SaaStr

JULY 13, 2023

A strong sales leader is vital to any company hoping to scale. Unfortunately, too many companies focus on the wrong things when hiring their sales leaders, which can lead to hires that aren’t the best fit for the business. Keep this example in mind as you learn the crucial hiring steps. Skills : Well-defined abilities.

Sales Recruiting 183

Sales Recruiting Sales Hiring Scale Sales 183

SaaStr

JULY 18, 2023

Hypergrowth in today’s highly competitive and budget-constrained SaaS world may be less frequent now, but Vanta, the software tool empowering security companies to achieve compliance and manage risk, has defied the odds. Cacioppo now strongly believes that “customers would follow if you just build something” is a myth.

Strategy 208

Strategy Scale Sales Hiring Startup 208

SaaStr

NOVEMBER 30, 2023

A great product, while necessary, isn’t sufficient to build a market leader and eventually a public company. Companies that win a market are just as good at Go-to-Market as they are at building great products. Without it, you don’t have a business. Without it, you don’t have a business.

Scale 224

Scale Sales Hiring Scaling Outsourced Development 224

Sales Hacker

JUNE 23, 2021

What, you didn’t have time to watch that webinar replay in between reading those two articles you’ve had open in a tab for three days? Haven’t you listened to the latest podcast episode? There’s more sales content than ever before – how do you sort through the noise? Content and company culture.

Sales 79

Sales Technical Review Outbound Sales Team Interviewing 79

User Pilot

MARCH 17, 2024

Are you tracking SaaS metrics without knowing how to make the analytics process easier? Analytics dashboards are visualization tools that give you an overview of key metrics. It will give you a better understanding of the type of metrics to monitor in your dashboard and help you draw product growth insights from them.

Social Media 98

Social Media Data SaaS Scale 98

User Pilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

Strategy 105

Strategy Marketing Social Media AI Search 105

User Pilot

FEBRUARY 26, 2024

Why should you conduct it? These are the key questions the article discusses, so if you're after the answers, you’re up for a treat! TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond.

Marketing 105

Marketing Sales Funnel Forecasting Customer Lifetime Value 105

User Pilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. For example, at the Retention stage, you could track the churn rate and CSAT. Book the demo!

Social Media 103

Social Media Sales Funnel Acquisition Retention 103

User Pilot

FEBRUARY 25, 2024

Analyzing user behavior can help you understand how users perceive your product and brand. Since user preferences are always evolving, you need to be agile and swiftly adapt to new user behavior trends. Predictive analytics are driving business decisions such as product and marketing strategy. Sign-up form of Userpilot.

SaaS Payments 105

SaaS Payments Trends Payment Solutions Payment Methods 105

User Pilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. This article shows you how. In-app strategies for converting free or trial users to paying customers. Personalize your campaigns.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

Sales Hacker

MARCH 8, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. You may have heard about a free tool that GTMnow and GTMfund launched with Cabal two weeks ago, called Warm Intro Navigator. The smartest companies are embracing Ecosystem-Led Growth, or ELG.

Scale 93

Scale AI Search Social Media AI 93

User Pilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result. Identify customer touchpoints and map the customer journey.

Engagement 97

Engagement Strategy SaaS Customer Lifetime Value 97

Buffer Resources

FEBRUARY 5, 2024

Chances are, you’ve copied a link and shared it in your group chat a thousand and one times. Or a friend has asked for a restaurant recommendation, and you share a link with them. You’re probably misattributing traffic sources as a result. That’s dark social.

Social Media 97

Social Media Branding Engagement Strategy 97

FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. If you look at last year, I think it was 38 titles a day [that were being released] just on [the Steam] platform, so it’s easy to get lost. They were actually aggregate helpful, right?

