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Category Creation and Community Building with Sri Ganesan

Predictable Revenue

Collin Stewart hosted the entrepreneurial mind of Sri Ganesan, the visionary behind Rocketlane, who shared game-changing insights The post Category Creation and Community Building with Sri Ganesan appeared first on Predictable Revenue.

Revenue 130
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Segmenting Your Sales Goals by Customer Category: Growing. Struggling. And Dire Straits

SaaStr

Or at least by splitting up sales-driven and self-service revenue. And setting different goals for sales and retention for each segment: Growing. This category can just include clients already shrinking in size. For Growing categories: Sales cycles may still be lengthening, but decent revenue goals can still be hit.

Scale 251
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CRO Confidential: Gong’s SVP of Sales Jameson Yung on Creating a Category. Hosted by Founders Fund Partner Sam Blond and SaaStr CEO Jason Lemkin (Pod 614 + Video)

SaaStr

Creating an entirely new category in the B2B tech market is its own ball game. Gong is one of those companies that created its own category and was most recently valued at $7.5b. If You Create A New Category, Make Sure It’s Awesome. Blond mirrors this position with his time at Zenefits, another company that created a category.

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How to Reinvent a Category that’s Already Been Won with Braze Co-Founder Mark Ghermezian (Pod 550 + Video)

SaaStr

Category creation involves dreaming up a new suite of products that can sell via traditional channels or methods. Mark Ghermezian, the co-founder of Braze, takes us through his journey of reinventing a category and building Braze from an idea into a dominant player in the mobile lifecycle marketing space. Listen to your customers.

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In Sales Any Easier So Far in 2024? The Answer is “Meh”

SaaStr

For some, sales is easier these days, at least a bit. And the biggest category said things were … about the same. It Looks Like It The post In Sales Any Easier So Far in 2024? So what’s the overall vibe check? We did a survey with 2,000+ respondents : The learnings? That’s where things are today. It’s just so mixed.

Sales 223
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SEO for Category Pages: 11 Proven Ways to Optimize

Neil Patel

Are you an e-commerce business owner looking for ways to enhance your sales? While many e-commerce owners focus on product home pages, it’s easy to neglect your category pages. When introducing SEO for your category pages, you aid their discoverability and encourage more traffic, which can increase sales. Sound good?

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We killed the blog. We hope you like it.

Intercom, Inc.

We still love that audience, but we now offer products for sales , marketing and support teams and have been going deep on those topics as well. While other parts of our website had evolved to reflect those new realities the blog remained a relatively basic WordPress setup. Time to kill the blog. Our final color palette.