers the process usually begins 3 months in advance.

Outsourced Development 93

Outsourced Development Payment Services Payment Solutions Retention 93

User Pilot

FEBRUARY 4, 2023

To stay ahead of the competition and drive customer retention , feature adoption, etc, you need to systematically build strategic initiatives and complete them. In this article, we dive deep into strategic initiatives, their purposes and types, and how you can use them to improve your SaaS business.

Development 98

Development Scale Retention Onboarding 98

User Pilot

JULY 24, 2023

Are you looking for Zendesk integrations to boost the efficiency of your self-service customer support? The article explores the best Zendesk integrations for: Customer support Customer feedback Productivity Email and social media communication Analytics and reporting Let's get right to it!

Marketplace as a Service 96

Marketplace as a Service AI Search Social Media Customer Support 96

Totango

FEBRUARY 19, 2021

Know the Most Important Customer Satisfaction KPI Metrics to Monitor. Your customer satisfaction KPI data lends you invaluable insight into whether your customers are likely to buy from you again or promote you to others. Why Customer Satisfaction KPI Numbers Matter. Net Promoter Score (NPS).

Retention 63

Retention Branding Churn Metrics 63

Totango

MAY 6, 2021

What is customer retention ? And how do you do it? We’ll discuss what customer retention means as a concept, as a strategy and as a metric. And we’ll offer an eight-step path to increasing customer retention by following best practices and leveraging the power of automation. What Is Customer Retention?

Strategy 74

Strategy Retention Education Benchmarks 74

ProfitWell

APRIL 8, 2020

Analytics tracking is often discussed in terms of marketing, but they are just as important at gauging the value that your customers are getting from your product. Maximizing value for your customers is the best way to reduce churn and improve retention. What are customer success KPIs?

Customer Success 72

Customer Success Churn Acquisition Subscription 72

Totango

OCTOBER 23, 2020

Onboarding is defined as the actions your company takes after a customer signs up to use your product. These actions are crucial to customer success, as they will set the tone for your client-brand relationship moving forward. Typically, onboarding breaks down into 3 common stages: 1. New Customer Welcome .

Onboarding 71

Onboarding Underperforming Technical Team Scale Systems Review 71

Neil Patel

JULY 1, 2021

However, not all marketers understand how to implement a content strategy correctly. We’re going to cover the basics, including how to create and manage your editorial calendar, and how it can help your content strategy grow. Improved Planning. How to Create an Editorial Calendar. Helps Achieve Your Goals.

Strategy 145

Strategy Social Media Marketplace as a Service Content Marketing 145

OPEXEngine

MAY 18, 2021

According to Bessemer ’s State of the Cloud 2021 as of this January, there were a total of 527 private unicorns (a unicorn is a private company with a valuation over $1B), with a total cumulative value of more than $1.9 Given the level of M&A in 2020 and 2021, it is worth reviewing these metrics and understanding how they are viewed. .

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

Totango

JUNE 4, 2021

Use These Great Customer Engagement Ideas to Increase Retention. Here are seven great customer engagement ideas you can easily put into practice. We’ll show you how to multiply opportunities for engagement through strategies such as personalization, in-app messaging, customized promotions and loyalty programs.

Engagement 62

Engagement B2C Technical Review Retention 62

Totango

OCTOBER 22, 2020

When operating within a customer-centered economy , maintaining client satisfaction is an absolute necessity—a fact that’s been made all the more true thanks to today’s increasingly digitized business landscape. Support Tickets. Identify Potential Escalations by Tracking These Elements.

Management 64

Management Underperforming Technical Team Software Review Systems Review 64

Baremetrics

JANUARY 6, 2022

Whether you’re a Shopify store owner – or are supporting sellers as a Shopify Partner – you probably ask this question quite often: How do I get more from my Shopify analytics? In particular, once you’ve explored all the data you have available to you, how do you focus on the data that matters? Google Search Console 3.

AI Search 83

AI Search Advertising Sales Funnel Metrics 83

User Pilot

JANUARY 18, 2023

TL;DR Product-led growth brings lower acquisition costs, shorter sales cycles, higher retention rates, and more satisfied customers. There are four main criteria (Market, Model, Channel, and Product) you need to consider to determine if PLG is the right approach for your company.

Strategy 98

Strategy Marketing Scale Software Review 98

CustomerSuccessBox

JANUARY 8, 2020

As more and more B2B SaaS companies start building their customer success division and being customer success focussed, customer success has expanded to become large and complex like other departments. All the above responsibilities cannot be handled by the Customer Success team from the start. .

Customer Success 52

Customer Success Sales Hiring Onboarding Churn 52

CustomerSuccessBox

DECEMBER 12, 2019

Since the last 5 years, Customer Success has become a buzzword in not only the B2B SaaS industry but several other industries too. As companies have started understanding the benefits of customer success, they have started rushing into the field in the hope of getting quick returns on their investment.

Customer Success 59

Customer Success Sales Hiring Scale Underperforming Technical Team 59

FastSpring

DECEMBER 12, 2019

There is a reason why customers are abandoning their carts at your checkout and not completing their transactions. In simple terms, your checkout touchpoints didn’t live up to what your customers expected. It might be your payment options, your billing process, or just how the overall visual experience of your checkout itself.

Payment Methods 82

Payment Methods Merchant Services Payment Services Sales 82

User Pilot

JUNE 11, 2021

But what data should you analyze and how? In this post, we will break down the analytics software each SaaS business needs to understand their buyer and user personas, prospects, users, and revenue metrics & company health. 9 KPIs to track for your SaaS business. How are your visitors interacting with your blog content?

Software Review 52

Software Review Software Social Media SaaS 52

Neil Patel

FEBRUARY 10, 2021

Measuring and testing the success of your strategy helps you drive additional improvements and lets you know what’s working. Here’s how to do it. Before I dive into the specifics of building one, it’s important to define the key components of a funnel and how they should work together to make sales. Top of the Funnel.

Social Media 133

Social Media Sales Funnel Content Marketing Branding 133

User Pilot

OCTOBER 28, 2020

In our last blog, we showed you what you need to do and to avoid to make awesome product tours and walkthroughs. In this blog, we’re going to take your through the market-leading product tour software and solutions out there so you can choose the one that suits you best. Intercom Product Tours doesn’t support A/B testing.

Software Review 105

Software Review Software Onboarding Systems Review 105

Baremetrics

MARCH 7, 2021

Marketing dashboards are detailed marketing reports with information related to the key performance indicators (KPIs) of a company in the form of easy-to-interpret data visualizations. Wondering how? Take a look at our Blog for more tips and get your Baremetrics free trial today. eCommerce). Table of Contents.

Marketing 45

Marketing Payment Solutions Scale Business 45