Payment Methods 179

Payment Methods Marketplace as a Service Payment Solutions Payments 179

Buffer Resources

FEBRUARY 20, 2024

Most marketing advice you hear today revolves around online media: how to make short, quippy social media posts or write great emails and blog posts that attract clients, for example. But something also gets lost when you solely focus on those channels. Undoubtedly, these forms of marketing are valuable and have their place.

Scale 85

Scale Sales Funnel Development Social Media 85

Buffer Resources

SEPTEMBER 11, 2023

It’s the first impression you’ll make on prospective employers, clients, partners, or investors — so make it count. My own LinkedIn experience I’ve been posting on LinkedIn once a week without fail for six years. You need a super compelling profile to enhance your online visibility and gain trust.

Sales Recruiting 127

Sales Recruiting Sales Hiring Scale Social Media 127

User Pilot

OCTOBER 31, 2023

Free trials can impact cash flow and revenue generation, especially if a significant portion of trial users don’t convert into paying customers. This article explores 15 strategies to help you achieve that. TL;DR A free trial is a sales strategy that allows prospective customers to use your product for a limited time.

SaaS Payments 97

SaaS Payments Payment Methods Strategy Payment Solutions 97

User Pilot

DECEMBER 10, 2023

Are you a product-led or sales-led kind of SaaS? Or perhaps you’ve managed to marry the two strategies and embraced product-led sales? TL;DR Product-led growth (PLG) uses product usage as the main driver of customer acquisition and account expansion. Usage retention is a key metric to track for PLS companies.

Scale 105

Scale Sales Software Review Retention 105

User Pilot

AUGUST 16, 2023

Without retaining users , you’re throwing away money and resources spent acquiring customers that’s why having a retention playbook is helpful. A user retention playbook will keep your customers happy and continue using your product for longer. Build relationships with your customers by building an online community.

Retention 98

Retention Social Media Customer Lifetime Value Churn 98

Neil Patel

JULY 31, 2021

How do you create a conversion funnel, though, and how do you get the most from this tool? The AIDA model is the traditional way to track the customer journey. Interest: Next, you build their interest in your product. Action: Finally, you encourage a prospect to take the desired action? Let’s take a look.

Software Review 145

Software Review Social Media Sales Funnel Branding 145

User Pilot

NOVEMBER 12, 2023

Customer intent helps product teams understand customer needs and build solutions that delight users. In this article, learn how to identify customer intent and maximize conversions at every stage of the customer journey. You’ll also learn: What customer intent means, along with the three major types.

Scale 105

Scale Underperforming Technical Team Churn Trends 105

Buffer Resources

FEBRUARY 9, 2024

How can we keep creating a unique customer support experience even as we get an increasing number of messages from customers?   Delivering exceptional customer support has always been at the core of Buffer’s mission. This is a question that is always on my mind.    What is a hospitality approach?  

Customer Support 85

Customer Support Software Review Software Social Media 85

Sales Hacker

SEPTEMBER 29, 2023

Based on an annual Gartner report on CMO spend for 2023, 71% said that they lack the budget to fully execute their strategies in 2023, predicting that it will remain as restrictive in 2024. The annual Gartner 2023 CMO Spend and Strategy Survey was conducted in March and April 2023. There is no one-size-fits-all!

Scale 100

Scale Marketing AI Search ChatGPT 100

User Pilot

MAY 22, 2023

Searching for a customer experience (CX) strategy to set you apart from the competition? A CX strategy should encompass every interaction and engagement layer between your customers and your SaaS product. This article guides you to make an excellent CX strategy with best practices and tips.

Strategy 95

Strategy SaaS AI Search Customer Support 95

User Pilot

DECEMBER 19, 2023

Managing customer accounts is a pretty tough job, but you know what’s even tougher? With the emergence of software-as-a-service (SaaS) companies, the role of account managers has also evolved – and gotten harder. TL;DR As the name suggests, SaaS account management is the process of managing customer relationships.

SaaS Payments 102

SaaS Payments Management Customer Lifetime Value SaaS 102

User Pilot

JULY 20, 2023

Wondering how to reduce customer churn rate for your business? You’ve opened the right link! Attrition is the bane of every subscription business; low retention rates will result in a duce and the customer lifetime value and revenue will plummet. But you can turn all that around with the right strategies.

Churn 98

Churn SaaS Payments Payment Solutions Payments 98

User Pilot

AUGUST 10, 2023

You clicked on the right link. Understanding NPS types will help you measure customer sentiment the right way. You’ll easily spot friction across critical customer touchpoints and address them to smoothen the user experience. After product updates to determine how they affect customer sentiment.

SaaS Payments 97

SaaS Payments Payment Solutions Software Review Interviewing 97

Neil Patel

SEPTEMBER 1, 2020

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Anywhere you find a cube of sugar in the open, you’ll find ants. It’s why you’ll find countless SEO companies scrambling for a piece of that sugary cake. The 5 Top SEO Companies in The World.

Outsourcing Services 137

Outsourcing Services Outsourced Development Sales Hiring Software Review 137

User Pilot

JUNE 30, 2023

Wondering which strategic customer engagement tactic to use to engage more customers with your product? Customer engagement lies at the heart of every thriving SaaS product. You need to strategically put your effort into bringing back customers to engage with your product regularly.

Engagement 96

Engagement Entertainment AI Customer Lifetime Value 96

Sales Hacker

SEPTEMBER 24, 2022

Each funnel stage defines your steps to turn prospective buyers into customers, even if they’ve never heard of your business before. In this article, I’ll walk you through: What a sales funnel is, The elements of a high-performing sales funnel, And finally, strategies to create sales funnels that get results.

Sales Funnel 118

Sales Funnel Outsourcing Services Underperforming Technical Team Social Media 118

User Pilot

FEBRUARY 4, 2023

When it comes to customer retention , figuring out how to wow a customer is crucial. After all, how can you expect to keep existing customers if you’re not able to meet (or exceed) customer expectations? What is a “wow” experience in customer service?

Social Media 97

Social Media Software Review Growth Hacking Onboarding 97

User Pilot

JANUARY 29, 2023

What do good product experience examples have in common? They drive up customer loyalty and retention, turning customers into avid brand ambassadors. In the era of unprecedented customer power, good customer experience is the key to successful product growth. What is product experience in SaaS?

Business 98

Business Social Media Underperforming Technical Team Onboarding 98

User Pilot

AUGUST 5, 2023

How can you leverage data tracking to get product growth insights ? Analyzing data is the key to achieving customer success and product growth. The actionable insights from the analyses will help you better understand the user journey, improve your company’s bottom line, and optimize the user experience.

Data 98

Data Customer Lifetime Value Underperforming Technical Team Data Analysis 98

User Pilot

AUGUST 10, 2023

And, how to optimize it to provide an excellent user experience and reduce the time to value? Its goal is to show them how to use the product effectively to solve their problems. Its goal is to show them how to use the product effectively to solve their problems. moments , helping users experience value quickly.

Onboarding 95

Onboarding SaaS User Experience Scale 95

User Pilot

JULY 31, 2023

Looking to power up your retention marketing strategy? The big deal is turning them into paying customers who keep renewing their subscriptions long-term. This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. But look no further!

Retention 98

Retention Strategy Marketing SaaS 98

User Pilot

JULY 5, 2023

Wondering how to improve customer satisfaction scores and foster long-term success for your SaaS business? Customer satisfaction has become critical for any SaaS business as customers have increasingly competitive options. A good customer satisfaction level ensures great product engagement to retain customers longer.

SaaS Payments 98

SaaS Payments Payment Solutions Payment Services Payment Methods 98

User Pilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. But what kind of surveys should you be sending, and how do you frame your questions to elicit the right answers from respondents? We’ll also show you tools that will simplify everything.

Marketing 96

Marketing Market Research Branding Scaling 96